Free Guide

Myanmar Seasonal Marketing Calendar

Discover insights from over 600 Burmese individuals on the main celebrations in Myanmar. Unlock these insights to inform and guide your business strategies effectively.

Myanmar Seasonal Marketing Calendar

Explore Myanmar's Unique Culture

Myanmar’s distinctive customs and celebrations offer unique insights into the local culture, presenting both challenges and opportunities for businesses.

Decision-makers ought to recognize the importance of understanding these cultural nuances to develop informed strategies that align with the market and respect local traditions.

Our aim with this guide is to provide an authentic portrayal of the sentiments and viewpoints of the Burmese people regarding these celebrations. By doing so, we hope to empower both local and foreign businesses to better cater to the needs and preferences of their consumers in Myanmar.

What's inside? Myanmar Seasonal Marketing Calendar

What's inside?

Tap into an authentic view of Myanmar, its customs, and celebrations through valuable insights directly obtained from local Burmese respondents. This guide aims to serve as a window into the Burmese way of life and their culturally rich heritage, so that businesses can leverage this understanding to establish meaningful connections with the local market. This guide will cover Burmese locals’ opinions on the following celebrations:

  • New Year's Day
  • Independence Day
  • Christmas Day
  • Union Day
  • National Day
  • Full Moon Day of Thadingyut (Lighting Festival)
  • May Day (Labor Day)
  • Thingyan Water Festival (Burmese New Year)
  • Peasants' Day
  • Full Moon Day of Waso
  • Full Moon Day of Tazaungmone
  • Full Moon Day of Tabaung
  • Armed Forces Day/Resistance Day
  • Eid al-Adh
  • Martyrs' Day
  • Deepavali

About the Methodology

We use a quantitative approach with a our distinct methodology to gather insights from 608 respondents in Myanmar. This effort was part of our initiative to survey the global population to provide a comprehensive market overview.

The primary survey was conducted in Burmese and subsequently translated into English for marketing purposes. This approach may account for some open-ended responses needing to be more refined in style.

We had local experts and our analysts thoroughly review the results before presenting them. We recognize that our respondent sample might not be fully representative as we didn’t use area- or gender-based quotas, but followed a natural distribution instead. Still, the insights we obtained offer valuable understanding of the market.


About Standard Insights

We are the new standard for consumer intelligence.

Standard Insights helps organizations access better and faster consumer insights so they can make informed decisions about their products and brands. Instead of relying on consumer panels, we use an innovative methodology for market research that caters to the dynamic needs of decision-makers.

By combining artificial intelligence and cutting-edge advertising technology, we can reach authentic respondents who align with your target audience. Standard Insights has a proven track record of delivering market research services in Myanmar, Asia, and all around the globe.

Download the full guide

Embark on a journey through Myanmar's unique customs and celebrations with our carefully researched guide. Explore the significance of various festivities, understand how the Burmese people perceive them, and witness their distinctive ways of celebration. Whether you're a manager or an individual, this resource is tailored for those curious about Myanmar's traditions.
Florian Gaudel
Florian Gaudel
CEO - Standard Insights