Discover the opinions of the Filipino people on the candidates, as well as their perception of the upcoming election.

March 2022

Digital Survey


The Philippine Elections Survey – April edition is the second part of a series of election-related surveys that were conducted by Standard Insights to plot the key trajectories of the 2022 National Elections in the Philippines.

This election is particularly interesting for a few reasons. If we set the context, like most countries, the Philippines has just battled COVID-19 and the narrative of the candidates has, in some way or another, focused on post-COVID-19 recovery. It would be interesting to know how this pandemic impacted the Filipino narrative and how, in turn, this will affect their Presidential choices. On another note, at no other point in time has digital connectivity been as strong in the Philippines. This has created a new battlefield in Philippine elections that have a huge impact on voter perception – the online space.

On the international scene, the Philippines is also in a precarious situation as it has territorial disputes, and the country’s position on which alliance or sphere of influence to get close to would be critical to set the future direction of the country. The future President’s foreign policy choice would chart the direction that the country would take and would reflect the policies that would be implemented internally.

Lastly, in a local context, it is the first time that an incumbent President who is very popular (with an overwhelming positive satisfaction rate) has not endorsed any candidate – leaving room for a lot of uncertainty in the upcoming elections. The contenders for the highest elected position in the country are also quite interesting. The incumbent Vice President, the son of a polarizing former President, a people’s champion boxer, and a rags-to-riches mayor are only a few of those who had taken the challenge to run. With only a few weeks to go before the elections, the stage is set for what would be a history in the making.

Table of Contents

Survey Results

The tandems of Isko Moreno-Willie Ong and Ping Lacson-Tito Sotto convened a press conference on April 17, 2022, to declare that they would not withdraw from the elections and to portray themselves as an alternative to the two frontrunners. The narrative for this new found union is different: Filipino voters need an alternative administration that is rid of competing parties like Marcos and Robredo. Only time will tell whether this maneuver affects the overall picture or trajectory of the Philippine elections.

Most Vote Rich Province

With about 3.288 million registered voters, Cebu province remained at the top of the list of the most vote-rich provinces in the Philippines. The provinces of Cavite and Pangasinan round out the top 3 with 2,302,353 and 2,096,936 registered voters respectively.

Sara Duterte

Leading the poll is Sara Duterte, 43, who is the incumbent mayor of Davao City.

She is the daughter of current Philippine President Rodrigo Duterte, who was elected in 2016 on a platform of reducing crime and resolving the country’s drug problem. 

Party Tandems

It is worth noting that most Filipino voters are likely to be more loyal to the candidate than to the party they represent. A lot of these formulated party tandems cut across several parties or voting blocs, as seen by more than one-third (35.04%) of voters voting across party lines.

About the Voter

A total of 65.7 million Filipinos are eligible to vote in the 2022 elections in the Philippines, with an additional 1.697 million Filipinos able to vote from abroad.

The Dominance of Facebook
in the Philippines

Standard Insights surveyed over 1,000 Filipinos in February 2022 to learn more about their global consumption, opinions, habits, and perceptions of various brands and topics.

According to the survey, Facebook is by far the most used social networking platform in the Philippines, with 65.9% of respondents choosing it. It is also consistently the top choice across gender and age groups in the country.

Read the full report here

Arising Challenges

In our recent pulse poll report, most Filipinos across gender and age groups feel that the most important challenge facing the country is the COVID-19 crisis (36.6%).

Voter Campaign Engagement

With the campaign of the candidates already running, Filipino voters have been most actively engaged with televised debates, which are also considered most relevant in giving them a clearer idea of who to vote for.

Riding a close second in terms of voter interest, the candidates continue to enthrall Filipinos with top-billing TV and radio show guestings. Almost half of our respondents (49.9%) watched or heard the candidates through these platforms.

The same old campaign tactics like local campaigning, holding caravans, and purchasing television time to run ads still apply to political campaigns. However, it’s a lot less likely that these will spur voters to engage, like how debates or show guestings could engage voters.

Contemporary Topics

Vote Buying in 2016

The most common type of vote buying in the 2016 elections employed more benign products such as food and clothing, but more than a quarter of respondents reported receiving money in a March 2018 survey released by South East Asia Research.

According to the findings of a Social Weather Stations (SWS) survey, 51% of Filipinos find it difficult to identify fake news on television, radio, or social media. Mindanao has the highest percentage of people who find it difficult to identify fake news at 54%, followed by Balance Luzon (52%), Visayas (50%), and Metro Manila (47%).

The Philippines fell two places to 117th place out of 180 nations and territories in Transparency International's Corruption Perceptions Index (CPI) for 2021. The Philippines received a score of 33 out of 100 from Transparency International, its lowest since 2012, and much below the global average of 43, and the Asia Pacific region's average of 45.


In order to participate in the survey, a respondent needed to have the following characteristics:
Live in the Philippines.
At least 18 years old.
A registered voter.
In addition, Standard Insights also implemented minimum quotas in gender, age, and location to ensure a sample that is reflective of the current demographics of the Philippines.

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