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Consumer Report Cambodia 2023

Our Consumer Report explores Cambodia's brand and market landscape. We surveyed the population on a wide range of topics, lifestyle preferences, and consumption habits. This research can help companies fine-tune their strategies and gain a competitive edge in the market.

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1. Social, Economical, and Environmental

Discover the impact and perception of Social, Economical, and Environmental Attitudes of the Cambodian public. Learn more about Cambodians' rising concern over inflation, the causes driving it, and how they feel about it and see its future in the country.

8. Automotive & Transportation

Discover people's preferred mode of transportation, as well as their purchasing preferences and attitudes toward electric vehicles.

3. Travel & Tourism

Discover the Cambodian vacationers' ideal destinations and travel preferences, as well as their travel fears and anxieties, including their view on vacationing with the current COVID-19 situation. ​

10. Food & Beverages

Discover the preferences and opinions of Cambodian people towards a variety of food and beverage brands as well as their consumption habits

4. Health & Wellness

Discover the Cambodian population's assessment of their health, their shopping attitudes toward prescribed drugs and other products, as well as sports and activities that they partake in and consume.

9. Retail Banking

Discover Cambodian people's financial opinions and considerations, including what encourages them to open an account, their online and offline banking behavior, as well as channel preferences. Learn more about cryptocurrency as a potential alternative to traditional money in Cambodia.

7. Mobile Network

Discover the Cambodian people's mobile subscription plans, their preferences and influences in getting one, and additional features and benefits that get them to pay more.

6. Video Games & eSports

Discover the gaming lifestyle of Cambodians; from how often and for how long they play, to the devices used, to their thoughts on e-sports. Explore this diverse culture so you can better understand Cambodian gamers.

5. Beauty & Care

Discover the Cambodians' approach to beauty and healthcare products, explore what motivates them when purchasing items, and discover their struggles and opinions on online versus offline shopping.

2. eCommerce

Discover Cambodia's e-commerce landscape and gain essential knowledge of Cambodian purchasers' online behaviors, inclinations, and difficulties they may face.

11. Methodology

Discover the methodology that was used in this research to explore industry trends and unearth the opinions of Cambodian consumers on a wide range of market topics. Learn more about our methodology.

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