Skin Care Market In:
Saudi Arabia
Discover How Saudi Consumers Choose, Buy, and Use Skin Care Products
- Consumption
- Habits & Usage
- Shopping Behavior
- Marketing Landscape
Discover How Saudi Consumers Choose, Buy, and Use Skin Care Products
Standard Insights conducted a survey research study on the skin care industry in Saudi Arabia. The market survey is a co-branded study conducted by Standard Insights, in collaboration with Acquisit, to uncover emerging market insights in the sector. Specifically, the study aims to understand the shopping behavior, considerations, and usage of skin care consumers all over Saudi Arabia.
Respondents
Locations Across KSA
May-June
Builds a clear picture of the typical skin care consumer in Saudi Arabia, including key motivations and skin care goals.
Focuses on the types of skin care products bought by various skin care consumers.
Emphasizes where consumers typically shop to get their skin care needs met.
Looks into the relevant streams of information on the skin care market that affect the decision-making of consumers.
Investigates the most popular skin care brands in Saudi Arabia.
Investigates the most popular skin care brands in Saudi Arabia.
– Desktop only
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– Desktop only
Most people buy skin care products monthly, spending under 500 SAR, with evening routines (after 8pm) being most common.
General skin care is the main motivation, with women also citing aesthetic purposes while men focus on improving self-image.
Body soap is the favorite skin care product, purchased by 66% of people in the last six months. Most prefer buying in physical stores, especially supermarkets.
Monthly online shoppers typically use Amazon and Noon. Half of all buyers are influenced by social media recommendations, especially on Facebook.
Price remains the top consideration, with natural ingredients being highly valued. Clinique is the most purchased brand, while Dior ads had the highest visibility.
YouTube is the preferred platform for skin care content, though most (74.3%) encounter ads through social media, particularly Facebook.
People repurchase products that match their skin type, help achieve their skin goals, and have proven effective through personal experience.
The various consumer types or personas and key consumer trends in Saudi Arabia when it comes to skin care products.
Do you want to add this report to your favorites for later? Our 2-minute video contains all the data you need to know about consumers’ perception of the Skin care industry in Saudi Arabia.
Acquisit operates as a data-driven growth strategy, for start-ups and corporates based in Dubai, UAE, and Saudi Arabia.
