Consumer Report Indonesia 2025
Discover how Indonesian consumers navigated 2024 and their 2025 expectations on various topics.
Market Research Indonesia
Know everything about what
Indonesians think and feel?
Begin your market research in Indonesia and easily collect, analyze, and report data with just a few clicks.
Trusted by
Easily Start Your Market Research
in Indonesia
Recruit Survey Respondents in Indonesia and Beyond from $3
Use our survey builder to recruit respondents from anywhere in Indonesia or bring in your own respondents.
- Build a survey in minutes with AI
- Target by demographics and interests
- Survey the population in Bahasa or English
Analyze data and create stunning reports 95% faster.
Import your existing surveys and interviews, and have them automatically visualized in a customizable report.
- Automatically visualize data
- Generate analysis with AI
- Integrate multiple data sources
Experience it all through
Top-Tier Audience
Gain access to the best quality respondents worldwide through our own methodology or vetted partners.
Rapid Results
Conduct market research quickly: start a project in seconds, gather data in days, and create reports in clicks.
No-Cost Platform
Enjoy our platform without any upfront commitments—pay only for the projects you undertake.
How It Works
Simple, fast, and guaranteed on-time delivery.
1. Select a scenario or DIY
Build your research from scratch or with the help of AI.
2. Recruit participants
Select your target audience from our panel or share with your own users,
03. Explore your results
Your data is ready: visualized, customizable, and shareable. Use AI to help you analyze your results along the way.
Market Overview
Indonesia at a Glance
Start here, with some key market information about the country.
Economy
Indonesia’s economy is a mixed system, ranking as the 16th largest globally with a nominal GDP of approximately $1.371 trillion in 2023. Projected growth of 5.2% by 2025 will be driven by domestic demand and government initiatives. Key sectors include transportation, storage, and digital services, with the internet economy expected to exceed $130 billion by 2025.
Demographic characteristics
Indonesia is the fourth most populous country, featuring over 300 ethnic groups and 700 languages. As of January 2025, the age distribution is as follows:
- 18-24 years: 10.2%
- 25-34 years: 17.4%
- 35-44 years: 14.9%
- 45-54 years: 12.4%
- 55-64 years: 10.3%
- 65 years and older: 6.1%
Geographically, the population distribution across major islands is:
- Java: 52%
- Sumatra: 20%
- Kalimantan: 5%
- Sulawesi: 7%
- Papua: 1.4%
- Other Islands: 14.6%
This demographic diversity offers unique opportunities and challenges for market research.
Key national brands
Telkom Indonesia
The largest telecommunications company in the country, providing mobile and internet services.Bank Rakyat Indonesia (BRI)
A leading bank known for its extensive network and services tailored to rural communities.Indomie
An iconic instant noodle brand recognized for its taste and variety, with both national and international appeal.GoJek
A pioneering ride-hailing and logistics service that has transformed urban transportation in Indonesia.Wardah
A popular cosmetics brand known for its quality and local production.
Social Media
Social media usage in Indonesia is extensive, with platforms like Instagram, Facebook, and TikTok being highly popular among the population. As of early 2025, about 77% of Indonesians are active social media users, making it a vital channel for marketing and consumer engagement.
Trusted by Industry Leaders Across Asia
From startups to the largest corporations, companies worldwide rely on us for our data reliability, extensive coverage, service capabilities, and innovative platform.
“We were impressed by how Standard Insights revealed the heart of our brand through the eyes of our customers.”
Don Orense
Head, Digital and Social Channel Strategy, Globe Telecom
“We have been consistently satisfied with the quality of the information and support provided by Standard Insights. The reports helped us gain confirm our hypothesis and provide light on very specific details of our strategies.”
Santiago Otaola Arca
Strategy & Business Development Manager, Pepsico
“Standard Insights have provided us with remarkably reliable, and fast data. Their research and services have had a positive impact on our clients’ bottom lines and pitches. We are very grateful for their prompt and effective services.”
Albin Lix
Founder & Managing Director, Digital Business Lab
Just browsing?
Explore our public insights in Indonesia
Explore our previous reports from Indonesia to gain insights into consumer trends and behaviors
[PDF] Consumer Report Indonesia 2024
Explore the findings of our survey, which gathered responses from over 1,300 Indonesians about their sentiments, habits, trends, and more.
[PDF] Electric Vehicles in Indonesia
Download our report on the automobile industry and electric vehicles in Indonesia, featuring insights from the opinions and preferences 481 Indonesians.
You can see our insights in...
Some of the leading news and media outlets in Indonesia.
Start your next consumer research in Indonesia
Create your free account and use our set of tools to conduct your research easily.
Frequently Asked Question
What is the best way to conduct market research in Indonesia?
Market research in Indonesia is often done through surveys, focus groups, and in‑depth interviews. Increasingly, teams rely on online market research platforms like Standard Insights to design surveys, recruit participants, and generate AI‑powered analysis. This approach is faster, more cost‑effective, and scalable across Indonesia’s diverse population.
How much does it cost to recruit survey respondents in Indonesia?
The cost of recruiting survey respondents in Indonesia starts from $3 per participant. Pricing varies depending on demographics such as age, income, and region (e.g., Jakarta, Surabaya, Bandung). With Standard Insights, you only pay for completed responses, and you can start research projects for free.
Which industries benefit most from market research in Indonesia?
The fastest‑growing sectors using consumer research in Indonesia include:
- FMCG and retail (driven by rising middle‑class consumption)
- E‑commerce and digital platforms
- Automotive and electric vehicles
- Tourism and hospitality
- Financial services and fintech
- Healthcare and pharmaceuticals
Market research helps these industries track consumer trends, evaluate brand perception, and test new product concepts.
Do you support surveys in Bahasa Indonesia?
Yes. Our platform fully supports surveys in Bahasa Indonesia and English. This ensures participants can respond comfortably in their native language, while results are automatically analyzed and visualized in English, making it easy for global teams to interpret insights.
Can I target specific cities or regions in Indonesia?
Yes. You can target respondents in major Indonesian cities such as Jakarta, Surabaya, Bandung, Medan, Bali, and Makassar. Our nationwide panel also covers smaller towns and rural areas. With over 270 million people and high smartphone penetration, surveys in Indonesia can reach audiences across Java, Sumatra, Kalimantan, Sulawesi, Papua, and beyond.
How fast can I get survey results in Indonesia?
Survey results in Indonesia can be available in as little as one day. Timelines depend on sample size, targeting complexity, and question design. Our platform provides real‑time estimates during survey setup, so you can plan and deliver your research with confidence.