Terms & Conditions

Date of posting March 2025

1. Introduction and Acceptance of Terms

These Terms and Conditions (“Terms”) govern the relationship between The Method Consulting Limited, a company registered in Hong Kong, operating under the trade name “Standard Insights” (“Standard Insights,” “we,” “us,” or “our”) and you (“User,” “Customer,” or “you”) regarding the use of standard-insights.com (“the Site”), its subdomains, and related services (collectively, the “Service”).

By accessing or using the Service, creating an account, completing the registration process, or subscribing to any plan, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you are using the Service on behalf of a company, organization, or other entity, you represent and warrant that you have the authority to bind such entity to these Terms, and all references to “you” shall refer to such entity.

The Service is intended for business and professional use only and is not intended for consumers acting in a personal capacity. You represent and warrant that you are entering into these Terms in a commercial or professional capacity.

If you do not agree with these Terms, you should not proceed to access or use the Service. For any questions regarding these Terms, please contact us at [email protected].

2. Service Description

Standard Insights provides a consumer research platform accessible at app.standard-insights.com (“the Platform”) that enables users to create, conduct, analyze, and report consumer research. Our services include, but are not limited to:

2.1. Survey Creation: Tools to build and distribute surveys with various question types, display logic, and customization options.

2.2. Data Collection: Ability to collect responses either by recruiting respondents through Standard Insights’ network from 150+ countries or by importing your own data.

2.3. Data Visualization: Automatic visualization and analysis of survey data and interviews.

2.4. Reporting: Creation, customization, sharing, and exporting of interactive reports in various formats.

2.5. Respondent Recruitment: Access to respondents in various demographics across multiple countries, available for purchase as needed.

2.6. AI-Powered Features: Survey building assistance, analysis generation, and project persona creation using artificial intelligence.

2.7. Industry Reports: Access to a library of research reports created by Standard Insights based on our own surveys, providing insights across various industries and markets.

2.8. Respondent Sourcing and Methodology: Standard Insights sources survey respondents through two primary methods:

a) Direct Recruitment: We recruit respondents directly through social media platforms and other digital channels, engaging them with non-monetary incentives that align with their interests and preferences.

b) Third-Party Panel Partners: We partner with vetted panel providers to access respondents across 150+ countries with over 160 customizable selection options. These partnerships allow access to specialized and niche audiences, including but not limited to medical panels and other professional segments.

Standard Insights employs multiple quality control measures to ensure data integrity, including but not limited to fraud prevention, geo-IP verification, improbable response detection, bot detection, and response time analysis. The specific methodology applied to your research project may vary based on your target audience requirements and research objectives.

The specific features available to you depend on your subscription plan, as described on our pricing page at standard-insights.com/pricing and further detailed in Section 4 of these Terms.

Standard Insights reserves the right to modify, update, or discontinue any aspect of the Service at any time, with or without notice, as further described in Section 15 of these Terms.

3. User Accounts and Registration

3.1. Account Creation: To access the Platform and use the Service, you must register and create an account. During registration, you will be required to provide certain information, including but not limited to a valid email address and password.

3.2. Accuracy of Information: You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete. Standard Insights reserves the right to suspend or terminate your account if any information provided during the registration process or thereafter proves to be inaccurate, not current, or incomplete.

3.3. Account Security: You are responsible for maintaining the confidentiality of your account information, including your password. You agree to notify Standard Insights immediately of any unauthorized use of your account or any other breach of security. Standard Insights will not be liable for any loss or damage arising from your failure to comply with this section.

3.4. Account Usage: Your account is personal to you or your organization. Each registered account is for use by a single user only. You must not share your account credentials with any third party, and you are solely responsible for all activities that occur under your account. You may invite team members to collaborate on your workspace as permitted by your subscription plan, but each team member must create their own account.

3.5. Age Requirement: You must be at least 18 years of age to create an account and use the Service. By creating an account, you represent and warrant that you are 18 years of age or older.

3.6. Account Deletion: You may request the deletion of your account at any time by contacting us at [email protected]. Upon deletion of your account, your access to the Service will be terminated, and you may lose access to any data associated with your account.

3.7. Inactive Accounts: Standard Insights reserves the right to disable or delete accounts that remain inactive for an extended period. We will attempt to provide notice before taking such action.

4. Subscription Plans, Fees, and Payment

4.1. Subscription Options: Standard Insights offers various subscription plans, including free and paid options, with different features, limitations, and pricing as described on our pricing page at standard-insights.com/pricing. The specific features, limitations, and price for each plan are subject to change.

