Frequently Asked Question
Is this really completely free?
Yes! We cover all costs including respondent recruitment, platform access, and report hosting. Your only investment is your time and expertise.
What types of research topics qualify?
Research must focus on B2C audiences. Popular topics include consumer attitudes towards social media, feelings about artificial intelligence, sustainability habits, retail shopping behaviors, and similar consumer-focused subjects.
How are agencies selected for the program?
We review applications based on research concept relevance, audience interest potential, and promotional opportunities. We partner with multiple agencies each month.
Who owns the research data?
The raw data is jointly owned by Standard Insights and your agency. The final report and analysis are co-created content with shared ownership. Both parties may use the insights with proper attribution, and neither may represent the research as solely their own work.
What kind of support will we receive?
Our team provides guidance at every stage—from survey design to report creation and promotion strategies. We’re invested in making your research successful.
What is the time commitment required?
The process typically takes one to two months from design to communication, depending on your agency’s availability.
Can we apply again if not selected?
Yes, we keep your application for 6 months. If you don’t hear from us, you can re-apply after that period. For any questions, reach out to us at [email protected].