# Standard Insights --- ## Pages - [Brand Association Map Generator](https://standard-insights.com/tools/brand-association-map-generator/): Create a visual brand association map instantly. Map competitors, products, attributes & concepts. Free tool for brand marketers. No signup required. - [Brand Tracking ROI Calculator](https://standard-insights.com/tools/brand-tracking-roi-calculator/): Calculate if brand tracking is worth your marketing budget. Our ROI calculator helps determine potential returns on brand measurement. - [Consumer Report Ivory Coast 2025](https://standard-insights.com/consumer-report-ivory-coast-2025/): Explore how Ivorian consumers experienced 2024, and their expectations for 2025 in terms of their economic and consumption perspectives. - [Clarity Trumps All](https://standard-insights.com/principles-of-survey-design/clarity-trumps-all/): Clear questions ensure consistent interpretation and reliable data. Discover techniques for writing clear, jargon-free survey questions. - [One Question, One Focus](https://standard-insights.com/principles-of-survey-design/one-question-one-focus/): Each question should address only one concept. Learn to identify and fix double-barreled questions for more actionable survey insights. - [Order Shapes Answers](https://standard-insights.com/principles-of-survey-design/order-shapes-answers/): Question sequence affects responses and completion rates. Discover proven strategies for ordering survey questions to minimize bias. - [Neutrality Prevents Bias](https://standard-insights.com/principles-of-survey-design/neutrality-prevents-bias/): Neutral wording captures authentic opinions. Learn techniques for writing unbiased survey questions that deliver honest, actionable feedback. - [Pretesting Ensures Quality](https://standard-insights.com/principles-of-survey-design/pretesting-ensures-quality/): Test surveys before launch to catch problems. Learn practical methods to identify issues and improve your questionnaire before deployment. - [Context Clarifies Intent](https://standard-insights.com/principles-of-survey-design/context-clarifies-intent/): Proper context improves response quality. Discover how to write effective instructions and explanations that guide respondents to better answers. - [Sensitivity Comes Last](https://standard-insights.com/principles-of-survey-design/sensitivity-comes-last/): Strategic placement of personal questions improves completion rates. Learn approaches to asking sensitive questions without losing respondents. - [Visuals Enhance Usability](https://standard-insights.com/principles-of-survey-design/visuals-enhance-usability/): Visual design affects response accuracy and completion rates. Discover layout principles for creating user-friendly, effective surveys. - [Respect the Respondent's Time](https://standard-insights.com/principles-of-survey-design/respect-respondent-time/): Concise surveys improve completion rates and data quality. Learn strategies to create focused questionnaires that respect participants' time. - [The Principles of Survey Design](https://standard-insights.com/principles-of-survey-design/): Discover 9 survey design principles to create better questionnaires, improve response rates, and collect more reliable data. - [Pricing](https://standard-insights.com/pricing/): Get all the essential features to easily conduct, analyze and report your consumer research with our affordable plans. - [Data Visualization](https://standard-insights.com/data-visualization/): The Easiest Way to Visualize Survey Data. Convert your XLS survey data into stunning reports in seconds. Start for free now! - [Consumer Report Vietnam 2025](https://standard-insights.com/consumer-report-vietnam-2025/): Discover how Vietnamese consumers experienced 2024 and their expectations for 2025 in terms of their economic and consumption perspectives. - [Consumer Report Philippines 2025](https://standard-insights.com/consumer-report-philippines-2025/): Explore how Filipino consumers experienced 2024 and their expectations for 2025 regarding their economic and consumption perspectives. - [Consumer Report Saudi Arabia 2025](https://standard-insights.com/consumer-report-saudi-arabia-2025/): Explore how Saudi Arabia's residents viewed 2024 and their hopes for 2025's economy and consumption. - [Consumer Report Brazil 2025](https://standard-insights.com/consumer-report-brazil-2025/): Discover how Brazilian consumers experienced 2024 and their expectations for 2025 in terms of their economic and consumption perspectives. - [Consumer Report Myanmar 2025](https://standard-insights.com/consumer-report-myanmar-2025/): Discover how Myanmar consumers experienced 2024 and their expectations for 2025 regarding their economic and consumption perspectives. - [Consumer Report Indonesia 2025](https://standard-insights.com/consumer-report-indonesia-2025/): Discover how Indonesian consumers experienced 2024, and their expectations for 2025 in terms of their economic and consumption perspectives. - [Response Rate Calculator](https://standard-insights.com/tools/response-rate-calculator/): Easily calculate and analyze your survey response rates with our free online Response Rate Calculator. - [CES Calculator](https://standard-insights.com/tools/ces-calculator/): Measure customer experience with our free CES Calculator. Calculate, analyze, and interpret Customer Effort Score results to improve satisfaction. - [CSAT Calculator](https://standard-insights.com/tools/csat-calculator/): Easily calculate and interpret your Customer Satisfaction Score (CSAT) with our free online CSAT Calculator. - [Net Promoter Score Calculator](https://standard-insights.com/tools/net-promoter-score-calculator/): Calculate your Net Promoter Score instantly with our free NPS calculator. Measure customer loyalty, interpret results, and boost satisfaction. - [Tools](https://standard-insights.com/tools/): Explore free marketing research tools and calculators designed to help you analyze data and uncover insights with confidence. - [Confidence Interval Calculator](https://standard-insights.com/tools/confidence-interval-calculator/): Get clarity from your data with our Confidence Interval Calculator. Perfect for students, researchers, and statisticians. - [Chi-square Calculator](https://standard-insights.com/tools/chi-square-calculator/): Analyze categorical data with our free Chi-Square Calculator. Uncover statistical relationships in survey results for research and analysis. - [Anova Calculator](https://standard-insights.com/tools/anova-calculator/): Perform ANOVA analysis quickly and accurately with our free online ANOVA Calculator. Easy-to-use tool for statisticians, students, and researchers. - [book-a-demo](https://standard-insights.com/book-a-demo/): Get a walkthrough of our market research solutions and discover how they can benefit your business. Request a demo now and receive a free account. - [Data Analysis](https://standard-insights.com/data-analysis/): Transform raw survey data into visual insights. Create charts, generate AI analysis, and build shareable reports. - [Survey](https://standard-insights.com/survey/): Create professional surveys and connect with respondents instantly. Use AI tools to simplify survey creation, targeting, and data collection. - [Report](https://standard-insights.com/report/): Create visually compelling market research reports that people actually read. Unify survey data, interviews, and more in an all-in-one platform. - [[PDF] Consumer Report Thailand 2024](https://standard-insights.com/consumer-report-thailand-2024/): Download our Consumer Report Thailand 2024, featuring insights from Thai respondents on their sentiments, habits, trends, and more. - [[PDF] Consumer Report Myanmar 2024](https://standard-insights.com/consumer-report-myanmar-2024/): Download our Consumer Report Myanmar 2024, featuring insights from over 550 respondents on their sentiments, habits, trends, and more. - [[PDF] Consumer Report Malaysia 2024](https://standard-insights.com/consumer-report-malaysia-2024/): Download our 2024 Consumer Report for Malaysia, featuring insights from the local population on their sentiments, habits, trends, and more. - [[PDF] Consumer Report Indonesia 2024](https://standard-insights.com/consumer-report-indonesia-2024/): Download our Consumer Report Indonesia 2024, featuring insights from over 1,300 respondents on their sentiments, habits, trends, and more. - [[PDF] Consumer Report Philippines 2024](https://standard-insights.com/consumer-report-philippines-2024/): Download our Consumer Report Philippines 2024, featuring insights from over 1,000 respondents on their sentiments, habits, trends, and more. - [[PDF] Electric Vehicles in the Philippines](https://standard-insights.com/electric-vehicles-in-the-philippines-pdf/): Download our report on the automobile industry and electric vehicles in the Philippines, featuring insights from the opinions of 1,860 Filipinos. - [[PDF] TeleHealth in the Philippines](https://standard-insights.com/telehealth-in-the-philippines/): Download our report on teleconsultation and TeleHealth in the Philippines, featuring insights from the opinions and preferences 2555 Filipinos. - [[PDF] Electric Vehicles in Indonesia](https://standard-insights.com/electric-vehicles-in-indonesia/): Download our report on the automobile industry and electric vehicles in Indonesia, featuring insights from the opinions of 481 Indonesians. - [[PDF] Skincare & Cosmetics in Japan](https://standard-insights.com/skincare-and-cosmetics-in-japan/): Download our report on skincare and cosmetics in Japan, featuring insights from the opinions and preferences 497 Japanese consumers. - [[PDF] Consumer Report Thailand 2023](https://standard-insights.com/consumer-report-thailand-2023/): Download our Consumer Report Thailand 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Thai market. - [[PDF] Myanmar Marketing Calendar](https://standard-insights.com/pdf-myanmar-seasonal-marketing-calendar/): Download our guide on "Myanmar Seasonal Marketing" to explore the country's vibrant culture and guide your business efforts and goals. - [[PDF] Consumer Report Hong Kong 2023](https://standard-insights.com/consumer-reports-hong-kong-2023/): Download our Consumer Report Hong Kong 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Hong Kong market. - [[PDF] Consumer Report Cambodia 2023](https://standard-insights.com/consumer-report-cambodia-2023/): Download our Consumer Report Cambodia 2023, featuring insights from 1,000+ respondents, covering diverse subjects in the Cambodian market. - [Consumer Report Saudi Arabia 2023](https://standard-insights.com/consumer-report-saudi-arabia-2023/): Download our Consumer Report Saudi Arabia 2023, featuring insights from 1,000+ respondents, covering diverse subjects in the Saudi market. - [Sample Size Calculator](https://standard-insights.com/tools/sample-size-calculator/): Calculate the right survey sample size with Cochran or Slovin’s formula. Free, instant, for researchers and marketers. No signup needed. - [Margin of Error Calculator](https://standard-insights.com/tools/margin-of-error-calculator/): Use our simple margin of error calculator to evaluate how accurate your survey findings are and how confident you can be in the results. - [Mobile Network 2022: The Philippines](https://standard-insights.com/mobile-network-the-philippines-2022/): Get access to exclusive insights on the Filipino people's perception, preferences, and experience with mobile phone networks in the country. - [Book a call](https://standard-insights.com/get-started/book-a-call/): Gain valuable consumer insights to make the right strategic and marketing decisions. Get in touch with the Standard Insights team today! - [Get a quote](https://standard-insights.com/get-started/get-a-quote/): Determine what product is right for you and your business. Request a quote now, and let Standard Insights guide you on the next steps. --- ## Posts - [Chewy’s Brand Loyalty Playbook | 7 Key Lessons](https://standard-insights.com/blog/brand-loyalty-chewy/): Learn how Chewy builds emotional connection and lasting loyalty—plus 7 proven steps to apply to your own B2C brand strategy. - [Brand Loyalty: What It Is, Why It Matters, and How to Build It](https://standard-insights.com/blog/brand-loyalty/): Learn what brand loyalty is, how to build it, and how to measure success—with real-world examples. - [Brand Tracking Methods: The 4 Ways to Measure Your Brand](https://standard-insights.com/blog/brand-tracking-methods/): Discover four essential brand tracking methods. Find the right approach for your brand—whatever your size or stage. - [Survey Data Visualization: 3 Simple Steps (+ Free Tools)](https://standard-insights.com/blog/survey-data-visualization/): Learn how to visualize survey data in 3 easy steps. Discover the best free survey data visualization tools and create interactive reports in minutes. - [How Hoist Uses Brand Association to Stand Out](https://standard-insights.com/blog/hoist-brand-association/): Discover how Hoist brand association sets it apart in the competitive hydration market. See real examples and key lessons for marketers. - [Brand Association: What It Is & How to Build It (with Examples)](https://standard-insights.com/blog/brand-association-in-marketing/): Learn what brand association is, why it matters, and how to build strong associations that drive loyalty and sales—with real examples. - [The Best Celebrations in Brazil According to Its People](https://standard-insights.com/insights/best-celebrations-in-brazil/): Discover Brazil's most beloved celebrations, from Carnival to Christmas, based on a survey of over 500 Brazilians. - [AI at Work: Southeast Asia's Perspective](https://standard-insights.com/insights/workplace-automation-southeast-asia/): Explore how Southeast Asia's workforce views AI and automation's impact on jobs and industry trends. - [The Future of Work in Malaysia](https://standard-insights.com/insights/the-future-of-work-in-malaysia/): Discover survey findings on the future of work in Malaysia, highlighting the impact of technology on job security and work-life balance. - [Social Media in Japan: Thriving Trends and Digital Dominance](https://standard-insights.com/insights/social-media-in-japan/): Explore top social platforms & trends in Japan. Key stats, digital insights, and strategies for marketers in 2024. - [UK Inflation in 2023: Impact on Consumers & Sentiments](https://standard-insights.com/insights/inflation-in-the-uk/): Feeling the pinch of rising prices? Explore how UK inflation in 2023 is affecting households, consumer sentiments, and the economy. - [California Tech Industry: 531 Locals Reveal Digital Habits](https://standard-insights.com/insights/californias-tech-landscape/): How does the California tech industry influence locals? 531 locals share their digital habits, from device preferences to online security concerns. - [Renewable Energy in the US: Insights from 400 Americans](https://standard-insights.com/insights/renewable-energy-in-the-us/): Discover what 400 Americans think about renewable energy adoption in the US. Key insights on solar, wind power, and policy preferences. - [K-beauty: A Look in South Korea’s Skincare and Cosmetics](https://standard-insights.com/insights/k-beauty-skincare-in-south-korea/): Dive into the radiant allure of K-Beauty and explore industry trends with our insightful look into skincare in South Korea. - [US Skincare and Cosmetics: Consumer Habits & Preferences](https://standard-insights.com/insights/us-skincare-and-cosmetics/): What do Americans look for in skincare and cosmetics? Discover consumer habits, preferences, and insights from a 400-person survey. - [Sustainability in Hong Kong: Nurturing a Greener Future](https://standard-insights.com/insights/sustainability-in-hong-kong/): Explore the challenges of sustainability in Hong Kong, and the country's commitment to environmental conservation and eco-friendly initiatives. - [Trends and Innovations in Hong Kong's Banking Sector](https://standard-insights.com/insights/retail-banking-in-hong-kong/): Explore trends and the evolving landscape of retail banking in Hong Kong, shaped by technology and changing consumer preferences. - [Exploring the Post-Pandemic State of Travel in Cambodia](https://standard-insights.com/insights/the-state-of-travel-in-cambodia/): Curious about the current state of travel in Cambodia? Learn about the latest trends and discover the challenges and opportunities that lie ahead. - [The Green Path Forward: Environmental Sustainability in Cambodia](https://standard-insights.com/insights/environmental-sustainability-in-cambodia/): Discover the path of sustainability in Cambodia and its efforts in environmental conservation and eco-friendly practices towards a greener future. - [Cambodia's Digital Economy: A New Engine of Growth](https://standard-insights.com/insights/cambodias-digital-economy/): Explore insights into Cambodia's digital economy, and discover ambitious initiatives driving innovation, efficiency, and sustainable growth. - [Driving Digital Growth: eCommerce in Thailand](https://standard-insights.com/insights/the-rise-of-ecommerce-in-thailand/): Discover the potential of eCommerce in Thailand and learn how to harness its power to drive business growth and revolutionize the retail landscape. - [Tourism in Myanmar: A Nation in Transition](https://standard-insights.com/insights/travel-and-tourism-in-myanmar/): Experience travel & tourism in Myanmar amidst changing landscapes and evolving challenges. Discover endless opportunities and more. - [Purrfect Companions: A Closer Look at Pet Ownership in Malaysia](https://standard-insights.com/insights/pet-ownership-in-malaysia/): Explore the world of pet ownership in Malaysia, with insights into its popularity, the hurdles faced by owners, and the most sought-after pet types. - [eCommerce in Indonesia: Shopper Trends & Top Platforms Report](https://standard-insights.com/insights/the-rise-of-ecommerce-in-indonesia/): See eCommerce growth in Indonesia. Get shopper trends, top platforms, and key marketing insights from our 1,000-consumer study. - [Beyond the Game: Exploring eSports in Saudi Arabia](https://standard-insights.com/insights/esports-in-saudi-arabia/): Explore the rising phenomenon of esports in Saudi Arabia, from its growing popularity among the population to its impact on the economy. - [How a Digital Agency Attracted More Businesses to TikTok](https://standard-insights.com/case-studies/tiktok/): Learn how a digital agency partnered with us to achieve its marketing goals by gaining valuable insights into the needs of local advertisers. - [Connecting with Hard-to-Reach Audiences to Prevent Floods in the DRC](https://standard-insights.com/case-studies/flooding-in-drc/): Understanding Local Populations' Perception and Preparedness towards Flooding in the DRC: A Case Study with UNDP DRC Acceleration Lab - [The Rise of Environmental Sustainability in the Philippines](https://standard-insights.com/insights/rise-of-environmental-sustainability-in-the-philippines/): Delve