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PULSE POLL CAMBODIA

Learn about the local population with our unique set of insights and market data gathered in Cambodia.

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Main Takeaways

Market Overview Cambodia

In February 2022, Standard Insights surveyed more than one thousand Cambodian people to learn more about their global consumption, opinion, habits, and perception of different brands and topics. The survey was conducted in the local language, and people responded via social media. You can find more information about the sample and methodology at the end of the report.
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Internet Coverage

78.80% of the total Cambodian population has access to the internet.

Mobile Ownership

129.30% of the total population has mobile cellular connections - 22.06 million connections.

Median Age

The median age of the Cambodian population is 26.2 years old.

Social Media

In Cambodia, a total of 73.90% of the total population uses social media.

Generic Insights

The most recent findings on general topics such as the Cambodian people's overall attitude, their view of the economy, new challenges facing the nation, their use of the internet and social media, their primary source of information, and their streaming service subscription.

Covid-19 Impact

The latest insights into the Cambodian people's primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.

Industry Focus

An examination of the Cambodian people's various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.

Brand Preferences

A look at the brand preferences of the Cambodian population, including their favorite coffee shops, beer brands, banks, insurance companies, and mobile network operators.

Main Takeaways

TOP CHALLENGES

More Cambodians (36.6%) believe that the COVID-19 pandemic is the most pressing issue that the country must address.

TIME SPENT ONLINE

67.4% felt like they spent more time online in the past few months, with 38.0% saying they spend 1-3 hours online per day.

MOST USED PLATFORM

Facebook was selected as the top social media platform by 54.6% of respondents, followed by Telegram (23.2%).

STREAMING SERVICE

More than one in every four Cambodian respondents (26.5%) are subscribed to at least one streaming platform.

MODE OF TRANSPORT

Private motorcycles (73.9%) are Cambodians' main mode of transportation, followed far behind by bicycles at 7.1%.

FAVORITE BEVERAGE

Coffee (33.7%) is the beverage of choice for most Cambodians, with Amazon (42.2%) being the most popular coffee place.

SHOPPING HABITS

57.4% had visited a mall in the last three months or more. The median frequency of shopping is once every month.

BANKING & INSURANCE

The trust/reputation of the bank (60.5%) is the most important factor when opening a bank account for Cambodians.

Methodology

Method of Collection

Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.

Type of Research: Quantitative

The survey can be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete information.

Quality Certification

  • Removal of fraudulent and inconsistent answers
  • Exclusion of professional survey takers
  • Insertion of “trap questions” into our surveys
  • Human control
  • Removal of respondents answering too fast in the survey
  • Learn more about our methodology

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