4.2. Free Plan: Standard Insights may offer a free plan with limited features. The free plan is provided on an “as is” basis with no guarantees of continued availability or support. Standard Insights reserves the right to modify or discontinue the free plan at any time without notice.

4.3. Paid Subscriptions: Paid subscriptions will automatically renew for successive subscription periods of the same duration as the initial subscription period, unless canceled before the end of the current subscription period.

4.4. Payment Terms: All fees are payable in advance according to your chosen billing cycle (monthly or annually). By providing your payment information, you authorize Standard Insights to charge the applicable fees to the designated payment method.

4.5. Currency: All fees are in US Dollars unless otherwise specified.

4.6. Taxes: Fees are exclusive of all taxes, levies, or duties imposed by taxing authorities. You are responsible for payment of all such taxes, levies, or duties, excluding only taxes based on Standard Insights’ net income.

4.7. Refunds: All fees are non-refundable except as expressly provided in these Terms or when required by law. Pro-rata refunds may be provided at Standard Insights’ sole discretion in case of account closure.

4.8. Payment Failures: If your payment cannot be processed for any reason, Standard Insights reserves the right to suspend or terminate your access to the Service until payment is successfully completed.

4.9. Price Changes: Standard Insights reserves the right to change pricing at any time. For existing subscribers, any price changes will take effect upon the next renewal of your subscription. Standard Insights will provide reasonable notice of any price changes.

4.10. Respondent Credit Purchases: Respondent credits purchased for recruiting survey participants are valid for 12 months from the date of purchase unless otherwise specified. Unused credits expire after this period and are non-refundable.

4.11. Enterprise Pricing: Customers requiring additional features, higher usage limits, or custom solutions may contact Standard Insights for enterprise pricing.

5. Intellectual Property Rights

5.1. Standard Insights’ Intellectual Property: The Service, including its structure, organization, code, user interface, design, and all content provided by Standard Insights (excluding Customer Data as defined below), is protected by copyright, trademark, patent, and other intellectual property laws. Standard Insights or its licensors own all right, title, and interest in and to the Service, including all intellectual property rights therein. Nothing in these Terms grants you any right, title, or interest in or to any of Standard Insights’ intellectual property except for the limited license expressly set forth herein.

5.2. Limited License: Subject to your compliance with these Terms and payment of applicable fees, Standard Insights grants you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Service for your internal business purposes during the term of your subscription.

5.3. Customer Data: “Customer Data” means all data, information, and materials that you upload, input, or provide to the Service, including but not limited to survey questions, custom templates, respondent lists, imported data, and shared reports. You retain all right, title, and interest in and to your Customer Data. Standard Insights does not claim ownership of your Customer Data.

5.4. License to Customer Data: You grant Standard Insights a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, distribute, and display your Customer Data solely to the extent necessary to provide the Service to you, to maintain and improve the Service, and as otherwise permitted by the Privacy Policy.

5.5. Survey Responses and Leads: “Survey Responses” means all data, information, and materials provided by survey respondents in response to surveys created using the Service. “Leads” refers to contact information collected from users who access your shared reports and submit their information through embedded forms. Standard Insights processes Survey Responses and Leads on your behalf.

5.6. Shared Reports: The Service enables you to create and share reports publicly or with specific individuals. You are solely responsible for any reports you choose to share and for configuring appropriate sharing settings. You acknowledge that once a report is shared, others may be able to view, download, or otherwise access the data contained within that report according to your sharing settings.

5.7. Lead Generation: The Service allows you to collect leads by adding forms to shared reports. You are responsible for ensuring that your lead collection practices comply with all applicable laws, including obtaining necessary consents for data collection and processing.

5.8. Aggregated Data: You agree that Standard Insights may create anonymized, de-identified, and aggregated data derived from Customer Data, Survey Responses, Leads, or your use of the Service (“Aggregated Data”). Standard Insights owns all right, title, and interest in and to Aggregated Data and may use Aggregated Data for any lawful business purpose, including but not limited to improving the Service, developing new products and services, and creating industry benchmarks and reports, provided that such Aggregated Data does not identify you or your respondents.

5.9. Feedback: If you provide Standard Insights with any feedback, suggestions, ideas, or recommendations regarding the Service (“Feedback”), you grant Standard Insights a worldwide, perpetual, irrevocable, royalty-free license to use, reproduce, modify, distribute, and otherwise exploit such Feedback for any purpose without restriction or compensation to you.