into environmental sustainability in the Philippines, including challenges and efforts through insights into government and community actions. - [Tourism in the Philippines: Exploring Opportunities and Overcoming Challenges](https://standard-insights.com/insights/tourism-in-the-philippines/): Uncover the captivating world of tourism in the Philippines with insights into its landscape, challenges, and opportunities that lie ahead. - [The Transition to Electric Vehicles in the Philippines](https://standard-insights.com/insights/electric-vehicles-in-the-philippines/): Learn more about Filipinos' perspectives and attitudes on the shift towards sustainable transportation and electric vehicles in the Philippines. - [Prevalence of Tobacco Use in Malaysia](https://standard-insights.com/insights/prevalence-of-tobacco-use-in-malaysia/): Read to learn more about the current state of tobacco use in Malaysia and the growing popularity of e-cigarettes among young Malaysians. - [The Current State of Electric Vehicles in Malaysia](https://standard-insights.com/insights/rise-of-electric-vehicles-in-malaysia/): Electric vehicles in Malaysia are experiencing a surge in popularity. Discover what's driving this trend and the challenges and opportunities ahead. - [Unleashing the Rise of eCommerce in the Philippines](https://standard-insights.com/insights/rise-of-ecommerce-in-the-philippines/): Discover the reasons behind the rise of eCommerce in the Philippines, as well as the opportunities that ecommerce presents for businesses. - [SEA Games 2023 in Cambodia](https://standard-insights.com/insights/sea-games-in-cambodia-2023/): Explore the unique perspective of Cambodians as they anticipate and prepare for the inaugural hosting of the SEA Games in Cambodia in 2023. - [Thailand's Transition to Renewable Energy](https://standard-insights.com/insights/renewable-energy-in-thailand/): Discover more about the vision and plans to transition from being an oil and gas-dependent country to embracing renewable energy in Thailand. - [The Alcoholic Beverage Industry in Vietnam](https://standard-insights.com/insights/alcoholic-beverage-industry-in-vietnam/): The alcoholic beverage industry in Vietnam is a lucrative and thriving business. Continue reading for a detailed overview of the landscape. - [Soaring Concern Over Inflation in Cambodia](https://standard-insights.com/insights/the-state-of-inflation-in-cambodia/): Discover the factors contributing to inflation in Cambodia and how people feel about it and view its future in the country. - [Cryptocurrency in Cambodia](https://standard-insights.com/insights/cryptocurrency-in-cambodia/): Cryptocurrency is gaining traction in Cambodia, and may very well soon become a viable alternative to traditional money. Read to learn more. - [The Vietnam Coffee Industry](https://standard-insights.com/insights/the-coffee-industry-in-vietnam/): Explore the Vietnam coffee industry's rise to global success. Learn how this $5.9B market became the world's second-largest coffee producer. - [Evaluating China's Cat Food Market for Strategic Investment](https://standard-insights.com/case-studies/evaluating-china-cat-food-market/): Analyzing market dynamics and assessing the potential of a leading cat food company to guide informed investment decisions. - [Why Car Ownership in Singapore is an Extravagance](https://standard-insights.com/insights/car-ownership-in-singapore/): Car ownership in Singapore is notoriously expensive. Explore the reasons why owning a car in the country is considered a luxury. - [The Cannabis Industry In Thailand](https://standard-insights.com/insights/cannabis-in-thailand/): Uncover the local Thai population's view and perspectives regarding the recent policy change on the legalization of cannabis in Thailand. - [The Most Popular Social Media Platforms in Myanmar](https://standard-insights.com/insights/the-most-popular-social-media-platforms-in-myanmar/): See Myanmar’s top social media platforms and user trends. Insights on platform bans, digital habits, and how people stay connected. - [The Future of eSports in Cambodia](https://standard-insights.com/insights/the-future-of-esports-in-cambodia/): Discover the exciting world of eSports in Cambodia! Curious about its potential? Delve into our comprehensive article for an in-depth exploration. - [The Emergence of Social Media in Vietnam's Football Industry](https://standard-insights.com/insights/social-media-in-vietnam-football-industry/): The rise in popularity and the impact of social media in Vietnam have extended into the country's football landscape. Read to learn more. - [Insurance Industry in Thailand: Key Trends & Data](https://standard-insights.com/insights/insurance-industry-in-thailand/): Latest 2021–2022 data on Thailand’s insurance market. See top trends, buying factors, and how digital is changing Thai consumer behavior. - [Brand Refresh for Leo Beer](https://standard-insights.com/case-studies/brand-testing/): Discover how Standard Insights partnered with Leo Beer to test new packaging and gather real consumer feedback for a data-driven brand refresh. - [Understanding Consumer Behavior in Asia: PepsiCo's Market Research Journey​](https://standard-insights.com/case-studies/international-market-research/): Learn how an FMCG company consulted with Standard Insights in using international market research on brand positioning in seven Asian nations. - [The Revolution of Hong Kong’s Fintech in Banking](https://standard-insights.com/insights/fintech-in-hong-kongs-banking/): See how fintech is changing banking in Hong Kong. Learn key trends, stats, and what people want from digital banks in this quick overview. - [Entering New Markets: Seez's European Expansion](https://standard-insights.com/case-studies/testing-international-markets/): Discover how Standard Insights helped an automotive startup successfully expand its services to the right new market with market research. - [Predicting the Philippine Elections 2022](https://standard-insights.com/case-studies/predicting-the-2022-philippine-elections/): Standard Insights investigates the 2022 Philippine elections, and how it fared in comparing its election survey results to the actual results. - [Exploring the Gin Market in New Zealand](https://standard-insights.com/case-studies/exploring-the-gin-market/): Gaining valuable insights to understand consumer preferences and strengthen market positioning within New Zealand's gin industry. - [iHerb's Market Adaptation in Singapore & Malaysia](https://standard-insights.com/case-studies/iherbs-market-adaptation/): Learn how iHerb used market research to refine strategies in Singapore and Malaysia's health sector. - [Luxury Market Analysis and Persona Development for Wynn Ras Al Khaimah's New Resort](https://standard-insights.com/case-studies/luxury-persona-insights-for-wynn-ras-al-khaimahs-resort/): Discover how Wynn Ras Al Khaimah used detailed market research to develop customer personas, shaping a luxury resort in the UAE. - [How an agency used market research to clinch a deal with Netflix](https://standard-insights.com/case-studies/how-an-agency-closed-a-deal-with-netflix/): Learn how Standard Insights helped an agency to improve their pitch deck with market research and win a long-term deal with Netflix. - [Navigating Crisis: UNDP's Socio-Economic Support to Cambodia's Informal Workers](https://standard-insights.com/case-studies/undp-support-for-cambodias-informal-workers/): Discover how UNDP Accelerator Labs leveraged real-time data to support Cambodia's informal sector during the COVID-19 crisis. --- # # Detailed Content ## Pages > Create a visual brand association map instantly. Map competitors, products, attributes & concepts. Free tool for brand marketers. No signup required. - Published: 2025-05-24 - Modified: 2025-06-02 - URL: https://standard-insights.com/tools/brand-association-map-generator/ Create a visual brand association map instantly. Map competitors, products, attributes & concepts. Tools Brand Association Map Generator Create a comprehensive map of your brand's associations, including competitors, products, attributes, and related concepts — all in one clear visual. Logo Add Association Legend Competitors Products Related Concepts Brand Attributes Controls Randomize Positions Clear Map Export Export as JSON Import from JSON Add Association Label Type Competitor Product Related Concept Brand Attribute Ring Inner Ring (1) Middle Ring (2) Outer Ring (3) Delete Cancel Save Your information is completely private. We don't save or store any data you enter in this generator. If you want to save it export as JSON or take a screenshot. How to Use The Brand Association Map Generator 01. Enter Your Brand NameEnter your brand name in the top field or add your logo — this appears at the center. 02. Add AssociationsAdd competitors, products, related concepts, and brand attributes. Each category is color-coded for easy visualization. 03. OrganizePosition the associations with the highest strength or frequency closer to the center. What is a Brand Association Map? A brand association map is a visual representation of all the concepts, emotions, attributes, and entities that consumers connect with your brand. It's a strategic tool that helps businesses understand their brand's position in the market and in consumers' minds. Position the associations that are strongest or most frequently occurring in your research closer to the center, which represents your brand. Competitors Competitors are other brands or companies that offer similar products or services and vie for the same target audience. Products... --- > Calculate if brand tracking is worth your marketing budget. Our ROI calculator helps determine potential returns on brand measurement. - Published: 2025-04-24 - Modified: 2025-04-26 - URL: https://standard-insights.com/tools/brand-tracking-roi-calculator/ Calculate if brand tracking is worth your marketing budget. Our ROI calculator helps determine potential returns on brand measurement. Tools Brand Tracking ROI Calculator Calculate the return on investment for your brand tracking initiatives Input Parameters Brand Tracking Investment Cost per survey wave $ Number of survey waves per year Implementation costs $ Expected Business Impact Annual marketing budget $ Expected increase in marketing efficiency % Annual revenue $ Expected revenue increase from improved brand perception % Calculation timeframe 3 years Calculate ROI Reset to defaults Results No results calculated yet Fill in the form and click "Calculate ROI" to see results ROI Summary Excellent ROI Total Investment $36,000 Total Return $165,000 Net Benefit $129,000 ROI Percentage 358. 3% ROI Visualization Maximize Your Brand's Potential? Transform these projections into reality. Get feedback from your target audience on your brand and competition. Learn exactly where your brand stands against 5 competitors across 30+ metrics - backed by your target audience. Learn More Your information is completely private. We don't save or store any data you enter in this calculator How to Use The ROI Brand Tracking Calculator 01. Enter Your InvestmentInput your brand tracking costs, survey frequency, and implementation expenses. 02. Set Your Business MetricsEnter your marketing budget, expected efficiency gains, and revenue projections" or something similar. 03. Calculate ROISelect your timeframe and click "Calculate ROI" to see your results instantly. What is Brand Tracking? Brand tracking is a systematic approach to measuring how your brand performs in the market over time. It involves regular surveys that capture key metrics about brand awareness, perception, and customer sentiment. Other methods also... --- > Explore how Ivorian consumers experienced 2024, and their expectations for 2025 in terms of their economic and consumption perspectives. - Published: 2025-04-08 - Modified: 2025-06-15 - URL: https://standard-insights.com/consumer-report-ivory-coast-2025/ Learn how Ivorian consumers navigated economic challenges and opportunities in 2024, and explore their expectations for 2025 Consumer Report Ivory Coast 2025 Discover how Ivorian consumers navigated 2024 and their expectations for 2025 across various topics. 500 Respondents 43 questions Ivory Coast Access the Report – Free Édition Française incluse What's inside? This Ivory Coast report offers a comprehensive view of consumer sentiment and behavior, highlighting economic, social, and personal challenges. Based on a survey of 43 questions covering 8 main categories, this report will benefit decision-makers seeking to understand the Ivorian market and its consumers. Reflection on 2024The satisfactions and challenges of the previous year, both as an individual and as a nation. Expectations for 2025The financial goals, hopes about the future, and confidence in the economic outlook of Ivory Coast. Industry consumptionCurrent consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking. Purchasing plansIntent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking. Workplace SentimentFeelings about one's current job, and what is most desired. Attitudes Toward AIThe state of AI adoption in Ivory Coast and people's thoughts and feelings about its impact. Access the Report – Free How to get the most of the consumer report Cote d'Ivoire? This new edition of the Consumer Report Ivory Coast comes in a new format. Our interactive dashboard isn't just about numbers--it's about putting YOU in control. Whether you're here to explore, analyze, or strategize, we've designed every feature to make it easy, engaging. Here's what you'll love: Hover for detailsCurious about a data point? Hover over it.... --- > Clear questions ensure consistent interpretation and reliable data. Discover techniques for writing clear, jargon-free survey questions. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/clarity-trumps-all/ Back to Principles Clarity Trumps All Principle: Questions must be simple, direct, and jargon-free to ensure accurate responses. Clear questions minimize confusion and respondent burden, yielding reliable data. Complex wording overloads working memory, skewing results (Sweller et al. , 2019; Groves et al. , 2009). Examples Jargon vs. Plain Language Poor Question "How would you rate the UX affordances and information architecture of our digital platform? "Problems:Uses technical jargon unfamiliar to many usersCreates anxiety and confusion for non-expertsMay lead to skipped questions or inaccurate responses Good Questions "How easy was it to find what you were looking for on our website? "Benefits:Uses plain language accessible to all respondentsCaptures the same information in simpler termsEncourages honest, thoughtful answers Vague vs. Clear Language Vague Question "How much do you read? "Problems:Doesn’t define what "read" means (books, articles, social media? ). No time frame given (daily, monthly, yearly? ). "Much" is subjective and open to wild guesses. Good Question "In a typical month, how many hours do you spend reading books or e-books? "Benefits: Specifies "reading books or e-books" to focus the scope. Sets a clear time frame: a typical month. Uses a precise unit (hours) for consistent answers. How to Apply It Clear questions ensure consistent interpretation and reliable data. Keep Questions ShortLimit questions to under 25 words. Use Simple LanguageUse familiar words like 'help' instead of 'facilitate. ' Avoid Complicated SyntaxUse short, straightforward sentences. Use Respondents’ VocabularyUse words your audience knows; skip jargon unless it’s familiar. More Principles Start your next... --- > Each question should address only one concept. Learn to identify and fix double-barreled questions for more actionable survey insights. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/one-question-one-focus/ Back to Principles One Question, One Focus Principle: Each question should target a single idea to avoid confusing respondents and muddling responses. Questions that try to measure multiple concepts simultaneously produce confusing, unreliable data. Research shows that single-focus questions improve response validity and reduce cognitive load (Krosnick & Presser, 2010; Dillman et al. , 2014). Examples Double-barreled questions Poor Question "How satisfied are you with our customer service and return policy? "Problems:Combines two separate aspects: customer service and return policyRespondents may feel differently about each aspectResults become uninterpretable and unusable Good Questions “How satisfied are you with our customer service? ”"How satisfied are you with our return policy? "Benefits:Each question targets one specific aspectResponses provide clear, actionable insightsAnalysis can identify specific areas for improvement Compound Metrics Poor Question "Rate the quality, value, and durability of the product. "Problems:Combines three separate attributes into a single ratingImpossible to tell which aspect influenced the responseCreates confusion about which criterion to prioritize Good Questions "Rate the quality of the product. ""Rate the value for money of the product. ""Rate the durability of the product. "Benefits:Each question isolates a specific attributeResponses clearly indicate strengths and weaknessesProvides actionable data for targeted improvements How to Apply It Single-focus questions produce cleaner data and more actionable insights. Audit for Hidden ConceptsReview each question for multiple embedded ideas or concepts. Split Complex QuestionsDivide multi-faceted questions into separate, focused inquiries. Remove AssumptionsUse screening questions to verify relevance before asking for opinions. Test for ClarityAsk test respondents to explain what they... --- > Question sequence affects responses and completion rates. Discover proven strategies for ordering survey questions to minimize bias. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/order-shapes-answers/ Back to Principles Order Shapes Answers Principle: Question sequence should flow logically, starting with easy, neutral topics to build trust and momentum. The position of questions affects responses through priming, fatigue, and context effects. A thoughtful sequence improves completion rates and data quality (Tourangeau & Rasinski, 1988; Krosnick, 1991). Examples Contextual Priming Poor Sequence Asking "How important is cybersecurity? " immediately after questions about recent data breaches. Problems:Prior questions artificially elevate importance ratingsCreates recency bias that skews responsesProduces data that reflects the survey structure rather than genuine opinions Good Sequence Asking about cybersecurity importance before mentioning data breaches, or placing it in a separate section. Benefits:Captures unbiased baseline importance ratingsAllows for genuine prioritization among different concernsProduces more reliable, actionable data How to Apply It Start With Engaging QuestionsBegin with interesting but simple questions to build momentum. Group Related QuestionsOrganize questions into logical sections to maintain cognitive flow. Test Different SequencesRun A/B tests with different question orders to identify potential order effects. Address Sensitive Topics GraduallyBuild up to sensitive topics rather than introducing them abruptly. Place Demographic Questions LastSave potentially sensitive personal questions for the end to avoid early abandonment. More Principles Start your next survey today Create your free account to design surveys, collect responses, analyze data, and generate reports with ease. Create a Survey --- > Neutral wording captures authentic opinions. Learn techniques for writing unbiased survey questions that deliver honest, actionable feedback. