Meet the New Standard in Consumer Research

For those who need insights, not just those who can afford them.

Consumer Research is critical for strategic decisions, yet most managers avoid it.

Why?

Because today’s options are complex, expensive, fragmented, and slow.

As a result, the very brands that need insights most—those launching new products, entering new markets, or striving to make their brand matter—are often left in the dark. They take big risks, with no data to back them up.

We wished it was 10x easier—so we built something better.

We worked on each steps to make them simpler and better than ever. 

And the best part? AI smooths everything, making research faster, smarter, and easier than ever.

With Standard Insights, anyone—marketers, founders, students, nonprofits—can run professional-grade studies, without a PhD, pricey consultants, or the patience for clunky tools.

"We're here for the bold, ambitious companies left out by traditional consulting—those for whom big agencies are too costly, too early, or simply not the right fit. We help these teams with the consumer insights they need to make the difference."
Florian Gaudel
Florian Gaudel
CEO - Standard Insights

Just a few of the companies already using Standard Insights

How We Operate

We build differently.

We don’t just improve on what’s been done—we build the way we believe research should work.

We simplify the complex.

We believe research should be clear and straightforward. We thrive on making the hard stuff easy.

Small, agile, and hands-on.

We’re a quick-moving team that values ownership and real results over long resumes.

Start your next consumer research

Create your account, and use our set of tools to conduct your research easily.

No credit card required.