5.10. Restrictions: You shall not (and shall not permit anyone else to): (a) copy, modify, or create derivative works of the Service; (b) reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code or underlying algorithms of the Service; (c) sell, resell, license, sublicense, distribute, rent, or lease the Service; (d) remove or alter any proprietary notices or labels on the Service; or (e) use the Service to build a competitive product or service.

5.11. Attribution Requirements: If Standard Insights grants you permission to use content in a manner not expressly permitted in these Terms, you must attribute the content to Standard Insights in the following form: “source: © and database right Standard Insights: The Method Consulting Limited. All rights reserved.”

5.12. Content Usage Limitations: When you purchase content through the Service, unless otherwise specified, you are purchasing the right to use it for your own reference in connection with your business in the following ways only: (a) to view it online; (b) to download one copy in an available electronic format; (c) to store it in electronic format on the drive of one hardware device; (d) to print out one copy; (e) to manipulate any statistical data that is provided; provided that you keep intact all copyright and proprietary notices. You may not: (a) offer the content for resale; (b) reproduce or copy the content except as permitted above; (c) share the content with others; (d) distribute the content whether by electronic mail or otherwise; (e) upload the content to any database or server; or (f) display the content on any website or intranet.

6. Confidentiality

6.1. Confidential Information: “Confidential Information” means all non-public information disclosed by one party (“Disclosing Party”) to the other party (“Receiving Party”), whether orally, in writing, or by other means, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. Confidential Information includes, but is not limited to, business plans, technology, know-how, products, services, pricing, customer lists, and financial information.

6.2. Protection of Confidential Information: The Receiving Party agrees to: (a) use the Confidential Information solely for the purpose of performing its obligations or exercising its rights under these Terms; (b) protect the Confidential Information using the same degree of care that it uses to protect its own confidential information of similar nature, but in no event less than reasonable care; and (c) not disclose the Confidential Information to any third party without the prior written consent of the Disclosing Party, except to its employees, contractors, and advisors who need to know such information for the purposes of these Terms and who are bound by confidentiality obligations at least as restrictive as those contained herein.

6.3. Exceptions: The confidentiality obligations under this section do not apply to information that: (a) is or becomes publicly available through no fault of the Receiving Party; (b) was known to the Receiving Party prior to disclosure by the Disclosing Party; (c) is independently developed by the Receiving Party without use of or reference to the Disclosing Party’s Confidential Information; or (d) is rightfully obtained by the Receiving Party from a third party without a duty of confidentiality.

6.4. Mandatory Disclosure: If the Receiving Party is required by law, court order, or governmental authority to disclose Confidential Information, the Receiving Party shall, to the extent legally permitted, promptly notify the Disclosing Party of such requirement and cooperate with the Disclosing Party to seek a protective order or other appropriate remedy.

6.5. Remedies: The Receiving Party acknowledges that any breach of this section may cause irreparable harm to the Disclosing Party for which monetary damages may be inadequate, and accordingly, the Disclosing Party may seek injunctive relief in addition to any other remedies available at law or in equity.

6.6. Survival: The confidentiality obligations under this section shall survive the termination or expiration of these Terms for a period of three (3) years, except that with respect to Confidential Information that constitutes a trade secret, such obligations shall continue for as long as such information remains a trade secret under applicable law.

6.7. Service Confidentiality: The parties acknowledge that in the course of using the Service, you or your employees may be exposed to information which is proprietary or confidential to Standard Insights or third parties to whom Standard Insights owes a duty of confidentiality. You agree to hold such information in strict confidence and not to disclose it to third parties or use it for any purpose whatsoever other than as contemplated by these Terms.

7. User Responsibilities and Acceptable Use

7.1. Compliance with Laws: You agree to use the Service in compliance with all applicable laws, regulations, and third-party rights. You are solely responsible for ensuring that your use of the Service, including the collection, storage, and processing of personal data through surveys and lead forms, complies with all applicable data protection, privacy, and consumer protection laws.

7.2. Acceptable Use: You agree not to use the Service to:

a) Upload, transmit, or distribute any content that is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, invasive of another’s privacy, hateful, or otherwise objectionable;

b) Infringe upon or violate any third party’s intellectual property rights, privacy rights, publicity rights, or other proprietary rights;

c) Upload, transmit, or distribute any content that contains software viruses, worms, Trojan horses, or any other computer code designed to disrupt, damage, or limit the functioning of any computer software, hardware, or telecommunications equipment;

d) Collect, harvest, or gather user content or information from the Service or our servers;

e) Engage in any activity that interferes with or disrupts the Service or servers or networks connected to the Service;

f) Attempt to gain unauthorized access to the Service, other accounts, computer systems, or networks connected to the Service;

g) Conduct surveys or collect data that violates applicable laws regarding unsolicited communications, spam, discrimination, obscenity, or defamation;

h) Create surveys, reports, or content designed to impersonate or mislead others, including phishing or attempting to fraudulently obtain sensitive information;

i) Conduct or promote illegal activities, gambling, or sell regulated goods;

j) Exceed the usage limitations associated with your subscription plan, including but not limited to survey response limits, report limits, and user limits.