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/neutrality-prevents-bias/ Back to Principles Neutrality Prevents Bias Principle: Wording should avoid leading or emotional cues to capture authentic, unbiased responses. Subtle language choices can significantly skew responses. Neutral phrasing helps collect data that reflects genuine attitudes rather than response to suggestion (Schuman & Presser, 1996; Tourangeau et al. , 2000). Examples Leading Questions Biased Question "Don't you agree that our excellent customer service deserves a 5-star rating? "Problems:Uses loaded language ("excellent") that suggests the desired answerCreates social pressure to conform to the implied expectationLimits the range of responses respondents feel comfortable giving Neutral Question "How would you rate our customer service? "Benefits:Allows respondents to form their own evaluationCollects genuine feedback across the full rating spectrumProduces actionable data reflecting actual customer experience Balance in Response Options Unbalanced Scale "How good was your experience? □ Good □ Very good □ Excellent □ Outstanding"Problems:Offers only positive response optionsForces respondents with negative experiences into inaccurate categoriesCreates data that falsely suggests universal satisfaction Balanced Scale "How was your experience? □ Very poor □ Poor □ Neutral □ Good □ Excellent"Benefits:Provides equal options for positive and negative feedbackAllows respondents to express authentic reactionsGenerates an accurate distribution of customer experiences How to Apply It Single-focus questions produce cleaner data and more actionable insights. Remove Evaluative LanguageEliminate descriptive terms that suggest value judgments (awesome, terrible, etc. ). Balance Response OptionsEnsure scales offer equal positive and negative options. Use Neutral IntroductionsFrame questions without indicating preferred responses. Test for Perceived NeutralityAsk diverse reviewers if questions seem to push toward specific answers.... --- > Test surveys before launch to catch problems. Learn practical methods to identify issues and improve your questionnaire before deployment. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/pretesting-ensures-quality/ Back to Principles Pretesting Ensures Quality Principle: Testing surveys with sample respondents identifies problems that creators miss and improves data quality. Even experienced researchers develop blind spots to flaws in their own surveys. Systematic pretesting reduces measurement error and improves response rates (Collins, 2003; Presser et al. , 2004). Examples No Pretest Scenario A product team launches a critical feature adoption survey without testing. After collecting data, they discover respondents misinterpreted a key question about usage frequency, making the data unusable for planning. Problems:Critical ambiguities remain undetected until after full deploymentResources wasted collecting unusable or misleading dataDecision-making delayed while new research is conductedRespondent goodwill squandered on a flawed instrument Effective Pretest Scenario Before launch, the team tests the survey with 5-8 representative users through cognitive interviews, identifying and fixing three critical issues:An ambiguous frequency scaleUnfamiliar terminologyA double-barreled questionBenefits:Issues resolved before full deploymentClean, actionable data collected on the first attemptDecisions made with confidence based on reliable insightsRespondent time respected through a refined instrument How to Apply It Single-focus questions produce cleaner data and more actionable insights. Conduct Cognitive InterviewsAsk test respondents to think aloud while answering questions to reveal misinterpretations. Run Field PretestsDeploy the survey to a small sample to analyze response patterns and identify problematic questions. Review Pretest Data QualityExamine missing data, unusual patterns, and open-text responses for signs of confusion. Revise and RetestMake substantive changes based on findings, then test again to confirm improvements. More Principles Start your next survey today Create your free account to design surveys, collect... --- > Proper context improves response quality. Discover how to write effective instructions and explanations that guide respondents to better answers. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/context-clarifies-intent/ Back to Principles Context Clarifies Intent Principle: Brief context statements help respondents understand why questions are being asked and how to frame their answers. Without context, respondents create their own mental frameworks, introducing inconsistency. Clear context improves answer consistency and quality (Schwarz, 1999; Tourangeau et al. , 2000). Examples Question Without Context "How many hours do you spend online? "Problems: Unclear what counts as "online" (work emails? streaming TV? ) No time frame specified (daily? weekly? ) Purpose unclear, leading to uncertainty about level of precision needed Respondents create different mental models, producing incomparable data Question With Context "To help us understand media habits: In a typical day, approximately how many hours do you spend actively browsing websites or using social media for personal (non-work) purposes? "Benefits: Clearly defines what activities count Specifies the time frame Explains why the information matters Creates consistent mental models across respondents Indicates level of precision expected ("approximately") How to Apply It Provide Purpose StatementsBriefly explain how the information will be used to establish relevance. Define Ambiguous TermsClarify potentially confusing concepts with simple definitions or examples. Specify Time FramesExplicitly state the period respondents should consider (today, typical week, past month). Use Section IntroductionsAdd brief transition text between topic changes to maintain cognitive flow. More Principles Start your next survey today Create your free account to design surveys, collect responses, analyze data, and generate reports with ease. Create a Survey --- > Strategic placement of personal questions improves completion rates. Learn approaches to asking sensitive questions without losing respondents. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/sensitivity-comes-last/ Back to Principles Sensitivity Comes Last Principle: Place personal, sensitive, or potentially uncomfortable questions toward the end of surveys to avoid early abandonment. Research shows that sensitive questions create psychological discomfort that can lead to survey abandonment when encountered early (Tourangeau & Yan, 2007; Krumpal, 2013). Examples Poor Question Sequence A product feedback survey begins with questions about income, age, and job title before asking about product experience. Problems:Creates immediate privacy concerns before establishing survey valueIncreases early abandonment, especially among privacy-conscious respondentsBiases sample toward those comfortable with personal disclosuresWastes opportunity to build rapport and trust first Good Question Sequence The survey begins with engaging product experience questions, builds to moderately personal usage questions, and ends with optional demographic items. Benefits:Establishes relevance and value before requesting sensitive informationBuilds psychological investment that increases completion likelihoodCreates momentum and rapport before sensitive questionsImproves representation across privacy sensitivity levelsMaintains higher completion rates with better sample representation How to Apply It Identify Sensitive QuestionsReview your survey for questions about finances, politics, health, personal habits, or identifying information. Create Psychological InvestmentPosition engaging, relevant questions early to build momentum before sensitive topics. Make Sensitive Questions OptionalAllow respondents to skip personal questions while completing the core survey. Explain Why You're AskingProvide clear reasons for sensitive questions to establish legitimacy and purpose. More Principles Start your next survey today Create your free account to design surveys, collect responses, analyze data, and generate reports with ease. Create a Survey --- > Visual design affects response accuracy and completion rates. Discover layout principles for creating user-friendly, effective surveys. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/visuals-enhance-usability/ Back to Principles Visuals Enhance Usability Principle: Clean layouts and consistent scales reduce confusion and improve the survey experience. Visual design significantly affects how respondents interpret and answer questions. Consistent, accessible visuals reduce cognitive load and measurement error (Couper et al. , 2007; Dillman, 2011). Examples Scale Consistency Poor Design A survey that alternates between different scale directions (sometimes 1=positive, sometimes 5=positive) and formats (numeric, labeled, stars) throughout the questionnaire. Problems: Creates confusion about how to interpret scales Increases response errors as respondents miss direction changes Adds cognitive load, reducing attention to question content Makes comparison between questions difficult Good Design A survey with consistent scale direction and visual presentation throughout. Benefits: Establishes a reliable mental model for respondents Reduces errors and increases data accuracy Allows respondents to focus on content rather than mechanics Enables reliable question-to-question comparisons How to Apply It Maintain Visual ConsistencyUse the same scale direction, style, and layout throughout the survey. Create Clear Visual HierarchyUse size, color, and spacing to distinguish between questions, instructions, and examples. Optimize for All DevicesEnsure the design works equally well on mobile, tablet, and desktop. Use Visual Aids JudiciouslyInclude simple graphics only when they clarify complex questions or response options. More Principles Start your next survey today Create your free account to design surveys, collect responses, analyze data, and generate reports with ease. Create a Survey --- > Concise surveys improve completion rates and data quality. Learn strategies to create focused questionnaires that respect participants' time. - Published: 2025-04-02 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/respect-respondent-time/ Back to Principles Respect the Respondent's Time Principle: Surveys should be concise and prioritize essential questions to maintain engagement and maximize completion rates. Survey fatigue significantly impacts response quality and completion rates. Research shows that abandonment increases dramatically after 7-8 minutes (Galesic & Bosnjak, 2009) and data quality deteriorates as surveys lengthen (Herzog & Bachman, 1981). Examples Poor Survey Design A 25-minute product feedback survey that asks for detailed responses about every feature, including those the respondent hasn't used. Problems: Excessive length leads to abandonment mid-survey Later questions receive rushed, low-quality responses Includes irrelevant questions that waste respondent time Damages relationship with participants and reduces future participation Good Survey Design: A 5-minute focused survey that uses logic to ask only about features the respondent has used, with an optional section for additional feedback. Benefits: High completion rate ensures representative data Consistent response quality throughout the survey Respects respondents' contributions and builds goodwill Increases willingness to participate in future research How to Apply It Start With Survey ObjectivesDefine specific research goals before writing questions to avoid scope creep. Eliminate Nice-to-Know QuestionsInclude only questions that directly support decision-making or address research goals. Use Skip LogicDynamically show questions based on previous answers to avoid irrelevant sections. Provide Progress IndicatorsShow respondents their progress to reduce uncertainty about survey length. More Principles Start your next survey today Create your free account to design surveys, collect responses, analyze data, and generate reports with ease. Create a Survey --- > Discover 9 survey design principles to create better questionnaires, improve response rates, and collect more reliable data. - Published: 2025-04-02 - Modified: 2025-04-03 - URL: https://standard-insights.com/principles-of-survey-design/ The Principles of Survey Design The principales of Survey Design are a collection of best practices that you can consider when building a survey. Clarity Trumps All Questions should be simple, direct, and free of jargon to ensure respondents understand exactly what’s being asked. One Question, One Focus Each question should target a single idea to avoid confusing respondents and muddling responses. Respect the Respondent’s Time Surveys should be concise and prioritize essential questions to maintain engagement and completion rates. Order Shapes Answers Question sequence should flow logically, starting with easy, neutral topics to build trust and momentum. Neutrality Prevents Bias Wording should avoid leading or emotional cues to capture authentic, unbiased responses. Visuals Enhance Usability Clean layouts and consistent scales reduce confusion and improve the survey experience. Pretesting Ensures Quality Testing surveys with a sample group catches errors and ambiguities before launch. Context Clarifies Intent Provide brief, relevant background so respondents know why a question matters. Sensitivity Comes Last Place personal or intrusive questions at the end to avoid early dropouts. Start your next survey today Create your free account to design surveys, collect responses, analyze data, and generate reports with ease. Create a Survey --- > Get all the essential features to easily conduct, analyze and report your consumer research with our affordable plans. - Published: 2025-03-05 - Modified: 2025-06-10 - URL: https://standard-insights.com/pricing/ Research with fewer tools and lower fees Get all the essential features to easily conduct, analyze and report your consumer research. Start Your 7-Day Free Trial Starter Free Easily create surveys, purchase respondents, and build reports. Sign-up free What you can do: Import your survey data Create and share your surveys Create, publish, and share reports Recruit respondents from 150+ countries Access our library of industry reports Build your survey with AI Enjoy unlimited workspace Collaborate with up to 10 team members Pro $79/month Import your existing data and enhance your analytical and reporting capabilities. Try it free for 7-days Everything in Free, plus: Import your interview Filter and segment data Generate analysis with AI Generate project personas with AI Customize your reports Protect your reports with a form, pop-up, or password Enterprise Contact sales Remove all limitations and make the platform entirely your own. Talk to Sales Everything in Pro, plus: Unlimited access to all features White label platform Dedicated CS Manager What can you do with Standard Insights? Build complex surveys easily in minutes 18+ questions types AI builder & templates Display logic & branching Collaborative builder Multilingual & Autotranslate Recruit respondents in 150+ countries Starting $3/respondents Live dynamic pricing IR live estimation Demographics interests targeting Import and automatically visualize your survey data and interviews Compatible with SurveyMonkey, Alchemer, Qualtrics and more Auto-transctipt generation Build and share stunning interactive reports Customize your report Add or generate analysis Filter, segment respondents Create custom audience Share and gate your report... --- > The Easiest Way to Visualize Survey Data. Convert your XLS survey data into stunning reports in seconds. Start for free now! - Published: 2025-03-04 - Modified: 2025-05-28 - URL: https://standard-insights.com/data-visualization/ Visualize XLS survey data into reports instantly. Start free! Turn Survey Data into Stunning Reports Instantly. Upload your XLS file, visualize data, generate analysis, and share reports—all in a few clicks. Visualize My Data Compatible with your favorite survey builders How it works Upload XLS FileLog in or create your free Standard Insights account, then upload your survey data with ease to get started Confirm MappingDouble-check that our system has accurately detected and matched all your question types and adapt if necessary. Analyze, Customize and ShareYour report is ready and visualized. You can now add analyses, customize the style, share it, and more. Turn your surveys results in visual data in minutes Quickly transform your XLS surveys into interactive visual data. Just upload your file and enjoy real-time visualization. Reduce your analysis time by 95% Use our various tools to split, filter, and segment your data from any angle. Go further by letting our AI generate analysis for each question or for the entire report for you. Customize every aspect of your report Our reports are like LEGO blocks, allowing you to combine and customize them your way. Create sections, add interviews, and choose from a variety of colors and chart types to match your brand's style. Share and export in the format of your choice Control who sees your report by sharing through secure links, gating access with forms or passwords, and exporting in your preferred format. Does it really need to be this difficult? The old way When data visualization and reporting used to be a headache,... --- > Discover how Vietnamese consumers experienced 2024 and their expectations for 2025 in terms of their economic and consumption perspectives. - Published: 2025-03-01 - Modified: 2025-06-12 - URL: https://standard-insights.com/consumer-report-vietnam-2025/ - Tags: Vietnam Discover how Vietnam's consumers navigated 2024 and their expectations for 2025 across key topics. Consumer Report Vietnam 2025 Discover how Vietnamese consumers navigated 2024 and their 2025 expectations on various topics. 