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PULSE POLL MYANMAR

Learn about the local population with our unique set of insights and market data gathered in Myanmar. 

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Main Takeaways

Market Overview Myanmar

In July 2022, Standard Insights surveyed more than one thousand Burmese people to learn more about their global consumption, opinion, habits, and perception of different brands and topics. The survey was conducted in the local language, and people responded via social media. You can find more information about the sample and methodology at the end of the report.
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Internet Coverage

45.9% of the total population in Myanmar has access to the internet.

Mobile Ownership

133.6% of the total population has mobile cellular connections - 73.48 million connections.

Median Age

The median age of the population in Myanmar is 29.5 years old.

Social Media

In Myanmar, a total of 37.7% of the population uses social media.

Generic Insights

The most recent findings on general topics such as the Burmese people's overall attitude, their view of the economy, new challenges facing the nation, their use of the internet and social media, their primary source of information, and their streaming service subscription.

Covid-19 Impact

The latest insights into the Burmese people's primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.

Industry Focus

An examination of the Burmese people's various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.

Brand Preferences

A look at the brand preferences of the Burmese population, including their favorite coffee shops, beer brands, banks, insurance companies, and mobile network operators.

Main Takeaways

ECONOMIC OUTLOOK

More than three-quarters (64.64%) are pessimistic about the current state of the national economy.

TOP CHALLENGES

Poverty & economic inequality (32.72%) are considered two of the most pressing issues confronting Myanmar today.

TIME SPENT ONLINE

56.38% spent more time online in the past few months, with 43.14% saying they spend about 1-3 hours online per day.

MOST USED PLATFORM

73.70% consider Facebook the most used social media platform. Social media is also the top place to gather information.

STREAMING SERVICE

63.43% have paid for at least one streaming service. Netflix is the most popular, owned by 36.73%.

MODE OF TRANSPORT

Private motorcycles are the primary mode of transportation for the vast majority of respondents (43.95%).

FOOD & BEVERAGE

Potato chips (70.73%) and coffee (39.29%) are the most popular salty snacks and beverages respectively.

SHOPPING HABITS

Burmese people shop once per week on average (32%). They shop at retail outlets more than any other offline/online stores.

BANKING & INSURANCE

The trust/reputation of the bank (59.90%) is the most important factor when opening a bank account for Burmese.

Methodology

Method of Collection

Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.

Type of Research: Quantitative

The survey could be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete information.

Quality Certification

  • Removal of fraudulent and inconsistent answers
  • Exclusion of professional survey takers
  • Insertion of “trap questions” into our surveys
  • Human control
  • Removal of respondents answering too fast the survey
  • Learn more about our methodology 

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