7.3. Ethical Research: You agree to conduct consumer research in an ethical manner, including:

a) Providing clear information to survey respondents about the purpose of your research;

b) Obtaining appropriate consents for data collection and processing;

c) Respecting respondents’ privacy preferences and right to withdraw from surveys;

d) Not collecting sensitive personal information unless necessary for legitimate research purposes and with explicit consent;

e) Not targeting vulnerable populations (e.g., children under 16) without appropriate safeguards;

f) Not using deceptive practices to elicit responses.

7.4. Content Standards: All content that you create, upload, or share through the Service must:

a) Be accurate (where stating facts);

b) Be genuinely held (where stating opinions);

c) Comply with applicable laws in the country from which they are posted and in any country where they may be accessed;

d) Not be discriminatory, offensive, harassing, or inflammatory;

e) Not infringe any copyright, database right, trademark, or other intellectual property right of any other person;

f) Not be likely to deceive any person or to misrepresent your identity or affiliation.

7.5. Monitoring and Enforcement: Standard Insights reserves the right, but has no obligation, to monitor and review the content created, uploaded, or shared through the Service for compliance with these Terms. Standard Insights may take appropriate action against any content or account that violates these Terms, including removing content, suspending or terminating accounts, or reporting to appropriate authorities.

7.6. Indemnification for Content: You agree to indemnify, defend, and hold harmless Standard Insights and its officers, directors, employees, agents, licensors, and suppliers from and against all losses, expenses, damages, and costs, including reasonable attorneys’ fees, resulting from any violation by you of these Terms, including but not limited to the Acceptable Use provisions

8. Survey Respondents and Data Collection

8.1. Respondent Management: Standard Insights manages the recruitment, engagement, and quality control of survey respondents. The Customer acknowledges that Standard Insights employs various methods to recruit respondents, including partnerships with third-party panel providers and direct recruitment through social media and other digital platforms.

8.2. Respondent Incentives: Standard Insights provides non-monetary incentives to respondents, which may include entry into prize draws, charitable donations, or access to exclusive content. The Customer acknowledges that the specific incentives offered to respondents are at Standard Insights’ discretion and may vary based on geography, audience type, and other factors.

8.3. Respondent Quality: Standard Insights implements various quality control measures to ensure the integrity of survey data, including but not limited to:

a) Technical safeguards such as IP address verification and device detection;

b) Geo-IP verification to confirm respondent location;

c) Detection of improbable or inconsistent responses;

d) Bot detection mechanisms;

e) Analysis of response times and respondent attentiveness;

f) Human review of data quality.

While Standard Insights makes commercially reasonable efforts to ensure data quality, the Customer acknowledges that no data collection method is infallible, and Standard Insights makes no guarantees regarding the absolute accuracy or representativeness of survey data.

8.4. Respondent Anonymity: Unless otherwise agreed in writing, all survey responses are provided to the Customer in anonymous form. The Customer shall not attempt to identify individual respondents or collect personally identifiable information through survey questions unless explicitly authorized by Standard Insights and compliant with applicable data protection laws.

8.5. Respondent Terms and Conditions: Survey respondents are subject to separate terms and conditions, which can be found at https://standard-insights.com/respondents/. The Customer acknowledges that these respondent terms may impact the availability and engagement of survey participants.

9. AI-Powered Features and Data Usage

9.1. AI-Powered Analysis: The Service includes artificial intelligence capabilities that may be used to analyze survey data, generate reports, and provide recommendations based on survey results. These AI features only process:

a) Specific prompts and instructions provided by the Customer; and

b) Data from survey results collected through the Service.

Standard Insights utilizes Mistral AI technology to process data and generate analysis. When using these AI capabilities, Standard Insights sends the relevant context and specific questions to Mistral AI, which then returns responses based solely on the information provided in that specific request. This approach ensures that data processing occurs on a request-by-request basis without persistent storage of Customer Data within the AI system.

9.2. No Training on Customer Data: Standard Insights does not use Customer Data, Survey Responses, or any other Customer-specific information to train its AI models or improve its AI capabilities for other customers.