500 Respondents 31 questions Vietnam What's inside? This Vietnam report offers a comprehensive view of consumer sentiment and behavior, highlighting economic, social, and personal challenges. Based on a survey of 31 questions covering 6 main categories, this report will benefit decision-makers seeking to understand the Vietnamese market and its consumers. Reflection on 2024The satisfactions and challenges of the previous year, both as an individual and as a nation. Expectations for 2025The financial goals, hopes about the future, and confidence in the economic outlook of Vietnam. Industry consumptionCurrent consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking. Purchasing plansIntent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking. Workplace SentimentFeelings about one's current job, and what is most desired. Attitudes Toward AIThe state of AI adoption in Vietnam and people's thoughts and feelings about its impact. Access the Report – Free How to get the most of the consumer report Vietnam? This new edition of the Consumer Report Vietnam comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you're here to explore, analyze, or strategize, we’ve designed every feature to make it easy, engaging. Here’s what you’ll love: Hover for detailsCurious about a data point? Hover over it. See the story behind the number in an instant. Filter and customizeSlice and dice the data... --- > Explore how Filipino consumers experienced 2024 and their expectations for 2025 regarding their economic and consumption perspectives. - Published: 2025-03-01 - Modified: 2025-06-15 - URL: https://standard-insights.com/consumer-report-philippines-2025/ - Tags: Philippines Discover how Filipinos consumers navigated 2024 and their 2025 expectations on various topics. Consumer Report Philippines 2025 Discover how Filipino consumers navigated 2024 and their expectations for 2025 across various topics. 681 Respondents 31 questions Philippines Access the Report – Free What's inside? This Philippines report offers a comprehensive view of consumer sentiment and behavior, highlighting economic, social, and personal challenges. Based on a survey of 31 questions covering six main categories, this report will benefit decision-makers seeking to understand the Philippine market and its consumers. Reflection on 2024The satisfactions and challenges of the previous year, both as an individual and as a nation. Expectations for 2025The financial goals, hopes for the future, and confidence in the economic outlook. Industry consumptionCurrent consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking. Purchasing plansIntent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking. Workplace SentimentFeelings about one's current job, and what is most desired. Attitudes Toward AIThe state of AI adoption in the Philippines and people's thoughts and feelings about its impact. Access the Report – Free How to get the most of the consumer report Philippines? This new edition of the Consumer Report Philippines comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you're here to explore, analyze, or strategize, we’ve designed every feature to make it easy, and engaging. Here’s what you’ll love: Hover for detailsCurious about a data point? Hover over it. See the story behind the number in an instant. Filter... --- > Explore how Saudi Arabia's residents viewed 2024 and their hopes for 2025's economy and consumption. - Published: 2025-03-01 - Modified: 2025-06-12 - URL: https://standard-insights.com/consumer-report-saudi-arabia-2025/ - Tags: Saudi Arabia Discover how Saudi Arabia's residents navigated 2024 and their expectations for 2025 across key topics. Consumer Report Saudi Arabia 2025 Explore how Saudi Arabia's residents navigated 2024 and their 2025 expectations. 500 Respondents 31 questions Saudi Arabia – Desktop only What's inside? This Saudi Arabia report provides insights into consumer sentiment and behavior, addressing economic, social, and personal challenges. Based on a survey of 31 questions across 6 key categories, it aids decision-makers in understanding the Saudi market and its diverse residents. Reflection on 2024The satisfactions and challenges of the previous year, both as an individual and as a nation. Expectations for 2025The financial goals, hopes about the future, and confidence in the economic outlook of KSA. Industry consumptionCurrent consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking. Purchasing plansIntent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking. Workplace SentimentFeelings about one's current job, and what is most desired. Attitudes Toward AIThe state of AI adoption in Saudi Arabia and people's thoughts and feelings about its impact. Access the Report – Free How to get the most of the consumer report Saudi Arabia? This new edition of the Consumer Report KSA comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you're here to explore, analyze, or strategize, we’ve designed every feature to make it easy, engaging. Here’s what you’ll love: Hover for detailsCurious about a data point? Hover over it. See the story behind the number in an instant. Filter and customizeSlice and dice... --- > Discover how Brazilian consumers experienced 2024 and their expectations for 2025 in terms of their economic and consumption perspectives. - Published: 2025-02-28 - Modified: 2025-06-12 - URL: https://standard-insights.com/consumer-report-brazil-2025/ Discover how Brazil's consumers navigated 2024 and their expectations for 2025 across key topics. Consumer Report Brazil 2025 Discover how Brazilian consumers navigated 2024 and their 2025 expectations on various topics. 504 Respondents 41 questions Brazil What's inside? This Brazil report offers a comprehensive view of consumer sentiment and behavior, highlighting economic, social, and personal challenges. Based on a survey of 41 questions covering 8 main categories, this report will benefit decision-makers seeking to understand the Brazilian market and its consumers. Reflection on 2024The satisfactions and challenges of the previous year, both as an individual and as a nation. Expectations for 2025The financial goals, hopes about the future, and confidence in the economic outlook of Brazil. Industry consumptionCurrent consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking. Purchasing plansIntent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking. Workplace SentimentFeelings about one's current job, and what is most desired. Attitudes Toward AIThe state of AI adoption in Brazil and people's thoughts and feelings about its impact. Access the Report – Free How to get the most of the consumer report Brazil? This new edition of the Consumer Report Brazil comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you're here to explore, analyze, or strategize, we’ve designed every feature to make it easy, engaging. Here’s what you’ll love: Hover for detailsCurious about a data point? Hover over it. See the story behind the number in an instant. Filter and customizeSlice and dice the data... --- > Discover how Myanmar consumers experienced 2024 and their expectations for 2025 regarding their economic and consumption perspectives. - Published: 2025-02-27 - Modified: 2025-06-12 - URL: https://standard-insights.com/consumer-report-myanmar-2025/ - Tags: Myanmar Discover how Myanmar consumers navigated 2024 and their 2025 expectations on various topics. Consumer Report Myanmar 2025 Discover how Burmese consumers navigated 2024 and what their expectations are for 2025 on various topics. 501 Respondents 31 questions Myanmar Access the Report – Free What's inside? This Myanmar report provides a comprehensive view of consumer sentiment and behavior, highlighting economic, social, and personal challenges. Based on a survey of 30 questions covering six main categories, this report will benefit decision-makers seeking to understand the Burmese market and its consumers. Reflection on 2024The satisfactions and challenges of the previous year, both as an individual and as a nation. Expectations for 2025The financial goals, hopes about the future, and confidence in the economic outlook of Myanmar. Industry consumptionCurrent consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking. Purchasing plansIntent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking. Workplace SentimentFeelings about one's current job, and what is most desired. Attitudes Toward AIThe state of AI adoption in Myanmar and people's thoughts and feelings about its impact. Access the Report – Free How to get the most of the consumer report Myanmar? This new edition of the Consumer Report Myanmar comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you're here to explore, analyze, or strategize, we’ve designed every feature to make it easy, engaging. Here’s what you’ll love: Hover for detailsCurious about a data point? Hover over it. See the story behind the number in an... --- > Discover how Indonesian consumers experienced 2024, and their expectations for 2025 in terms of their economic and consumption perspectives. - Published: 2025-02-24 - Modified: 2025-06-12 - URL: https://standard-insights.com/consumer-report-indonesia-2025/ - Tags: Indonesia Discover how Indonesian consumers navigated 2024 and their 2025 expectations on various topics. Consumer Report Indonesia 2025 Discover how Indonesian consumers navigated 2024 and their 2025 expectations on various topics. 635 Respondents 30 questions Indonesia Access the Report – Free What's inside? This Indonesia report offers a comprehensive view of consumer sentiment and behavior, highlighting economic, social, and personal challenges. Based on a survey of 30 questions covering 6 main categories, this report will benefit decision-makers seeking to understand the Indonesian market and its consumers. Reflection on 2024The satisfactions and challenges of the previous year, both as an individual and as a nation. Expectations for 2025The financial goals, hopes about the future, and confidence in the economic outlook of Indonesia. Industry consumptionCurrent consumption and ownership in various industries such as consumer goods, travel, housing, automotive, and banking. Purchasing plansIntent to purchase in various industries such as consumer goods, travel, housing, automotive, and banking. Workplace SentimentFeelings about one's current job, and what is most desired. Attitudes Toward AIThe state of AI adoption in Indonesia and people's thoughts and feelings about its impact. Access the Report – Free How to get the most of the consumer report Indonesia? This new edition of the Consumer Report Indonesia comes in a new format. Our interactive dashboard isn’t just about numbers—it’s about putting YOU in control. Whether you're here to explore, analyze, or strategize, we’ve designed every feature to make it easy, engaging. Here’s what you’ll love: Hover for detailsCurious about a data point? Hover over it. See the story behind the number in an instant. Filter and... --- > Easily calculate and analyze your survey response rates with our free online Response Rate Calculator. - Published: 2025-02-06 - Modified: 2025-03-07 - URL: https://standard-insights.com/tools/response-rate-calculator/ Quickly determine your response rate with our calculator! Simply input your total responses and reach out to see how effectively you're engaging your audience. Tools Response Rate Calculator Measure your survey response rate instantly with our free Response Rate Calculator What’s your Response Rate? Enter the number of surveys sent and responses received below: Response Rate Calculator Number of Surveys Sent Number of Responses Received 0% What is Response Rate? The Response Rate measures the percentage of people who completed your survey out of the total number of surveys sent. It’s a key metric for understanding engagement and the effectiveness of your survey distribution. Why Measuring Response Rate Is Important A high response rate isn’t just a number—it’s a sign of effective communication and strong customer engagement. Here’s why it matters:Improves Data Quality: Higher response rates mean more reliable and representative data. Identifies Engagement Gaps: Low response rates highlight areas where your survey approach may need improvement. Saves Time and Resources: Understanding response rates helps optimize survey distribution to reduce wasted effort. Example: A company that increased its response rate from 10% to 25% saw a significant improvement in the accuracy of its customer insights. What is a good survey response rate? As a general guideline, response rates typically range from 20% to 30%, with 50% or higher considered excellent. However, there’s no one-size-fits-all answer, as good survey response rates depend on various factors. You can see our estimated survey response rate examples by industry below. Survey Response Rate Benchmarks by IndustryIndustryAverage Response RateGood Response RateExcellent Response RateEcommerce & Retail10-15%20%+30%+Technology15-20%25%+35%+Healthcare10-15%20%+30%+Financial Services15-20%25%+35%+Education20-25%30%+40%+Nonprofits15-20%25%+35%+Hospitality & Tourism10-15%20%+30%+B2B (Business-to-Business)20-25%30%+40%+Consumer Goods10-15%20%+30%+Telecommunications10-15%20%+30%+ Why do survey response rates vary so much? This... --- > Measure customer experience with our free CES Calculator. Calculate, analyze, and interpret Customer Effort Score results to improve satisfaction. - Published: 2025-02-04 - Modified: 2025-04-09 - URL: https://standard-insights.com/tools/ces-calculator/ Measure customer experience with our free CES Calculator. Calculate, analyze, and interpret Customer Effort Score results to improve satisfaction. Tools CES Calculator Measure customer effort instantly with our free CES Calculator What’s your Customer Effort Score (CES)? Enter the number of respondents in the fields below: Choose Scale: 1-5 1-7 1-10 0-10 Your CES Score is 0% Prefer another method? - Try our NPS Calculator or CSAT Calculator What is CES? The Customer Effort Score (CES) measures how much effort customers feel they need to put into interacting with your product, service, or support. It’s based on a single question: “How easy was it to resolve your issue/use our service? ” High Effort Customers (Score 1–2) Customers who found the process difficult At risk of churn and negative feedback Likely to share their frustration with others Neutral Customers (Score 3) Customers who found the process neither easy nor difficult Opportunity to improve their experience Potential to increase loyalty with effort reduction Low Effort Customers (Score 4–5) Customers who had a seamless experience Likely to remain loyal and recommend your brand Drive repeat business and positive word-of-mouth What Does Your CES Score Mean? Your CES score ranges from 1 to 100 and provides insights into how easy or difficult customers find your process. 50 Moderate A CES of 50 indicates moderate effort is required by customers. Why Measuring CES Is Important A low CES score isn’t just a number—it’s a key driver of customer loyalty and business success. Here’s why: Reduces ChurnCustomers who find your process easy are more likely to stay loyal. Improves EfficiencyIdentifying high-effort areas helps streamline processes.... --- > Easily calculate and interpret your Customer Satisfaction Score (CSAT) with our free online CSAT Calculator. - Published: 2025-02-04 - Modified: 2025-03-06 - URL: https://standard-insights.com/tools/csat-calculator/ Instantly calculate your Customer Satisfaction Score (CSAT) based on satisfied, neutral, and dissatisfied responses. Tools CSAT Calculator Measure customer satisfaction instantly with our free CSAT Calculator What’s your Customer Satisfaction Score (CSAT)? Enter the number of respondents in the fields below: Choose Scale: 1-5 1-7 1-10 0-10 Your CSAT Score is 0% Prefer another method? - Try our NPS Calculator What is CSAT? The Customer Satisfaction Score (CSAT) measures how satisfied customers are with your product, service, or interaction. It’s based on a single question:“How satisfied are you with ? ” Dissatisfied Customers (Score 1–2) Unsatisfied clients needing attention At risk of switching to competitors May share negative feedback online Neutral Customers (Score 3) Neither satisfied nor dissatisfied Vulnerable to competitive offerings Represent untapped growth potential Satisfied Customers (Score 4–5) Your most loyal and happy customers Likely to recommend your brand Drive repeat business What Does Your CSAT Score Mean? Your CSAT score ranges from 0 to 100 and provides insights into customer loyalty. 