Survey fatigue significantly impacts response quality and completion rates. Research shows that abandonment increases dramatically after 7-8 minutes (Galesic & Bosnjak, 2009) and data quality deteriorates as surveys lengthen (Herzog & Bachman, 1981).
A 25-minute product feedback survey that asks for detailed responses about every feature, including those the respondent hasn’t used.
Problems:
A 5-minute focused survey that uses logic to ask only about features the respondent has used, with an optional section for additional feedback.
Benefits:
Define specific research goals before writing questions to avoid scope creep.
Include only questions that directly support decision-making or address research goals.
Dynamically show questions based on previous answers to avoid irrelevant sections.
Show respondents their progress to reduce uncertainty about survey length.
Back to Principles One Question, One Focus Principle: Each question should target a single idea to avoid confusing respondents and muddling responses. Questions that try
Back to Principles Order Shapes Answers Principle: Question sequence should flow logically, starting with easy, neutral topics to build trust and momentum. The position of
Back to Principles Neutrality Prevents Bias Principle: Wording should avoid leading or emotional cues to capture authentic, unbiased responses. Subtle language choices can significantly skew
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