9.3. AI Output Limitations: The Customer acknowledges that AI-generated analysis, recommendations, and other outputs are provided as tools to assist the Customer’s own research and decision-making processes. Such outputs should not be relied upon as the sole basis for business decisions, and Standard Insights makes no representations or warranties regarding the accuracy, completeness, or reliability of AI-generated content.

9.4. Customer Responsibility for AI Usage: The Customer is solely responsible for reviewing and validating any AI-generated analysis, recommendations, or other outputs before making business decisions based on such information. The Customer acknowledges that AI outputs may contain errors, omissions, or other inaccuracies.

10. Platform Updates and New Features

10.1. Regular Updates: Standard Insights regularly releases new features, enhancements, and updates to the Service. These updates may be deployed automatically without prior notice to the Customer.

10.2. Testing Period: New features may initially be deployed in a testing phase. During this phase, such features may be modified, removed, or experience performance issues without prior notice. The Customer acknowledges that use of newly released features during the testing phase is at the Customer’s own risk.

10.3. Feedback on New Features: The Customer is encouraged to provide feedback on new features through the feedback mechanisms provided within the Service or by contacting support. While Standard Insights values such feedback, it is under no obligation to implement any suggestions or address any concerns raised by the Customer regarding new features.

10.4. No Downgrade Right: If Standard Insights modifies the Service by adding new functionality or features, the Customer does not have the right to continue using a previous version of the Service without such functionality or features.

10.5. Discontinued Features: Standard Insights reserves the right to discontinue or remove features from the Service at any time at its sole discretion. Standard Insights will make commercially reasonable efforts to provide notice of significant feature removals but is not obligated to do so.

11. Collaboration and Content Sharing

11.1. Collaborative Features: The Service enables the Customer to invite other users to collaborate on survey creation, data analysis, and report customization. The Customer is responsible for:

a) Ensuring that all collaborators comply with these Terms;

b) Managing access permissions for collaborators;

c) Revoking access for collaborators when no longer required;

d) All actions taken by collaborators within the Customer’s account.

11.2. Public Library Submissions: The Service enables the Customer to submit reports for potential inclusion in Standard Insights’ public library. By submitting a report for the public library:

a) The Customer grants Standard Insights a perpetual, irrevocable, worldwide, royalty-free, non-exclusive license to display, distribute, modify, and create derivative works based on the submitted report;

b) The Customer represents and warrants that the submitted report does not contain any confidential information, personally identifiable information, or information that would violate the intellectual property rights of any third party;

c) The Customer acknowledges that Standard Insights has the sole discretion to determine whether to include the submitted report in the public library based on Standard Insights’ quality guidelines and other factors;

d) If approved for inclusion, the submitted report will be publicly available to other users of the Service and may be used by Standard Insights for marketing, educational, or other purposes.

11.3. Attribution: Standard Insights will make reasonable efforts to attribute public library submissions to the Customer, but reserves the right to modify or remove such attribution at any time.

11.4. Removal from Public Library: Standard Insights reserves the right to remove any Customer-submitted content from the public library at any time and for any reason, without notice to the Customer.

12. Research Ethics and Guidelines

12.1. Ethical Research Standards: The Customer agrees to adhere to generally accepted research ethics standards when using the Service, including but not limited to:

a) Respecting the dignity, autonomy, and privacy of survey respondents;

b) Designing surveys that avoid causing undue distress or discomfort to respondents;

c) Providing clear and accurate information about the purpose of research;

d) Not using the Service to discriminate against or target vulnerable populations inappropriately;

e) Accurately representing research findings without manipulation or distortion.

12.2. Prohibited Research Topics: The Customer shall not use the Service to conduct research on topics that:

a) Promote illegal activities or products;

b) Contain hate speech or discriminatory content;

c) Are designed to mislead or deceive respondents;

d) Collect sensitive personal information without appropriate safeguards and clear consent;

e) Violate applicable laws or regulations in the jurisdictions where research is conducted.

12.3. Research Transparency: The Customer agrees to maintain transparency in research practices by:

a) Clearly communicating the purpose of surveys to respondents;

b) Not misrepresenting the nature or sponsor of research;

c) Providing appropriate disclaimers when publishing or sharing research findings;

d) Acknowledging limitations and potential biases in research methodology when presenting results.

12.4. Compliance with Industry Guidelines: The Customer is encouraged to comply with applicable industry research guidelines, such as those published by ESOMAR, MRS, or similar research industry bodies, when using the Service.

13. Data Privacy and Security

13.1. Privacy Policy: Standard Insights’ collection, use, storage, and disclosure of personal information is governed by our Privacy Policy, which is available at standard-insights.com/privacy-policy and incorporated into these Terms by reference.