50 Neutral A CSAT score of 50 is moderate. Customers are neither strongly satisfied nor strongly dissatisfied. Industry BenchmarksIndustryGood CSATExcellent CSATTop Brands (CSAT)Ecommerce & Retail75-84%85%+Costco (85), Amazon (73)Automotive75-84%85%+Tesla (90), Toyota (84)Technology75-84%85%+Apple (82), Microsoft (80)Healthcare70-77%78%+Johnson & Johnson (80), Pfizer (78)Financial Services75-84%85%+American Express (85), Visa (82)Consumer Goods75-84%85%+Nike (82), P&G (80)Telecommunications75-81%82%+T-Mobile (82), Verizon (78)Entertainment75-79%80%+Disney (80), Netflix (78)Food & Beverage74-79%80%+Coca-Cola (80), Starbucks (77) Why Measuring CSAT Is Important A high CSAT score isn’t just a number—it’s a key driver of business success. Here’s why:Boosts Customer RetentionSatisfied customers are more likely to stay loyal, reducing churn and increasing lifetime value. Identifies Pain PointsCSAT helps pinpoint... --- > Calculate your Net Promoter Score instantly with our free NPS calculator. Measure customer loyalty, interpret results, and boost satisfaction. - Published: 2025-02-03 - Modified: 2025-04-09 - URL: https://standard-insights.com/tools/net-promoter-score-calculator/ Calculate your Net Promoter Score instantly with our free NPS calculator. Measure customer loyalty, interpret results, and boost satisfaction. Tools Net Promoter Score® Calculator Try our free NPS score calculator to understand how happy your customers are with your product or service. What’s your Net Promoter Score® (NPS)? Enter the number of respondents in the fields below: Detractors 0 1 2 3 4 5 6 Passives 7 8 Promoters 9 10 Your NPS score is 0 0 Promoters 0% 0 Passives 0% 0 Detractors 0% Prefer another method? - Try our CSAT CalculatorNet Promoter Score and NPS are registered trademarks of Bain & Company, Inc. , Fred Reichheld and Satmetrix Systems, Inc What Is a Net Promoter Score (NPS)? A Net Promoter Score (NPS) is a customer loyalty metric that measures how likely your customers are to recommend your product or service to others. It’s based on a single question: "On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague? " Detractors (Score 0–6) Unsatisfied customers needing attention At risk of switching to competitors May share negative experiences online Passives (Score 7–8) Satisfied but not enthusiastic customers Vulnerable to competitive offerings Represent untapped growth potential Promoters (Score 9–10) Your brand champions and advocates Actively recommend your business Drive 80% of referrals/positive reviews What Does Your NPS Score Mean? Your NPS score ranges from -100 to +100 and provides insights into customer loyalty. Here’s what it means: -100 to -50 -49 to -1 0 to 30 31 to 50 51 to 70 71 to 80 81 to 100 Hover over or... --- > Explore free marketing research tools and calculators designed to help you analyze data and uncover insights with confidence. - Published: 2025-01-03 - Modified: 2025-06-15 - URL: https://standard-insights.com/tools/ Tools & Research Calculators Smart, easy-to-use calculators and tools to help marketers turn research into clear, actionable insights. --- > Get clarity from your data with our Confidence Interval Calculator. Perfect for students, researchers, and statisticians. - Published: 2025-01-03 - Modified: 2025-03-06 - URL: https://standard-insights.com/tools/confidence-interval-calculator/ Use our Confidence Interval Calculator for quick, reliable estimates from your sample data. Ideal for data-driven decisions in research and analysis. Tools Confidence Interval Calculator Easily calculate the confidence interval for a population mean with our user-friendly Confidence Interval Calculator. Sample Mean (x̄) Sample Standard Deviation (s) Sample Size (n) Confidence Level 80%85%90%95%99% Reset Calculate How to Use Our Confidence Interval Calculator 01. Enter Your Data Input your sample mean, sample standard deviation, and sample size. 02. Choose Your Confidence Level Select your desired confidence level (e. g. , 95%) from the dropdown menu. 03. Calculate Click the "Calculate" button to get your results instantly. What is a Confidence Interval? A confidence interval is a statistical range, estimated from observed data, that is likely to cover an unknown population parameter. In simpler terms, it's an educated guess about the possible range of an unknown average or proportion. Here are the key components you need to calculate a confidence interval: Sample Mean (x̄): This is the average of your sample data. For instance, if you're looking at the ages of a group of people, you would add all the ages together and divide by the total number of people to get the sample mean. Sample Standard Deviation (s): This is a measure of the amount of variation in your sample. It tells you how spread out the numbers in your data are. The higher the standard deviation, the greater the spread; and the smaller the standard deviation, the closer your numbers are to the mean. Sample Size (n): This is the total number of observations in your sample. For example, if you're... --- > Analyze categorical data with our free Chi-Square Calculator. Uncover statistical relationships in survey results for research and analysis. - Published: 2025-01-02 - Modified: 2025-04-09 - URL: https://standard-insights.com/tools/chi-square-calculator/ Analyze categorical data quickly with our Chi-Square Calculator. Get fast results and insights into variable relationships with ease. Tools Chi-square calculator Simplify your statistical analysis with our advanced Chi-square Calculator and test independence of categorical variables. Chi-square (χ²) Calculator Significance Level α 0. 10 0. 05 0. 01 + Add Group – Remove Group Reset Calculate How to Use the Chi-Square Calculator? 01. Enter Your DataInput group names and their corresponding values as comma-separated numbers (e. g. , 32, 30). 02. Select a Significance Level (α)Choose your desired significance level (e. g. , 0. 05) from the dropdown menu. 03. Run the AnalysisClick the "Calculate" button to instantly view the Chi-square value, P-value, and a detailed summary table of the results. What is the Chi-Square Test? The Chi-square test is a statistical method used to test the independence between two categorical variables. It helps to determine if observed differences between categories are due to random chance or represent a significant association. The Chi-square test is widely used in research fields like marketing, psychology, sociology, and others. For instance, you might use a Chi-square test to examine if there is a significant difference in the proportion of men and women preferring a certain product. This calculator focuses on the Chi-Square Test of Independence for comprehensibility and user-friendliness. Understanding Chi-Square Test Results Our Chi-Square Calculator makes the following computations:Calculates Expected Frequencies: It computes the expected frequency for each category based on the assumption of independence. Computes the Chi-Square Value: The Chi-Square value is calculated as the sum of squared differences between observed and expected frequencies, divided by the expected frequency,... --- > Perform ANOVA analysis quickly and accurately with our free online ANOVA Calculator. Easy-to-use tool for statisticians, students, and researchers. - Published: 2025-01-02 - Modified: 2025-03-06 - URL: https://standard-insights.com/tools/anova-calculator/ Quickly determine if there are any statistically significant differences between the means of three or more independent groups. Our ANOVA Calculator simplifies complex analyses, making it easier to interpret your data for research and decision-making. Tools Anova Calculator Simplify your statistical analysis with our advanced One-way ANOVA Calculator and calculate the differences between two means. Choose ANOVA Type One-Way ANOVA Two-Way ANOVA + Add group − Remove group Two-Way ANOVA Data Entry Number of Levels in Factor A Number of Levels in Factor B Replicates per Cell Update the levels or replicates and click "Generate Table" below: Generate Table Significance Level α 0. 1 0. 05 0. 01 Reset Calculate How to use ANOVA calculator? 01. Enter Your DataInput group names and their corresponding values as comma-separated numbers (e. g. , 5, 1, 11, 2, 8). 02. Select a Significance Level (α)Choose your desired significance level (e. g. , 0. 05) from the dropdown menu. 03. Run the AnalysisClick the "Calculate" button to instantly view the F-statistic, P-value, and a detailed summary table of the results. What is ANOVA? ANOVA (Analysis of Variance) is a statistical method used to compare the means of two or more groups to determine if there are significant differences between them. It helps answer the question: “Are the observed differences between group means due to random chance or a real effect? ”ANOVA is widely used in fields like psychology, biology, business, and more, where comparing group performance or outcomes is essential. For example, you might use ANOVA to compare the test scores of students from different schools or the effectiveness of various marketing strategies. Examples of when to use ANOVA:Comparing the effectiveness of different treatments or interventions. Testing the performance... --- > Get a walkthrough of our market research solutions and discover how they can benefit your business. Request a demo now and receive a free account. - Published: 2024-11-11 - Modified: 2025-06-10 - URL: https://standard-insights.com/book-a-demo/ Build a Winning Brand with Consumer Insights Get a hands-on demo of Standard Insights. Discover how you can easily gather real consumer opinions—on your brand, your messaging, or any question you need answered. Everything in One Place Go from survey creation to dashboard in minutes, all in one beautiful, easy-to-use platform. Use research built for marketers Choose ready-made scenarios for Brand Tracking, U&A, or Concept Testing—or launch any survey you want. Reach Real Customers, Anywhere Target high-quality audiences in 150+ countries with clear, upfront pricing—only pay for what you need. See how quickly you can get answers to your marketing questions—book your spot now and get a free account after your demo! Get a personalized demo See Standard Insights in action. After this form, you'll pick a time that works for you. By clicking ’’Book a demo’’, I acknowledge I have read and agreed to Standard Insights's Terms and Privacy Notice. --- > Transform raw survey data into visual insights. Create charts, generate AI analysis, and build shareable reports. - Published: 2024-10-04 - Modified: 2025-03-11 - URL: https://standard-insights.com/data-analysis/ Accelerate Your Survey Analysis by 95% Cut down the long and tedious steps of survey data visualization and analysis with our platform. Create an Account Used by analysts at McKinsey and undergraduate students. Traditional tools make analyzing survey data slow and frustrating—forcing you to juggle spreadsheets, dashboards, and complex software. Our platform simplifies everything, transforming your data into visual, interactive insights that make it easy to explore and uncover actionable findings. Visualize your data Compile all your research into one report, where it’s automatically visualized and analyzed—ready to explore, share, and act on. Turn Your Surveys into Charts AutomaticallyImport your survey data or collect it from our audience, and instantly generate advanced, interactive charts. Upload Your Interviews and Get Them TranscribedUpload interviews to get transcripts and videos integrated into a clean, easy-to-analyze layout. Add Other Media TypesGo beyond the basics by adding secondary data, generating personas, or defining strategic steps—all within the same report. Analyze your data Use our sets of tools to explore your research results and build your strategy. Filter & Split AnswersNarrow down your results by filtering or splitting data by demographics like age, gender, location, or survey responses. Save Audiences & Custom ViewsCreate and save segments as audiences or custom views, making it easy for you and your team to revisit them anytime. Compare Your AudiencesCompare data effortlessly—whether it’s between saved audiences, time periods, or different countries. Customize your data Bring clarity to your reports with custom analysis and adapt them to your style and needs.... --- > Create professional surveys and connect with respondents instantly. Use AI tools to simplify survey creation, targeting, and data collection. - Published: 2024-10-04 - Modified: 2025-03-11 - URL: https://standard-insights.com/survey/ Design engaging surveys with our survey builder and connect with targeted respondents worldwide. Better Surveys, Honest Responses, Flexible Costs. We're breathing new life into surveys with direct respondent sourcing, AI-driven quality, and flexible pricing. Create a Survey Make consumer surveys the easiest part of your job. Survey research can be challenging with multi-vendor touchpoints, low-quality respondents, speed, and cost. The struggle doesn't end there, as complex survey tools can make the experience even more difficult. We’re transforming the survey experience with our essential tools and targeted audience access. Our platform simplifies survey creation and data collection—everything you need for effective consumer research. Build Surveys Like a Market Research Pro Surveys should be simple, but often they aren’t. That’s why we developed our intuitive survey tool to help you create engaging surveys effortlessly. Now, it’s accessible to everyone—experience the same ease we do! Create a Survey 14 Question TypesAll the essential question types you need to conduct your research. Logic & BranchingCreate dynamic surveys that adapt to previous answers. AI AssistantLet AI suggest and build your survey questions and answers. Survey Map ViewSee your survey as a flow with its branches and connections. Multiple languagesCreate surveys in multiple languages with easy auto-translation. Purchase Respondents or Recruit Your Own Choose from a variety of predefined characteristics or enter your specific criteria to receive an instant estimation. Connect with the right respondents effortlessly! Gather Respondents Global AccessibilityChoose your audience from over 150 countries, with more than 160 customizable selection options available. Multi-Source SamplingWe select the most suitable data sources tailored to your project, ensuring you reach... --- > Create visually compelling market research reports that people actually read. Unify survey data, interviews, and more in an all-in-one platform. - Published: 2024-10-04 - Modified: 2025-05-04 - URL: https://standard-insights.com/report/ Improve how you demonstrate reports. Standard Insights makes your market research look good and intuitive for everyone. Market Research Reports that aren't boring to read. Painful to make. Hard to understand. Static and unengaging. Easily create market research reports that people read, understand, and want to share. Survey Interview Persona Testimonials Strategy Create a report No credit card required There is a new way to create market research reports Research reporting often feels like a time-consuming chore, preventing you from uncovering the story within your data. Reporting should be an exciting conclusion to your research, a moment to engage your team in planning future actions. We developed our platform's reports because we couldn't afford to lose time and efficiency with outdated methods. With a focus on flexibility, our reports visualize your data, making it interactive for analysis and customizable to any brand. Transform your data into engaging narratives with ease and efficiency. Unify Your Research Data in a Single Report Easily create engaging market research reports that include various sources. Survey Interview Persona Testimonial Strategy Visualize your research data Data visualization doesn’t need to be hard. Upload your XLS file and instantly transform your survey data into a visualized report. Automatic detection of your question type Compatible with your favorite survey builder Personalize your report Every brand has standards, and your reports should reflect that. Our platform visualizes your research data while allowing you to infuse your brand style and voice. Flexible structure designed for research Edit chart types, colors, and sections Add your analysis and comments Share with your team, or publish online Gone are the days of endless revisions; let your team access,... --- > Download our Consumer Report Thailand 2024, featuring insights from Thai respondents on their sentiments, habits, trends, and more. - Published: 2024-05-17 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-report-thailand-2024/ - Tags: Thailand Explore the findings of our survey, which gathered responses from over 700 Thai about their sentiments, habits, trends, and more. Free Report The Consumer Report Thailand 2024 Explore the findings of our extensive survey, which interviewed individuals in Thailand, covering a broad spectrum of subjects and industries. Download the Report What's inside? This report offers valuable insights into the behaviors and preferences of Thai consumers, providing a nuanced perspective on the local market. General Attitudes and Beliefs 2024 Budgets and Priorities Health & Leisure Future of Work Media & Info Sources Download the report Why read the Thai Consumer Report 2024? In 2024, Standard Insights conducted a research survey with over 700 Thai consumers. The study explores how Thai consumers think and feel about their economic perspectives, environmental awareness, personal ambitions, and more. We believe this report will assist businesses in understanding the current sentiments of Thai consumers and the market. The insights provided aim to enable strategic decisions that align with consumer motivations. About Standard Insights Setting the New Standard in Consumer Insights We are reinventing traditional market research practices to make your brand the first choice for consumers. Our platform and market research services are designed to help you understand consumer sentiments and desires, enabling you to discover new opportunities and optimize your strategy in Thailand and around the world. Download The Report This report includes the Thai population's perspectives on over 25 questions. Fill out the form to access the PDF version of the report. Gain insights into the lifestyle preferences and consumption habits of individuals living in Thailand. Uncover unique insights and opportunities in a variety... --- > Download our Consumer Report Myanmar 2024, featuring insights from over 550 respondents on their sentiments, habits, trends, and more. - Published: 2024-05-07 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-report-myanmar-2024/ - Tags: Myanmar Explore the findings of our survey, which gathered responses from Myanmar about their sentiments, habits, trends, and more. Free Report The Consumer Report Myanmar 2024 Explore the findings of our extensive survey, which interviewed individuals in Myanmar, covering a broad spectrum of subjects and industries. Download the Report Now Available: Consumer Report 2025! What's inside? This report offers valuable insights into the behaviors and preferences of Burmese consumers, providing a nuanced perspective on the local market. General Attitudes and Beliefs 2024 Budgets and Priorities Health & Leisure Future of Work Media & Info Sources Download the report Why read the Myanmar Consumer Report 2024? In 2024, Standard Insights conducted a research survey with over 550 Burmese. The study explores how Burmese consumers think and feel about their economic perspectives, environmental awareness, personal ambitions, and more. We believe this report will assist businesses in understanding the current sentiments of Burmese consumers and the market. The insights provided aim to enable strategic decisions that align with consumer motivations. About Standard Insights Setting the New Standard in Consumer Insights We are reinventing traditional market research practices to make your brand the first choice for consumers. Our platform and market research services are designed to help you understand consumer sentiments and desires, enabling you to discover new opportunities and optimize your strategy in Myanmar and around the world. Download The Report This report includes the Burmese population's perspectives on over 25 questions. Fill out the form to access the PDF version of the report. Gain insights into the lifestyle preferences and consumption habits of individuals living in Myanmar. Uncover unique insights and... --- > Download our 2024 Consumer Report for Malaysia, featuring insights from the local population on their sentiments, habits, trends, and more. - Published: 2024-04-23 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-report-malaysia-2024/ - Tags: Malaysia Download our 2024 Consumer Report for Malaysia and explore survey findings on Malaysians' sentiments, habits, trends, and more. Free Report The Consumer Report Malaysia 2024 Download our 2024 Consumer Report for Malaysia and explore survey findings on Malaysians' sentiments, habits, trends, and more. Download the Report What's inside? This report offers valuable insights into the behaviors and preferences of Malaysian consumers, providing a nuanced perspective on the local market. General Attitudes and Beliefs 2024 Budgets and Priorities Health & Leisure Future of Work Media & Info Sources Download the report Why read the Malaysia Consumer Report 2024? In 2024, Standard Insights conducted a research survey on the Malaysian local population. The study