Market Research New Zealand

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Survey Audience Selection New Zealand
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Market Overview

New to New Zealand?

Start here, with some key market information about the country.

New Zealand’s economy is a mixed system, with a nominal GDP of approximately $252.18 billion in 2023, representing about 0.24% of the global economy.

The GDP is projected to reach $255.96 billion by the end of 2025. Key sectors include agriculture, manufacturing, and services. The economy is expected to experience a contraction in the year ending March 2025, with a growth forecast of -0.8%, before recovering to 2.1% in the following year.

New Zealand has a population of about 5.23 million as of early 2025, with a diverse ethnic makeup including European, Māori, Asian, and Pasifika communities. The age distribution is as follows:

  • 0-4 years: 5.7%
  • 5-12 years: 9.6%
  • 13-17 years: 6.5%
  • 18-24 years: 8.9%
  • 25-34 years: 13.9%
  • 35-44 years: 13.5%
  • 45-54 years: 12.1%
  • 55-64 years: 12.2%
  • 65 years and older: 17.6%

Geographically, most of New Zealand’s population resides in the North Island, with about 33.7% living in the Auckland Region.

  • Air New Zealand: The national airline, known for its service and safety.
  • Fonterra: A leading dairy cooperative and one of the largest dairy companies globally.
  • Spark New Zealand: A major telecommunications provider offering mobile and internet services.
  • ANZ Bank New Zealand: A significant banking institution with a wide range of financial services.
  • Agriculture: Contributes significantly to GDP, with major exports like dairy products and meat.

  • Manufacturing: Includes sectors like food processing and machinery manufacturing.

  • Tourism: Attracts visitors with its natural beauty and cultural heritage.

  • Digital Economy: Growing rapidly, with a focus on innovation and technology startups.

    Healthcare: Offers high-quality services, with ongoing investments in health infrastructure.

Understand the market landscape of New Zealand

New Zealand is an island country in the southwestern Pacific Ocean comprising two main landmasses—the North Island and the South Island—and over 700 smaller islands. It spans approximately 1,600 kilometres from north to south.

Capital

Wellington

Population

5.23 Million

GDP 2023

$247 billion

Case Study

Exploring the Gin Market in New Zealand

Learn how we worked with Reefton Distilling to understand consumer preferences and strengthen market positioning within New Zealand's gin industry.

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