Discover how Vietnamese consumers navigated 2024 and their 2025 expectations on various topics.
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This Vietnam report offers a comprehensive view of consumer sentiment and behavior, highlighting economic, social, and personal challenges. Based on a survey of 31 questions covering 6 main categories, this report will benefit decision-makers seeking to understand the Vietnamese market and its consumers.
The satisfactions and challenges of the previous year, both as an individual and as a nation.
The financial goals, hopes about the future, and confidence in the economic outlook of Vietnam.
Current consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking.
Intent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking.
Feelings about one's current job, and what is most desired.
The state of AI adoption in Vietnam and people's thoughts and feelings about its impact.
– Desktop only
This new edition of the Consumer Report Vietnam comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you’re here to explore, analyze, or strategize, we’ve designed every feature to make it easy, engaging.
Here’s what you’ll love:
Curious about a data point? Hover over it. See the story behind the number in an instant.
Slice and dice the data YOUR way. By age, location, or even spending habits. Your focus, your rules.
Create an account (it’s free!) to unlock color palettes, add comments, and export charts in the format you NEED.
– Desktop only
In January 2025, we surveyed 500 individuals across Vietnam, representing a range of ages, genders, and locations, to capture the country’s diverse perspectives.
We excluded participants under 18, as they are generally not considered independent consumers.
We collected the data ourselves through our customized methodology, sourcing participants online from various social media and entertainment platforms. All qualified participants entered a lucky draw for a chance to win various gifts.
To ensure the quality of the data, the survey included red herrings, traps, and consistency checks. Respondents who did not pass these checks were eliminated from the final analysis.
– Desktop only