explores how Malaysian consumers think and feel about their economic perspectives, environmental awareness, personal ambitions, and more. We believe this report will assist businesses in understanding the current sentiments of Malaysian consumers and the market. The insights provided aim to enable strategic decisions that align with consumer motivations. About Standard Insights Setting the New Standard in Consumer Insights We are reinventing traditional market research practices to make your brand the first choice for consumers. Our platform and market research services are designed to help you understand consumer sentiments and desires, enabling you to discover new opportunities and optimize your strategy in Malaysia and around the world. Download The Report This report includes the Indonesian population's perspectives on over 25 questions. Fill out the form to access the PDF version of the report. Gain insights into the lifestyle preferences and consumption habits of individuals living in Malaysia. Uncover unique insights and opportunities in a variety of major... --- > Download our Consumer Report Indonesia 2024, featuring insights from over 1,300 respondents on their sentiments, habits, trends, and more. - Published: 2024-04-15 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-report-indonesia-2024/ - Tags: Indonesia Explore the findings of our survey, which gathered responses from over 1,300 Indonesians about their sentiments, habits, trends, and more. Free Report The Consumer Report Indonesia 2024 Explore the findings of our extensive survey, which interviewed over 1,300 individuals in Indonesia, covering a broad spectrum of subjects and industries. Download the Report Now Available: Consumer Report 2025! What's inside? This report offers valuable insights into the behaviors and preferences of Indonesian consumers, providing a nuanced perspective on the local market. General Attitudes and Beliefs 2024 Budgets and Priorities Health & Leisure Future of Work Media & Info Sources Download the report Why read the Indonesia Consumer Report 2024? In 2024, Standard Insights conducted a research survey with over 1,300 Indonesians. The study explores how Indonesian consumers think and feel about their economic perspectives, environmental awareness, personal ambitions, and more. We believe this report will assist businesses in understanding the current sentiments of Indonesian consumers and the market. The insights provided aim to enable strategic decisions that align with consumer motivations. Download The Report This report includes the Indonesian population's perspectives on over 25 questions. Fill out the form to access the PDF version of the report. Gain insights into the lifestyle preferences and consumption habits of individuals living in Indonesia. Uncover unique insights and opportunities in a variety of major subjects. Obtain crucial information from our comprehensive analysis. Now Available: Consumer Report Indonesia 2025 --- > Download our Consumer Report Philippines 2024, featuring insights from over 1,000 respondents on their sentiments, habits, trends, and more. - Published: 2024-03-27 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-report-philippines-2024/ - Tags: Philippines Explore the findings of our survey, which interviewed over 1,100 Filipinos about their sentiments, habits, trends, and more. Free Report The Consumer Report Philippines 2024 Explore the findings of our extensive survey, which interviewed 1,172 individuals in the Philippines, covering a broad spectrum of subjects and industries. Download the Report Now Available: Consumer Report 2025! What's inside? This report provides valuable insights into the behaviors and preferences of Filipino consumers, offering a nuanced perspective on the local market. General Attitudes and Beliefs 2024 Budgets and Priorities Health & Leisure Future of Work Media & Info Sources Download the report Why read the Philippines Consumer Report 2024? In 2024, Standard Insights conducted a research survey with over 1,100 Filipinos. The study looks into how Filipino consumers think and feel about their economic perspectives, environmental awareness, personal ambitions and more. We believe this report will assist businesses in understanding the current sentiments of Filipino consumers and the market. The insights provided aim to enable strategic decisions that align with consumer motivations. About Standard Insights Setting the New Standard in Consumer Insights We are reinventing traditional market research practices to make your brand the first choice for consumers. Our platform and market research services are designed to help you understand consumer sentiments and desires, enabling you to discover new opportunities and optimize your strategy in the Philippines and around the world. Download The Report Gain insights into the lifestyle preferences and consumption habits of individuals living in the Philippines. Uncover valuable insights and opportunities in a variety of major subjects. Obtain crucial information from our comprehensive analysis. The business scene in... --- > Download our report on the automobile industry and electric vehicles in the Philippines, featuring insights from the opinions of 1,860 Filipinos. - Published: 2024-02-20 - Modified: 2025-06-15 - URL: https://standard-insights.com/electric-vehicles-in-the-philippines-pdf/ - Tags: Automotive, Philippines Download our report on the automobile industry and electric vehicles in the Philippines, featuring insights from the opinions and preferences 1,860 Filipinos. Free Report Electric Vehicles in the Philippines Discover the findings from our survey of 1,860 participants in the Philippines, shedding light on the opinions and viewpoints of Filipinos towards the electric vehicle (EV) sector within the country. Download the Report https://youtu. be/u84Uzu_avqg Report Highlights Do you want to add this report to your favorites for later? Our 2-minute video contains all the data you need to know about the perspectives and preferences of electronic vehicles in the Philippines. Explore EV Trends in the Philippines As electric vehicles gain momentum, it's fascinating to track the evolving trends within the Filipino community. To understand the EV landscape further, Standard Insights carried out a research survey through an online study on the automotive and electric vehicle industry in the Philippines in January 2024. The goals were to understand people's current views and understanding of electric vehicles (EVs), categorize the audience by their experiences and attitudes toward EVs, and identify potential market opportunities and obstacles to EV adoption in the Philippines. What's inside? The report offers valuable insights into the awareness and perspectives of electric vehicles in the Philippines. These insights are gleaned from the input of local Filipinos who shared their experiences and opinions in our survey. Demographics and Vehicle Preferences Brand Awareness and Consideration Perceptions in EV Ownership Purchase Considerations Motivations and Influences Download the report About the Methodology Our report on the automotive and electric vehicle industry in the Philippines presents the findings of a survey conducted in the Philippines in... --- > Download our report on teleconsultation and TeleHealth in the Philippines, featuring insights from the opinions and preferences 2555 Filipinos. - Published: 2024-01-17 - Modified: 2025-06-19 - URL: https://standard-insights.com/telehealth-in-the-philippines/ - Tags: Philippines Download our report on teleconsultation and TeleHealth in the Philippines, featuring insights from the opinions and preferences 2555 Filipinos. Free Report Telehealth in the Philippines Discover what 2,555 Filipinos have to say about their experiences, challenges, and satisfaction with telehealth services in 2024. Download the Report https://youtu. be/0SQTwVD8JEg Short on Time? Watch Our 2-Minute Video Summary Get all the essential findings about Filipino telehealth adoption, usage patterns, and satisfaction rates in our concise video overview. Telehealth in the Philippines: Key Market Insights 2024 The COVID-19 pandemic significantly accelerated telehealth adoption across the Philippines, with usage increasing by 300% since 2020. As of 2025, internet penetration has reached 83. 8% of the population, enabling telehealth services to become a crucial component of the Filipino healthcare system. In January 2024, we surveyed 2,555 Filipinos to understand:How patients are using telehealth services across urban and rural areasWhich specialties are seeing the highest virtual consultation ratesWhat barriers prevent wider telehealth adoptionHow satisfaction levels compare to traditional healthcare visitsThis comprehensive report provides healthcare providers, insurers, and policymakers with actionable data on Filipino telehealth usage patterns and preferences. What's inside? Our comprehensive analysis reveals how Filipinos across different demographics are adopting, using, and evaluating telehealth services in 2024. Demographics Overview Teleconsultation Engagement Opinions on Personal Health Data Sharing Perception and Usage Patterns Motivations and Satisfaction Challenges in Teleconsultation Download the report About the Methodology Our report on TeleHealth in the Philippines presents the findings of a survey conducted in the Philippines in January 2024, which gathered the opinions of 2,555 participants aged 18+ years. We collected the data ourselves through our customized methodology, sourcing participants... --- > Download our report on the automobile industry and electric vehicles in Indonesia, featuring insights from the opinions of 481 Indonesians. - Published: 2024-01-17 - Modified: 2025-06-15 - URL: https://standard-insights.com/electric-vehicles-in-indonesia/ - Tags: Automotive, Indonesia Download our report on the automobile industry and electric vehicles in Indonesia, featuring insights from the opinions and preferences 481 Indonesians. Free Report Electric Vehicles in Indonesia Discover insights from our survey of 580 respondents in Indonesia, revealing Indonesian car owners' opinions and perspectives on the electric vehicle (EV) industry in the country. Download the Report https://youtu. be/Y93BnbdFsRE Report Highlights Do you want to add this report to your favorites for later? Our 2-minute video contains all the data you need to know about the perspectives and preferences of electronic vehicles in Indonesia. Discover EV Trends in Indonesia The adoption of electric vehicles is gaining traction, and it's interesting to observe how trends in this sector are evolving among the Indonesian population. To understand the EV landscape further, Standard Insights carried out a research survey through an online study on the automotive and electric vehicle industry in Indonesia in November 2023. The goals were to understand people's current views and understanding of electric vehicles (EVs), categorize the audience by their experiences and attitudes toward EVs, and identify potential market opportunities and obstacles to EV adoption in Indonesia. What's inside? This report provides valuable insights into the awareness, usage, and perceptions surrounding electric vehicles in Indonesia, derived from the input of local Indonesian car owners who shared their experiences and opinions in our survey. Demographics and Vehicle Preferences Brand Awareness and Consideration Perceptions of Electric Vehicle Brands Perceptions in EV Ownership Purchase Considerations Motivations and Influences Download the report About the Methodology Our report on the automotive and electric vehicle industry in Indonesia presents the findings of a survey conducted in Indonesia... --- > Download our report on skincare and cosmetics in Japan, featuring insights from the opinions and preferences 497 Japanese consumers. - Published: 2024-01-08 - Modified: 2025-06-15 - URL: https://standard-insights.com/skincare-and-cosmetics-in-japan/ - Tags: Cosmetics, Japan Download our report on skincare and cosmetics in Japan, featuring insights from the opinions and preferences 497 Japanese consumers. Free Report Skincare and Cosmetics in Japan Discover insights from our survey of 497 Japanese consumers revealing purchasing behaviors, product preferences, and emerging trends in Japan's premium beauty market. Download the Report https://youtu. be/k8SmzzX3mQ8 Short on Time? Watch Our 2-Minute Video Summary Do you want to add this report to your favorites for later? Our 2-minute video contains all the data you need to know about the usage and preferences of skincare and cosmetics in Japan. Unveiling Skincare and Cosmetics Trends in Japan In Japan, the beauty scene combines tradition and modern elements effortlessly. Skincare and cosmetics hold a significant place in the culture, and it's fascinating to see how trends in these areas are changing among the Japanese populace. To explore the landscape further, Standard Insights conducted an online survey on skincare and cosmetics in Japan in September 2023. The objective was to understand the habits and preferences of Japanese individuals when it comes to skincare and cosmetics products. This report presents insights into the awareness, usage, and perceptions surrounding skincare and cosmetics products in Japan. What's inside? Explore valuable insights in our report on Skincare and Cosmetics in Japan, derived from the input of local Japanese consumers who shared their experiences and opinions in our survey. Purchasing Frequency Preferred Outlets for Purchases Motivations for Purchases Product Preferences Importance of Sustainability Researching New Products And many more Download the report About the Methodology Our report on Skincare and Cosmetics in Japan presents the findings of a survey conducted in... --- > Download our Consumer Report Thailand 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Thai market. - Published: 2024-01-04 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-report-thailand-2023/ - Tags: Thailand Download our Consumer Report Thailand 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Thai market. Free Report The Consumer Report Thailand 2023 Explore the findings of our extensive survey, which interviewed 1,032 individuals in Thailand, covering a broad spectrum of subjects and industries. Download the Report The Voice of Consumers in Thailand Beyond the pandemic, Thailand is embracing a transformed landscape characterized by shifting market dynamics and consumer preferences. For businesses, keeping up with these changes has been a real challenge. In this case, accurate market data has never been more crucial for decision-makers, playing a key role in informing their strategies. Our Consumer Report Thailand 2023 offers a snapshot of the evolving sentiments and preferences of Thai consumers. It's a handy guide for local and foreign businesses, offering valuable insights to help them make better decisions and capitalize on emerging opportunities. What's inside? Explore valuable insights in our Consumer Report Thailand 2023, derived from the input of local residents who shared their experiences and opinions in our survey. Society Environment & Sustainability eCommerce Tourism & Travel Health & Wellness Beauty & Care Video Games & eSports Mobile Network Electronics Devices & Products Automotive & Transportation Retail Banking Pet Care Beverage Consumption Download the report About the Methodology The Consumer Report Thailand 2023 presents the findings of a survey conducted in Thailand in January 2023, which gathered the opinions of 1,032 participants aged 18 years. We employed a robust online survey methodology that did not rely on respondent panels or monetary incentives, ensuring that the data collected was of high quality. About Standard Insights We... --- > Download our guide on "Myanmar Seasonal Marketing" to explore the country's vibrant culture and guide your business efforts and goals. - Published: 2023-12-19 - Modified: 2025-06-15 - URL: https://standard-insights.com/pdf-myanmar-seasonal-marketing-calendar/ - Tags: Myanmar, Social Media Explore Myanmar's vibrant culture with our downloadable guide on seasonal marketing and celebrations. Harness the insights from this guide to fuel innovative business strategies. Download now! Free Guide Myanmar Seasonal Marketing Calendar Discover insights from over 600 Burmese individuals on the main celebrations in Myanmar. Unlock these insights to inform and guide your business strategies effectively. Download the Guide Explore Myanmar's Unique Culture Myanmar's distinctive customs and celebrations offer unique insights into the local culture, presenting both challenges and opportunities for businesses. Decision-makers ought to recognize the importance of understanding these cultural nuances to develop informed strategies that align with the market and respect local traditions. Our aim with this guide is to provide an authentic portrayal of the sentiments and viewpoints of the Burmese people regarding these celebrations. By doing so, we hope to empower both local and foreign businesses to better cater to the needs and preferences of their consumers in Myanmar. What's inside? Tap into an authentic view of Myanmar, its customs, and celebrations through valuable insights directly obtained from local Burmese respondents. This guide aims to serve as a window into the Burmese way of life and their culturally rich heritage, so that businesses can leverage this understanding to establish meaningful connections with the local market. This guide will cover Burmese locals' opinions on the following celebrations: New Year's Day Independence Day Christmas Day Union Day National Day Full Moon Day of Thadingyut (Lighting Festival) May Day (Labor Day) Thingyan Water Festival (Burmese New Year) Peasants' Day Full Moon Day of Waso Full Moon Day of Tazaungmone Full Moon Day of Tabaung Armed Forces Day/Resistance Day Eid al-Adh Martyrs' Day Deepavali Download... --- > Download our Consumer Report Hong Kong 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Hong Kong market. - Published: 2023-07-20 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-reports-hong-kong-2023/ - Tags: Hong Kong Download our Consumer Report Hong Kong 2023, featuring insights from 1,000 respondents, covering diverse subjects in the Hong Kong market. Free Report The Consumer Report Hong Kong 2023 Explore the findings of our extensive survey, which interviewed 1,000 individuals in Hong Kong, covering a broad spectrum of subjects and industries. Download the Report The Voice of Hong Kongers As Hong Kong emerges from the pandemic, many organizations are grappling with the challenge of tracking shifting consumer preferences and market dynamics. Decision-makers are acutely aware of the importance of obtaining accurate market data to inform their strategies and capitalize on emerging opportunities. We hope that with our Consumer Report Hong Kong 2023, we can offer an accurate reflection of the