13.2. Data Controller and Processor Roles: With respect to personal data processed through the Service:

a) For data about your account (e.g., your name, email address, billing information), Standard Insights acts as a data controller;

b) For Customer Data, Survey Responses, and Lead information, Standard Insights acts as a data processor on your behalf, and you are the data controller;

c) For Industry Reports respondent data collected by Standard Insights, Standard Insights acts as the data controller.

13.3. Your Data Privacy Obligations: As a data controller, you are responsible for:

a) Providing appropriate notice to respondents about how their personal data will be used;

b) Obtaining all necessary consents, permissions, or legal bases required for the collection, processing, and transfer of personal data;

c) Ensuring that you have the right to collect, process, and share the personal data that you input into the Service;

d) Responding to data subject requests, such as access, correction, deletion, or portability requests;

e) Notifying affected individuals and authorities in case of a data breach as required by applicable laws;

f) Complying with all other obligations of a data controller under applicable data protection laws.

13.4. Data Protection Measures: Standard Insights will implement and maintain appropriate technical and organizational security measures to protect Customer Data from unauthorized access, disclosure, alteration, or destruction. These measures include, without limitation, encryption of data in transit, secure access controls, and regular security assessments.

13.5. Data Subprocessors: You acknowledge and agree that Standard Insights may engage third-party subprocessors to process Customer Data on its behalf. Standard Insights will ensure that subprocessors are bound by written agreements requiring them to provide at least the level of data protection required of Standard Insights under these Terms.

13.6. Data Location: Customer Data may be processed and stored in countries outside of your country of residence, including countries that may not have data protection laws providing the same level of protection as your country of residence. By using the Service, you consent to the transfer of your Customer Data to such countries.

13.7. Data Retention: Standard Insights will retain Customer Data for as long as needed to provide the Service to you and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Upon termination of your account, Standard Insights will retain or delete Customer Data in accordance with our Privacy Policy and applicable laws.

13.8. Data Breach Notification: In the event of a confirmed breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Customer Data, Standard Insights will notify you without undue delay and provide information about the breach as required by applicable law.

13.9. Assistance with Data Subject Requests: Standard Insights will provide reasonable assistance to help you comply with your obligations as a data controller with respect to data subject rights under applicable data protection laws.

13.10. Sensitive Data: You acknowledge that the Service is not designed to process special categories of personal data (e.g., data revealing racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data). You agree not to collect such sensitive data through the Service unless you have a legitimate basis for doing so under applicable data protection laws and have implemented appropriate safeguards.

13.11. Children’s Data: The Service is not directed to children under the age of 16, and you agree not to knowingly collect personal data from children under 16 without appropriate parental consent and compliance with applicable laws relating to the protection of children’s data.

14. Limitation of Liability

14.1. Cap on Liability: IN NO EVENT SHALL STANDARD INSIGHTS’ AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, EXCEED THE TOTAL AMOUNT PAID BY YOU TO STANDARD INSIGHTS IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM OR, IF NO FEES HAVE BEEN PAID, $100 USD.

14.2. Exclusion of Certain Damages: IN NO EVENT SHALL STANDARD INSIGHTS BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOST PROFITS, LOST REVENUES, LOST BUSINESS OPPORTUNITIES, LOSS OF USE OR DATA, OR COST OF REPLACEMENT SERVICES, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, AND EVEN IF STANDARD INSIGHTS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

14.3. Exclusions: The limitations of liability set forth in this section shall not apply to:

a) Damages arising from Standard Insights’ willful misconduct or gross negligence;

b) Liability that cannot be limited by law.

14.4. Essential Purpose: The parties acknowledge that the limitations of liability set forth in this section are an essential element of the agreement between the parties and that in their absence, the economic terms of these Terms would be substantially different.

14.5. Customer Data: STANDARD INSIGHTS SHALL NOT BE RESPONSIBLE FOR ANY LOSS, ALTERATION, OR DISCLOSURE OF CUSTOMER DATA CAUSED BY ANY THIRD PARTY, EXCEPT THOSE THIRD PARTIES THAT STANDARD INSIGHTS USES TO PROVIDE THE SERVICE.

14.6. Your Failure to Back Up: STANDARD INSIGHTS SHALL NOT BE LIABLE FOR ANY DAMAGES THAT COULD HAVE BEEN PREVENTED BY BACKING UP YOUR DATA.

