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Start here, with some key market information about the country.
Indonesia’s economy is a mixed system, ranking as the 16th largest globally with a nominal GDP of approximately $1.371 trillion in 2023. Projected growth of 5.2% by 2025 will be driven by domestic demand and government initiatives. Key sectors include transportation, storage, and digital services, with the internet economy expected to exceed $130 billion by 2025.
Indonesia is the fourth most populous country, featuring over 300 ethnic groups and 700 languages. As of January 2025, the age distribution is as follows:
Geographically, the population distribution across major islands is:
This demographic diversity offers unique opportunities and challenges for market research.
Telkom Indonesia
The largest telecommunications company in the country, providing mobile and internet services.
Bank Rakyat Indonesia (BRI)
A leading bank known for its extensive network and services tailored to rural communities.
Indomie
An iconic instant noodle brand recognized for its taste and variety, with both national and international appeal.
GoJek
A pioneering ride-hailing and logistics service that has transformed urban transportation in Indonesia.
Wardah
A popular cosmetics brand known for its quality and local production.
Social media usage in Indonesia is extensive, with platforms like Instagram, Facebook, and TikTok being highly popular among the population. As of early 2025, about 77% of Indonesians are active social media users, making it a vital channel for marketing and consumer engagement.
Indonesia is a Southeast Asian archipelagic country comprising more than 17,000 islands, spanning over 5,000 kilometres from east to west and 1,800 kilometres from north to south. The country's islands are divided into several groups, including Sumatra, Java, Kalimantan (Borneo), Sulawesi, and Papua.
Jakarta City
277.5 Million
$1.371 billion
Explore our previous reports from Indonesia to gain insights into consumer trends and behaviors
Discover how Indonesian consumers navigated 2024 and their 2025 expectations on various topics.
Explore the findings of our survey, which gathered responses from over 1,300 Indonesians about their sentiments, habits, trends, and more.
Download our report on the automobile industry and electric vehicles in Indonesia, featuring insights from the opinions and preferences 481 Indonesians.
Some of the leading news and media outlets in Indonesia.
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