sentiments and preferences of people in Hong Kong, enabling local and foreign businesses to serve their consumers better. What's inside? Discover a wealth of valuable insights in our Consumer Report Hong Kong 2023, gleaned from the valuable input of local residents who shared their unique experiences and opinions through our survey. In addition to the primary data, the PDF report also provides secondary information that contextualizes the findings and provides a deeper understanding of the various topics covered. Society eCommerce Travel & Tourism Health & Wellness Beauty & Care eSports Retail Banking Download the report About the Methodology The Consumer Report Hong Kong 2023 presents the findings of a survey conducted in Hong Kong in May 2023, which gathered the opinions of 1,000 participants aged 18 years and above and earning more than HKD 50,000 per month. We employed a robust online survey methodology that did not rely on respondent panels... --- > Download our Consumer Report Cambodia 2023, featuring insights from 1,000+ respondents, covering diverse subjects in the Cambodian market. - Published: 2023-07-19 - Modified: 2025-06-19 - URL: https://standard-insights.com/consumer-report-cambodia-2023/ - Tags: Cambodia Download our Consumer Report Cambodia 2023, featuring insights from 1,000+ respondents, covering diverse subjects in the Cambodian market. Free Report The Consumer Report Cambodia 2023 Explore the findings of our extensive survey, which interviewed more than 1,000 individuals in Cambodia, covering a broad spectrum of subjects and industries. Download the Report The Voice of Cambodians With the gradual winding down of the pandemic and limited reliable information available in Cambodia, many organizations face challenges tracking shifts in consumer preferences and market dynamics. As the world enters a post-pandemic era and an impending recession, decision-makers seek reliable market data to inform their strategies and capitalize on emerging opportunities. We hope that with our Consumer Report Cambodia 2023, we can offer an accurate reflection of the sentiments and preferences of people in Cambodia, enabling local and foreign businesses to serve their consumers better. In partership with:Confluences specializes in providing solutions and support to companies seeking to break into or expand within the Cambodian and Southeast Asian markets. What's inside? The Consumer Report Cambodia 2023 offers valuable insights from local residents and industry experts who have provided their unique experiences and opinions on our survey results. In addition to the primary data, the PDF report also provides secondary information that contextualizes the findings and provides a deeper understanding of the various topics covered. Social eCommerce Travel & Tourism Health & Wellness Beauty and Care eSports Mobile Network Automotive Retail Banking Food & Beverages Download the report About the Methodology The Consumer Report Cambodia 2023 presents the findings of a survey conducted in Cambodia in January 2023, which gathered the opinions of... --- > Download our Consumer Report Saudi Arabia 2023, featuring insights from 1,000+ respondents, covering diverse subjects in the Saudi market. - Published: 2023-06-06 - Modified: 2025-03-22 - URL: https://standard-insights.com/consumer-report-saudi-arabia-2023/ - Tags: Saudi Arabia Download our Consumer Report Saudi Arabia 2023, featuring insights from 1,000+ respondents, covering diverse subjects in the Saudi market. Free Report The Consumer Report Saudi Arabia 2023 Explore the findings of our extensive survey, which interviewed more than 1,000 individuals in Saudi Arabia, covering a broad spectrum of subjects and industries. Download the Report Now Available: Consumer Report 2025 The Voice of Saudis With the gradual winding down of the pandemic, and with limited reliable information available in Saudi Arabia, many organizations face challenges tracking shifts in consumer preferences and market dynamics. As the world enters a post-pandemic era and an impending recession, decision-makers seek reliable market data to inform their strategies and capitalize on emerging opportunities. We hope with our Consumer Report Saudi Arabia 2023, we can offer an accurate reflection of the sentiments and preferences of people in Saudi Arabia, enabling local and foreign businesses to serve their consumers better. What's inside? The Consumer Report Saudi Arabia 2023 provides valuable insights into the Saudi Arabian consumer market, offering a wealth of information on local habits, preferences, and opinions. The PDF report also includes an analysis and contextualization of its findings, providing readers with a deeper understanding of the various topics covered. Social eCommerce Travel Health & Wellness Beauty and Care eSports Mobile Network Automotive Retail Banking Beverages Download the report About the Methodology The Consumer Report Saudi Arabia 2023 presents the findings of a survey conducted in Saudi Arabia in January 2023 that gathered the opinions of over 1,000 participants aged 18 years and older. We employed a robust online survey methodology that did not rely on... --- > Calculate the right survey sample size with Cochran or Slovin’s formula. Free, instant, for researchers and marketers. No signup needed. - Published: 2022-10-06 - Modified: 2025-06-08 - URL: https://standard-insights.com/tools/sample-size-calculator/ Quickly calculate the ideal sample size for your study based on confidence level, margin of error, and population size. Tools Sample Size Calculator Try our free online sample size calculator to determine the ideal survey sample size for your project. Input your values below for instant results. Calculate Your Ideal Sample Size Population Size The entire pool of people from which a sample is drawn. Margin Of Error (in %) The range (measured as a percentage) in which your population's responses may deviate from your sample's. Confidence Level The probability that your sample accurately represents the opinions of your population. The industry standard is 95%. 80% 85% 90% 95% 99% Sample Size 0 Ready to launch your survey? Create a free account How does the sample size calculator work? The sample size calculator uses Cochran's formula to determine how many people you need to survey to get accurate results. Follow the steps below. 1. Population SizeInput the total count of your target group. For large groups, rough estimates are sufficient. 2. Margin of Error Choose your acceptable level of uncertainty, typically 1-10%. Lower percentages yield more precise results. 3. Confidence LevelPick your desired certainty for results. Usually, researchers use 95%. For preliminary studies, use 90%, or 99% for utmost precision. Unsure about your Margin of Error? Use the MOE calculator What is a sample size? The Sample size is the number of people you need to survey to accurately represent a larger group. When conducting market research or gathering survey responses, you don't need to survey the entire population—just enough to obtain statistically significant results. For research to be... --- > Use our simple margin of error calculator to evaluate how accurate your survey findings are and how confident you can be in the results. - Published: 2022-10-06 - Modified: 2025-04-24 - URL: https://standard-insights.com/tools/margin-of-error-calculator/ Easily determine the margin of error for your survey results using sample size, population, and confidence level. Margin of Error Calculator Determine the precision of your survey findings with this margin of error calculator. Enter key survey values below, and we will compute the margin of error. Calculate Your Margin of Error Population Size The entire pool of people from which a sample is drawn. Sample Size The number of people who complete your survey. Confidence Level The probability that your sample accurately represents the opinions of your population. The industry standard is 95%. 80% 85% 90% 95% 99% Margin Of Error 0 Shoot for a 2-7% Margin of Error.  The lower, the better. What is a margin of error? The margin of error (MOE)—also called the confidence interval—determines how confident you can be in your survey results in demonstrating the perspectives of the entire population. Note that the act of surveying entails an in-between balance of using a smaller group (your survey respondents) to represent a much larger one (the target market or total population). Looking for respondents? Launch surveys, recruit targeted respondents, and visualize your data with ease. Start your research How to interpret your margin of error? The margin of error is a range of values below and above the actual results of a survey. For instance, a 70% “yes” response with a margin of error of 5% means that 65% and 75% of the general population think the answer is “yes. ”The more responses you get (or the larger your random sample), the smaller your margin of error will be, and the more... --- > Get access to exclusive insights on the Filipino people's perception, preferences, and experience with mobile phone networks in the country. - Published: 2022-09-07 - Modified: 2025-06-15 - URL: https://standard-insights.com/mobile-network-the-philippines-2022/ - Tags: Philippines, Telecommunications 2022 The Philippines' Mobile Network Discover the results of our survey of over 1,500 Filipinos on their attitudes and preferences about mobile phone networks in the Philippines. Download The PDF Report The Report In Numbers This report contains information on the User Activity & Competition Overview, Mobile Subscription Plans & Preferences, Customer Opinion & Perception, and Customer Satisfaction & Experience. It also includes data on the Mobile Network Operators Awards 2022. 1,587Respondents 30+Questions answered 3Regions surveyed 2022February What's inside? The purpose of this report is to provide primary insights into the habits and preferences of mobile network users in the Philippines. It also seeks to find out about their perception of the mobile network landscape in the country. This industry report is divided into four parts: 1. Key ResultsDisplays general findings about the industry from a macro perspective2. Market CompetitionAnalyzes findings about market players in the industry from the perspective of subscribers in the market3. AnalysisConsolidates key statistics about the market and the players, as well as key insights about future trajectories in the market. 4. About UsIntroduces the company and the approaches that we have used for this industry report. About The Data In January 2022, we surveyed thousands of Filipinos to get 1,587 qualified respondents that have at least 1 active mobile subscription plan with Smart, TNT, Globe, DITO, SUN Cellular, and/or TM. To get the most reliable information, we use social media to recruit our respondents and have them go through several layers of quality checks. For... --- > Gain valuable consumer insights to make the right strategic and marketing decisions. Get in touch with the Standard Insights team today! - Published: 2022-02-09 - Modified: 2024-04-16 - URL: https://standard-insights.com/get-started/book-a-call/ Back to get started Connect with an expert Connect with one of our experts to see how we can work together. For more assistance, reach out to us directly at: marketing@standard-insights. com Trusted by Industry Leaders "We have been consistently satisfied with the quality of the information and support provided by Standard Insights. The reports helped us gain confirm our hypothesis and provide light on very specific details of our strategies. "Santiago Otaola Arca, Insights & Strategy Lead, Pepsico --- > Determine what product is right for you and your business. Request a quote now, and let Standard Insights guide you on the next steps. - Published: 2022-01-25 - Modified: 2024-04-16 - URL: https://standard-insights.com/get-started/get-a-quote/ Back to get started Get a quote Submit your project details in the form, and we'll follow up with a quote that is customized to your needs. For more assistance, reach out to us directly at: marketing@standard-insights. com Trusted by Industry Leaders "We were impressed by how Standard Insights revealed the heart of our brand through the eyes of our customers. "Don Orense, Head, Digital and Social Channel Strategy, Globe Telecom "We have been consistently satisfied with the quality of the information and support provided by Standard Insights. The reports helped us gain confirm our hypothesis and provide light on very specific details of our strategies. "Santiago Otaola Arca, Insights & Strategy Lead, Pepsico --- --- ## Posts > Learn how Chewy builds emotional connection and lasting loyalty—plus 7 proven steps to apply to your own B2C brand strategy. - Published: 2025-06-19 - Modified: 2025-06-19 - URL: https://standard-insights.com/blog/brand-loyalty-chewy/ - Categories: Blog - Tags: Brand Tracking For many, brand loyalty just means repeat customers. But it’s more than that. Because loyalty can often feel like an abstract concept, let’s break down one of the most successful modern brand loyalty strategies: Chewy. Chewy is a giant in US pet products, advice, and services, loved by millions—and it’s no accident. People love the brand, keep coming back, and many have become ambassadors. So, how did they do it? In this article, we’ll look at Chewy’s approach to brand loyalty, step by step—so you can use these lessons to build unbeatable loyalty for your own brand. But first: what is brand loyalty, and why is it more than repeat business? Loyalty is when a customer feels a clear emotional preference for your brand. Think of it like the difference between a friend and a best friend. In a previous article, we outlined the five characteristics of true brand loyalty and the seven steps to build it (quite a comprehensive checklist, right? ). For reminder, The five main characteristics: Emotional connection Resistance to competition Positive word of mouth Repeat purchase Tolerance for price changes If any of these are missing, you don’t truly have brand loyalty. Now, let’s see how Chewy built its own brand loyalty, step by step. Chewy Case Study: How to Build Brand Loyalty in 7 Steps 1. Clear, Memorable Brand Identity Chewy gets brand identity right. Animals are emotional, sure—but building a real brand around them takes more than just cute puppies and kittens. Chewy has... --- > Learn what brand loyalty is, how to build it, and how to measure success—with real-world examples. - Published: 2025-06-16 - Modified: 2025-06-19 - URL: https://standard-insights.com/blog/brand-loyalty/ - Categories: Blog - Tags: Brand Tracking How far would you go for a brand? Apple fans camp outside stores for new releases. IKEA enthusiasts have sleepovers in-store. Some people tattoo Harley-Davidson, Heinz, or even more recently, SEMrush logos on themselves. But what about your customers? Many believe loyalty is just about satisfaction—but it’s much more. Loyalty is built on emotional bonds. Think of making a new acquaintance versus building a lifelong friendship. Loyalty is the “best friend” stage of customer relationships—it takes time, care, and more than just pleasant encounters. So, what does true brand loyalty look like? How do you create it, measure it, and—if you’re doing it right—become the “best friend” your customers never want to lose? Here’s how to build it, measure it, and get inspired by brands who’ve nailed it. What Is Brand Loyalty? Brand loyalty is when your customers choose you again and again—even if your competitors are cheaper, closer, or shouting louder. It’s not about a lack of choices. It’s about a real, emotional preference. Loyalty goes way beyond habit or convenience. It’s when customers miss your brand or feel a genuine sense of loss if you were suddenly gone. These are the people who not only come back—they promote you to others, defend you in group chats, and refuse to jump ship, even when tempted. So, how do you spark that kind of connection? Let’s break down the core characteristics that define true brand loyalty: The 5 Characteristics of Brand Loyalty 1. Emotional Connection Loyalty starts—and sticks—with emotion. Without... --- > Discover four essential brand tracking methods. Find the right approach for your brand—whatever your size or stage. - Published: 2025-06-08 - Modified: 2025-06-17 - URL: https://standard-insights.com/blog/brand-tracking-methods/ - Categories: Blog - Tags: Brand Tracking Tracking your brand isn’t just about numbers—it’s about understanding how people experience, discuss, and feel about your business. With countless data sources and tools available, where do you begin? This article introduces simple brand tracking methods to help you organize your efforts and recommends practical solutions to fit any brand’s needs. Why Should You Track Your Brand, Anyway? Here’s a secret: Success is a cycle—Prepare, Track, Adapt. Repeat. Athletes log their training and tweak routines for peak performance. Traders analyze every move to improve their strategy. The best students study, test, and adjust until they nail it. Most people track something—sleep, steps, expenses, you name it. You could hit the gym or invest without tracking anything. That’s fine. But tracking is what separates those who just show up from those who get repeatable, consistent results. Yet, when it comes to branding, most companies are still guessing. If you’re serious about your brand, you need to track it. Even the best marketers rely on data to see what’s working (and what isn’t). Tracking might not be glamorous, but it’s what moves you from random wins to real, repeatable growth. When you know how your brand is perceived, talked about, and experienced, you can: Catch reputation risks before they turn into PR fires Double down on what’s working Prove the ROI of your marketing Uncover new growth opportunities Turn customer feedback into five-star experiences Stay two steps ahead of competitors, always And no—you don’t need an army of analysts or a massive... --- > Learn how to visualize survey data in 3 easy steps. Discover the best free survey data visualization tools and create interactive reports in minutes. - Published: 2025-06-06 - Modified: 2025-06-16 - URL: https://standard-insights.com/blog/survey-data-visualization/ - Categories: Blog - Tags: Data Visualization Have you just collected survey data, but now find yourself dreading hours spent in spreadsheets, struggling to analyze and visualize your results? Maybe your survey platform’s built-in charts just aren’t flexible or powerful enough for your reporting needs. No worries—we’ve got your back! In just five minutes, you’ll learn how to turn your survey data into interactive charts and reports that are fully customizable, shareable, and—best of all—free to get started. We’ll show you the fastest method (with Standard Insights), plus a quick overview of the best data visualization alternatives like Excel, Tableau, and more, so you can pick what fits your workflow. What