14.7. Your Own Risk: YOUR USE OF THE SERVICE, INCLUDING DOWNLOADING ANY CONTENT, IS AT YOUR OWN RISK. STANDARD INSIGHTS DOES NOT WARRANT THAT ANY CONTENT YOU DOWNLOAD FROM THE SERVICE WILL BE FREE OF VIRUSES OR OTHER HARMFUL CODE.

14.8. Third-Party Links: THE SERVICE MAY CONTAIN LINKS TO THIRD-PARTY WEBSITES OR RESOURCES. STANDARD INSIGHTS IS NOT RESPONSIBLE FOR THE CONTENT, PRODUCTS, OR SERVICES ON OR AVAILABLE FROM THOSE WEBSITES OR RESOURCES, AND YOU ACKNOWLEDGE SOLE RESPONSIBILITY FOR AND ASSUME ALL RISK ARISING FROM YOUR USE OF ANY SUCH WEBSITES OR RESOURCES.

14.9. Force Majeure: Neither party shall be liable for any failure or delay in performance under these Terms (other than for delay in the payment of money due and payable hereunder) to the extent such failure or delay is caused by events beyond the reasonable control of the affected party, including but not limited to acts of God, fire, flood, earthquake, labor disputes, utility failures, riots, war, acts of terrorism, government actions, or Internet disturbances.

14.10. Allocation of Risk: The parties agree that the limitations of liability set forth in these Terms reflect an informed, voluntary allocation of the risks (known and unknown) that may exist in connection with the provision of the Service under these Terms, and that such limitations of liability are fair and reasonable under the circumstances.

14.11. Defective Content: If any content provided through the Service is defective (e.g., corrupted files, inaccessible reports, or non-functioning downloads), you must notify Standard Insights via [email protected] within 7 days of purchase. Your sole remedy will be replacement of the defective content or, if replacement is not possible, a refund of the purchase price for that specific content. This constitutes Standard Insights’ sole liability to you for any defective content you have purchased.

15. Term and Termination

15.1. Term: These Terms commence on the date you first use the Service or register an account, whichever is earlier, and continue until terminated as provided herein.

15.2. Subscription Term: The term of your subscription begins on the date you select a subscription plan and submit your payment information, and continues for the subscription period you select (monthly, annual, or as otherwise specified), automatically renewing for successive periods of the same length unless terminated as provided herein.

15.3. Termination by You: You may terminate your subscription at any time by:

a) Providing notice of non-renewal at least thirty (30) days before the end of the current subscription period through your account settings or by contacting customer support;

b) Cancelling your subscription through the account settings page, which will take effect at the end of the current billing period;

c) Requesting immediate termination by contacting customer support, in which case you will not receive a refund for the remainder of the current billing period unless otherwise required by applicable law.

15.4. Termination by Standard Insights: Standard Insights may terminate these Terms or suspend your access to the Service:

a) Immediately upon notice for your material breach of these Terms, including but not limited to failure to pay fees when due or violation of the Acceptable Use provisions;

b) Immediately without notice if you become insolvent, file for bankruptcy, or make an assignment for the benefit of creditors;

c) Upon thirty (30) days’ notice for any reason or no reason.

15.5. Effect of Termination: Upon termination of these Terms for any reason:

a) Your right to access and use the Service will immediately cease;

b) Standard Insights will cease processing any new Customer Data;

c) You will pay all fees accrued and unpaid as of the termination date;

d) The provisions of these Terms that by their nature should survive termination, including but not limited to confidentiality obligations, disclaimer of warranties, limitations of liability, and governing law, will survive termination.

15.6. Customer Data After Termination:

a) Standard Insights will retain Customer Data for thirty (30) days after termination, during which period you may request a copy of your Customer Data in a standard format;

b) After this thirty (30) day period, Standard Insights may delete all Customer Data without liability to you, except as prohibited by applicable law or as necessary for our legitimate business purposes (such as compliance with legal obligations);

c) If you require a longer data retention period, you must make arrangements with Standard Insights prior to termination and may incur additional fees for extended data storage.

15.7. No Refunds: Except as expressly provided in these Terms or required by applicable law, all fees are non-refundable. If you terminate your subscription before the end of the current billing period, you will not receive a refund for the remainder of that period.

15.8. Downgrade: If you downgrade your subscription to a lower tier, the change will take effect at the start of the next billing period. You will continue to have access to the features of your current subscription tier until the end of the current billing period.

15.9. Free Trials: If you are using the Service on a free trial basis, Standard Insights may terminate your access to the Service without notice upon the expiration of the trial period.

15.10. Privacy Policy: Our Privacy Policy continues to apply to your Customer Data after termination to the extent we retain such data in accordance with its terms.

