Discover insights from our survey of 497 Japanese consumers revealing purchasing behaviors, product preferences, and emerging trends in Japan’s premium beauty market.
In Japan, the beauty scene combines tradition and modern elements effortlessly. Skincare and cosmetics hold a significant place in the culture, and it’s fascinating to see how trends in these areas are changing among the Japanese populace.
To explore the landscape further, Standard Insights conducted an online survey on skincare and cosmetics in Japan in September 2023.
The objective was to understand the habits and preferences of Japanese individuals when it comes to skincare and cosmetics products.
This report presents insights into the awareness, usage, and perceptions surrounding skincare and cosmetics products in Japan.
Explore valuable insights in our report on Skincare and Cosmetics in Japan, derived from the input of local Japanese consumers who shared their experiences and opinions in our survey.
Our report on Skincare and Cosmetics in Japan presents the findings of a survey conducted in Japan in September 2023, which gathered the opinions of 497 participants aged 18+ years.
We collected the data ourselves through our customized methodology, sourcing participants online from various social media and entertainment platforms. All qualified participants entered a lucky draw for a chance to win various gifts.
To ensure data integrity, our survey incorporated verification mechanisms including consistency checks and attention traps. Responses failing quality standards were excluded from the final analysis. This approach enabled us to capture authentic consumer perspectives on Japan’s unique beauty market.
