[PDF] Consumer Report Indonesia 2024
Explore the findings of our survey, which gathered responses from over 1,300 Indonesians about their sentiments, habits, trends, and more.
Get consumer insights in Indonesia with our market research services. Make well-informed decisions with confidence and ease with our quality-driven methodology.
Trusted by
Indonesia offers many opportunities with its cultural nuances and geographically dispersed regions. However, as a complex and emerging market, it often lacks reliable and up-to-date information. Existing market research solutions are either prohibitively expensive or offer data quality and coverage.
At Standard Insights, we specialize in providing reliable market research services to help brands and organizations make informed decisions about their future.
With our unique approach, we revamped essential market research services, prioritizing data quality and transparency. This ensures our clients can access the highest quality insights to inform their decision-making in Indonesia and beyond.
Our solutions are designed to help you gain knowledge about what Indonesian consumers feel and want, allowing you to uncover new opportunities and optimize your strategy.
Boost your research with top-tier respondents. Our unique, direct sourcing method ensures rigorous data quality, without the need for intermediaries or panels.
Deep dive into the profiles of your target audience with our expert network and cutting-edge platform, promising swift and insightful outcomes.
Go the extra mile with our consulting services. Benefit from all the support and research methodology you need to scale and realize your projects.
Our experts will recommend the right methodology for your specific needs.
We take a unique approach to data quality, focusing solely on it. – Read more
Get respondents from across Indonesia, from Jakarta to rural regions and beyond.
Access our platform, where you can share and access all your projects and more. – Learn more
Effortlessly manage your data, apply filters, segment, and export in your preferred format.
We are here to help you navigate your research and support you at any stage of the process.
Indonesia is a Southeast Asian archipelagic country comprising more than 17,000 islands, spanning over 5,000 kilometres from east to west and 1,800 kilometres from north to south. The country's islands are divided into several groups, including Sumatra, Java, Kalimantan (Borneo), Sulawesi, and Papua.
Jakarta City
273.8 Million
$1.186 trillion
Indonesia has emerged as a powerhouse in Southeast Asia with impressive economic growth since overcoming the Asian financial crisis in the late 1990s. Currently, it boasts the largest economy in the region and ranks 16th in the world in terms of purchasing power parity.
Supported by increasing commodity exports and fiscal policies aimed at mitigating the effects of the ongoing pandemic, GDP growth in the country is projected to reach 5.1% in 2022. Despite challenges, Indonesia’s economic outlook remains optimistic as it strives to sustain its growth momentum and further enhance its position as a leading economy in the region.
Indonesia has a robust foreign trade, ranking 29th globally. China is its top trade partner for both exports and imports, followed by the US, Japan, India, and other ASEAN members like Singapore, Malaysia, the Philippines, Thailand, and Vietnam. Key exports include mineral products, machinery, and electronic equipment, while imports consist of mineral products, machinery, and chemicals. Foreign trade is a crucial component of Indonesia’s economy, driving growth and shaping international trade relationships.
Indonesia’s tourism landscape is vibrant and diverse, with international tourist arrivals reaching 16.1 million in 2019, an increase from 15.81 million in 2018. The country’s breathtaking natural beauty, rich cultural heritage, and warm hospitality attract travelers from around the world. Popular tourist destinations in Indonesia include Bali, Jakarta, Yogyakarta, and Komodo Island, among many others. The tourism industry plays a significant role in Indonesia’s economy, contributing to job creation, economic growth, and cultural exchange.
Indonesia boasts a massive online market, with over 204 million internet users, making it one of the largest online markets globally. As of July 2021, the online penetration rate in Indonesia reached around 70%, reflecting the widespread use of the internet across the country. Popular online activities in Indonesia include mobile messaging and social media.
Indonesia has one of the highest social media adoption rates in the Asia-Pacific (APAC) region, with 167.0 million social media users as of January 2023. This represents 60.4% of the total population in the country. Indonesia’s most used social media platforms include WhatsApp, Instagram, Facebook, and TikTok.
Explore the findings of our survey, which gathered responses from over 1,300 Indonesians about their sentiments, habits, trends, and more.
Download our report on the automobile industry and electric vehicles in Indonesia, featuring insights from the opinions and preferences 481 Indonesians.
Discover the remarkable growth of eCommerce in Indonesia and how it is changing the consumer landscape in this Southeast Asian nation.
Enhance your knowledge with our complimentary online resources in Indonesia.
Explore the voice of the Indonesian consumer through our awards, powered by respondents.
English 
French