16. General Provisions

16.1. Governing Law: These Terms shall be governed by and construed in accordance with the laws of Hong Kong Special Administrative Region, without giving effect to any principles of conflicts of law. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.

16.2. Dispute Resolution:

a) Any dispute arising out of or relating to these Terms or the Service shall be resolved by binding arbitration in Hong Kong in accordance with the Hong Kong International Arbitration Centre Administered Arbitration Rules in force when the Notice of Arbitration is submitted;

b) The arbitration shall be conducted by one (1) arbitrator appointed in accordance with said rules;

c) The arbitration shall be conducted in English;

d) The arbitration award shall be final and binding on the parties;

e) The parties agree that neither may bring claims against the other as a class action or representative proceeding, nor participate in any class action or representative proceeding;

f) Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights pending the completion of arbitration.

16.3. Assignment: You may not assign or transfer these Terms or any rights or obligations hereunder, by operation of law or otherwise, without Standard Insights’ prior written consent. Standard Insights may assign these Terms, in whole or in part, without your consent to an affiliate, or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets.

16.4. Relationship of the Parties: The parties are independent contractors. These Terms do not create a partnership, franchise, joint venture, agency, fiduciary, or employment relationship between the parties.

16.5. No Third-Party Beneficiaries: There are no third-party beneficiaries to these Terms, except as expressly provided herein.

16.6. Notices:

a) To You: Standard Insights may provide any notice to you under these Terms by: (i) sending an email to the email address associated with your account; (ii) posting a notice on the Platform; or (iii) sending a message through the Platform. Notices sent by email will be effective when Standard Insights sends the email, notices posted on the Platform will be effective upon posting, and notices sent through the Platform will be effective when received.

b) To Standard Insights: To give Standard Insights notice under these Terms, you must contact Standard Insights at: (i) by email at info@standard-insights.com; or (ii) by personal delivery, overnight courier, or registered or certified mail to Standard Insights at The Method Consulting Limited, The Hive Central, 14/F, Manning House, #38-48 Queen’s Road Central, Central, Hong Kong. Standard Insights may update its address for notices by posting a notice on the Platform.

16.7. Waiver: No failure or delay by either party in exercising any right under these Terms shall constitute a waiver of that right. No waiver under these Terms shall be effective unless made in writing and signed by an authorized representative of the party being deemed to have granted the waiver.

16.8. Severability: If any provision of these Terms is held by a court of competent jurisdiction to be contrary to law, the provision shall be modified by the court and interpreted so as best to accomplish the objectives of the original provision to the fullest extent permitted by law, and the remaining provisions of these Terms shall remain in effect.

16.9. Entire Agreement: These Terms, including all documents incorporated by reference herein, constitute the entire agreement between the parties regarding the subject matter hereof and supersede all prior and contemporaneous agreements, proposals, or representations, written or oral, concerning the subject matter of these Terms. No modification, amendment, or waiver of any provision of these Terms shall be effective unless in writing and signed by the party against whom the modification, amendment, or waiver is to be asserted.

16.10. Interpretation: The headings in these Terms are for convenience only and have no legal or contractual effect. The word “including” means “including without limitation.” The terms “herein,” “hereof,” and similar terms refer to these Terms as a whole and not to any specific section or subsection.

16.11. Language: These Terms are provided in the English language. Any translations of these Terms are provided for convenience only, and in the event of any inconsistency or discrepancy between the English version and any translated version, the English version shall prevail.

16.12. Export Compliance: You agree to comply with all applicable export and re-export control laws and regulations, including the Export Administration Regulations maintained by the U.S. Department of Commerce, and trade and economic sanctions maintained by the U.S. Treasury Department’s Office of Foreign Assets Control.

16.13. Anti-Corruption: You agree to comply with all applicable anti-corruption laws, including the U.S. Foreign Corrupt Practices Act and the UK Bribery Act.

16.14. Feedback: If you provide feedback, ideas, or suggestions regarding the Service (“Feedback”), Standard Insights is free to use such Feedback for any purpose without any obligation to you.

16.15. Contact Information: If you have any questions about these Terms, please contact us at [email protected]

By using the Service, you acknowledge that you have read and understood these Terms and agree to be bound by them.

17. CONTACT STANDARD INSIGHTS

The Site is owned and operated by The Method Consulting Limited

The Method Consulting Limited

The Hive Central

14/F, Manning House,

#38-48 Queen’s Road Central,

Central, Hong Kong

E-mail: [email protected]

Registered in Hong Kong, No. 1732888