Do You Need? Before you begin, here’s what you need to visualize your survey data: Your survey data file (. XLS, . XLSX, or . CSV format) Five minutes of your time A free Standard Insights account (or another data visualization tool—see more options below) This guide focuses on creating interactive survey reports using Standard Insights. If you prefer other solutions—such as SPSS, Google Looker Studio, Power BI, or Tableau—note that while these are powerful, they aren’t specifically designed for survey data and consumer research like our platform. You’ll find a comparison of data visualization solutions below. Step 1: Upload Your Data Log in to your Standard Insights account. Select your survey source from our list of 15+ supported platforms. If your platform isn’t listed, simply choose “My Project” and upload your . XLS, . XLSX, or . CSV file—just make sure your columns have clear... --- > Discover how Hoist brand association sets it apart in the competitive hydration market. See real examples and key lessons for marketers. - Published: 2025-06-05 - Modified: 2025-06-13 - URL: https://standard-insights.com/blog/hoist-brand-association/ - Categories: Blog - Tags: Brand Tracking Discover how Hoist brand association sets it apart in the competitive hydration market. See real examples and key lessons for marketers. Picture this: You're at the gym, exhausted after a workout, standing in front of the cooler. Fifteen different hydration drinks with flashy colors stare back at you, each promising optimal performance, superior electrolytes, or game-changing formulas. Blue, Red, Orange, Yellow. They all look... the same. Which one do you choose? The Overwhelming Hydration Landscape Search "electrolyte drinks" on Walmart. com and you'll find over 1,000 products. The category has exploded beyond traditional bottles into powders, tablets, ice pops, gummies, and concentrates. Every possible flavor combination exists—from classic lemon-lime to exotic dragon fruit. In this $40+ billion market, brands are already maximizing every traditional lever: Fighting for eye-level shelf placement Perfecting packaging design Expanding SKUs across formats Optimizing flavor profiles But when everyone's playing the same game, how do you actually stand out? The answer lies in a marketing principle that goes beyond product features: brand association. If you’re unfamiliar with the term, here’s a complete guide on what brand association is and how to build one. Case Study: How Hoist Weaponizes Brand Association While competitors battle over shelf space and flavors, Hoist chose a different battlefield: military association. But this isn't a casual partnership mention—it's a complete brand transformation. Even more striking when you know the brand originally started as a hangover cure. Every Touchpoint Reinforces the Association "Military-grade drink" is boldly featured on bottles and packaging. Some bottles feature camouflage patterns and patriotic flags, while military symbols are omnipresent in their branding and communication. But it's not only visual—their... --- > Learn what brand association is, why it matters, and how to build strong associations that drive loyalty and sales—with real examples. - Published: 2025-06-02 - Modified: 2025-06-18 - URL: https://standard-insights.com/blog/brand-association-in-marketing/ - Categories: Blog - Tags: Brand Tracking People don’t just buy products; they buy meaning, trust, and identity. See how strong brand associations set winning brands apart. How do you get customers to pick your $300 cooler when there’s a $40 one right next to it on the shelf? And how do you ensure those customers return—and recommend your brand to their friends? It all comes down to one thing. Science calls it the psychology of connection. In marketing, we call it brand association. Statistics back this up: 94% of consumers say they recommend brands they feel emotionally connected to. People don’t just buy features–they buy feelings, stories, and symbols. These create emotional shortcuts that make it easy for their brains to say, “Yes, this is the one,” even when the competition looks the same on paper. That’s brand association in action. It’s the silent advantage behind why someone chooses your brand over the next. But what exactly is brand association in marketing—and how can you use it to grow your business? Want the big picture at a glance? Here’s a visual breakdown of brand association—what it is, how it works, and why it matters for your brand: What Is Brand Association? Whenever someone thinks of your brand, their brain instantly pulls up a mix of thoughts, feelings, and memories. Brand association is the collection of mental shortcuts people use to define what your brand means, what you stand for, and how you fit into their lives. These associations help customers make faster, easier decisions—often without even realizing it. Red Bull: Energy drink, wings, extreme sports Lego: Bricks, creativity, fun Crocs: Ugly... but comfy. (Sorry, not sorry. ) Yeti: Outdoors,... --- > Discover Brazil's most beloved celebrations, from Carnival to Christmas, based on a survey of over 500 Brazilians. - Published: 2025-03-12 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/best-celebrations-in-brazil/ - Categories: Insights - Tags: Brazil Discover Brazil's most beloved celebrations, from Carnival to Christmas, based on a survey of over 500 Brazilians. Brazil's celebrations are renowned worldwide, but what do Brazilians themselves think about their festivals and traditions? In January 2025, we conducted a consumer survey across Brazil, asking a simple yet revealing question: "What is your favorite Brazilian celebration, and why? " With 504 respondents sharing their preferences and personal stories, this article uncovers which celebrations matter most to Brazilians and why they hold such special significance. If you’re a data enthusiast, you can explore the survey results and six other topics in our consumer report Brazil 2025. What Makes Brazilian Holidays Special With over 200 million inhabitants spread across its vast landscape, Brazil represents remarkable demographic diversity. Living in bustling cities, quiet towns, and throughout the Amazon rainforest. Their celebrations reflect this diversity. As we will see religion shapes many traditions. About 80% of Brazilians are Christian—half Catholic, a third Protestant. But Brazilian holidays go deeper than faith alone. The country thrives on cultural mixity. Indigenous traditions blend with African rhythms and European customs. This creates something uniquely Brazilian. You see it everywhere—from Carnival's dazzling parades to the countryside charm of Festa Junina. Family remains at the heart of it all. Brazilians celebrate together. They share meals, stories, and dances. Whether in crowded street parties or intimate gatherings, these celebrations strengthen bonds that cross generations. Here are the celebrations Brazilians love most: Top 7 Holidays and Celebrations Loved by Brazilians 1. Christmas (Natal) Brazil’s most beloved celebration brings together faith and family. Date: December 25 - National public holiday Christmas... --- > Explore how Southeast Asia's workforce views AI and automation's impact on jobs and industry trends. - Published: 2024-06-04 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/workplace-automation-southeast-asia/ - Categories: Insights - Tags: AI, Cambodia, Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Thailand Our 2024 survey reveals how AI influences attitudes in Asia, highlighting concerns about job security alongside optimism for efficiency. Recently, AI has dominated tech conversations, but what about the everyday people? Are they using it, and what do they think about its impact on their careers? In 2024, we conducted consumer surveys in various Asian countries, focusing on people's attitudes towards AI. The surveys were conducted in Thailand, Hong Kong, Myanmar, Cambodia, the Philippines, Indonesia, and Malaysia seeking insights into three pivotal questions: What are your views on automation and AI in the workplace? Are you currently using AI to support work or study-related tasks? How do you perceive the future of your current job in the era of automation and AI? In this article, we examine the survey findings, highlighting public opinions on artificial intelligence (AI) and automation in the workplace. Views on Automation and AI in the Workplace The survey results highlight that job security is the principal concern among respondents when considering the impact of AI, with 35. 3% expressing apprehension about their future employment opportunities. This concern was notably pronounced in the Philippines (43. 8%) and Cambodia (40. 6%). Despite these worries, the second most prevalent opinion was optimistic about the potential benefits of AI; approximately 17. 5% of respondents believed that AI could enhance work efficiency. This viewpoint was consistent across all surveyed countries. However, significant differences emerged in other areas. For instance, respondents in Thailand, Hong Kong, and Myanmar generally viewed AI as an opportunity for professional growth. In contrast, participants from other countries expressed anxiety about the potential obsolescence of their skills,... --- > Discover survey findings on the future of work in Malaysia, highlighting the impact of technology on job security and work-life balance. - Published: 2024-04-22 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/the-future-of-work-in-malaysia/ - Categories: Insights - Tags: AI, Malaysia The New Malaysian Workplace: Where AI Meets Work-Life Balance. Our survey of 500 professionals uncovers how the 9-to-5 is transforming. Ready for change? The work landscape in Malaysia is evolving, driven by technological advancements, shifting workplace cultures, changing demographics, and economic strategies. These shifts are further amplified by the impact of AI, the recent pandemic, and the evolving expectations of the workforce. Is the rise of AI a threat to your job or a gateway to better work-life balance? We conducted a survey in March 2024, including over 500 respondents, to better understand the Malaysian workplace. The survey aimed to learn more about the Malaysian population's preferences, talent expectations, and perceptions regarding job security, work-life balance, the impact of artificial intelligence and automation, and preferred working arrangements. Key Takeaways Emphasis on Work-Life Balance: Malaysian workers highly value work-life balance, influencing their preference for flexible work arrangements that blend remote and on-site opportunities. Job Security Concerns: Concerns about job security and career advancement are prominent, with additional worries about AI and automation impacting employment stability in Malaysia. Navigating AI and Remote Work: Despite an interest in adopting AI, Malaysian employees face challenges with remote work, such as potential overwork and isolation, highlighting the need for balanced and culturally adapted work policies. Work Arrangement Preferences Illustration of Malaysian work arrangement preferences The mix of Eastern and Western influences in Malaysia shapes a unique work culture. Workers here value a balanced work and personal life and aim to keep a peaceful and respectful work environment. Reflecting these cultural values, our survey found that over 55% of people in Malaysia prefer a hybrid work model, which combines... --- > Explore top social platforms & trends in Japan. Key stats, digital insights, and strategies for marketers in 2024. - Published: 2024-01-30 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/social-media-in-japan/ - Categories: Insights - Tags: eCommerce, Japan, Social Media Japan's Digital Paradox: Why One of Asia's Most Advanced Nations Shows Unique Social Media Patterns. New Study of 750 Users Reveals Surprising Trends Japan is home to 123. 3 million people and one of the world’s most advanced digital economies. But unlike many Asian neighbors, Japanese social media habits are unique—quiet, mobile-first, and driven by platforms you might not expect. In 2023, we surveyed 750 Japanese consumers to reveal how—and why—social media matters in Japan today. Here’s what we found, plus practical tips for brands. Social Media Usage in Japan Who’s on Social? Pretty Much Everyone Social media in Japan is no longer just for the young. Engagement now crosses every age group, making social platforms essential to daily life. 46. 8% use social media daily 41. 1% use it multiple times per day Our survey showed that 46. 80% of Japanese use social media daily, while 41. 10% use it multiple times daily.  Interestingly, while most Japanese people use social media daily or more, they still pale compared to the global average of 6 hours and 37 minutes when spending the most time online. On average, Japanese people spend three hours and 45 minutes online daily, the least out of any country surveyed. Top Social Media Platforms in Japan In contrast to globally dominant social media apps like Facebook and Instagram, Japan's social media is ruled by Line, a Korean-owned platform. Similar to WhatsApp, Line is a communication app that is steadily evolving into a one-stop shop offering a multitude of services, such as Line Shopping, Line Pay or Line Manga. While some younger users in Japan find Line less appealing due... --- > Feeling the pinch of rising prices? Explore how UK inflation in 2023 is affecting households, consumer sentiments, and the economy. - Published: 2023-12-22 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/inflation-in-the-uk/ - Categories: Insights - Tags: Economy, United Kingdom UK's Cost of Living Reality: Beyond the Numbers. 2023 Survey Reveals How British Households Really Feel About Their Financial Future. Like most of the world, the United Kingdom is grappling with a significant surge in inflation recently, deteriorating households' purchasing power nationwide. In October 2022, inflation in the UK peaked at 11. 1%, the highest level in 41 years. This surge has been attributed to various factors, including disruptions in the global supply chain due to the war in Ukraine, policy decisions, and market forces, including bank interest rates. Despite these difficulties, inflation in the UK has now moderated to 6. 7%, a decrease from the 10. 1% recorded during the same period last year, according to a September 2023 report by Britain’s Office for National Statistics. Additionally, the Bank of England projects a decline in the prices of goods, particularly for food and consumer items, with a further decline in inflation this year to around 4. 5%, and further reductions anticipated in 2024. Lower energy, core goods, and food price inflation, as well as some dip in services inflation, are projected to account for this decline. Given the current economic landscape, it is interesting to look at how inflation in the UK affects ordinary people. Standard Insights surveyed 365 people in the country to determine their perception of inflation in the UK, as well as their buying behaviour. Below, you can find the results and our analysis. The Impact of Inflation in the UK Inflation in the UK in recent years has had a notable impact on the cost of living for many of the general public, affecting the... --- > How does the California tech industry influence locals? 531 locals share their digital habits, from device preferences to online security concerns. - Published: 2023-12-11 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/californias-tech-landscape/ - Categories: Insights - Tags: Technology, United States A 2023 study of 531 Californians reveals how tech shapes their daily lives—from device usage to online shopping and beyond. California, often recognized as the tech mecca of the world, is home to Silicon Valley and a vibrant tech industry. Featuring major players like Google, Apple, and Meta, this sector generates over $600 billion and employs 1. 5 million people. But what about the everyday tech habits of Californians? In 2023, we surveyed 531 individuals from California, to better understand: How they use their devices Where and how they shop online Their views on online privacy Their use of virtual assistants How they learn new skills online Here’s what we found. California Tech Industry Overview California's tech industry stands as an economic giant, directly generating $623. 4 billion—19% of the state's economy, with a total economic impact approaching $1 trillion when including ripple effects (30% of GRP). With a workforce of 1. 5 million people, the industry has transformed the state into the world's leading tech hub, driving innovation across multiple sectors. However, the Golden State is facing a tech jobs exodus. The share of all U. S. tech jobs located in California has dropped to its lowest level in a decade, falling by a full percentage point in just one year, according to the Bureau of Labor Statistics. While Silicon Valley still saw a net gain in tech jobs in 2023, companies like Oracle, Tesla, and Palantir have relocated to states like Texas and Colorado, citing high costs and stringent regulations. Despite the exodus, Californians working in tech still earn the highest average salaries in the U. S. at... --- > Discover what 400 Americans think about renewable energy adoption in the US. Key insights on solar, wind power, and policy preferences. - Published: 2023-11-21 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/renewable-energy-in-the-us/ - Categories: Insights - Tags: Energy, Sustainability, United States Explore the latest insights on renewable energy adoption, challenges, and consumer attitudes in the US, as shared by 400 Americans. The United States is accelerating its renewable energy transition, driven by federal policies like the 2022 Inflation Reduction Act, which allocates $370 billion to clean energy initiatives. Solar and wind power are key beneficiaries, with tax credits and grants incentivizing rapid adoption. Globally, investments in low-carbon energy hit $1. 1 trillion in 2022, according to BloombergNEF, while the U. S. clean energy sector is projected to create millions of jobs by 2030. Yet challenges persist. In February 2023, 60% of U. S. electricity still came from fossil fuels, versus 21. 5% from renewables—a disconnect between policy goals and real-world implementation. How do Americans view this transition? We surveyed 400+ U. S. adults to explore: Familiarity with solar, wind, and hydropower. Willingness to adopt renewables. Key barriers (cost, awareness, accessibility). The results offer actionable insights for businesses and policymakers navigating this critical decade for climate action. Outlook Toward Renewable Energy in the US Solar energy is the most recognized renewable source among Americans (73%), followed by wind (48%) and hydropower (30%). However, the U. S. is the world’s second-largest renewable energy producer, trailing only China. Actual usage tells a different story: solar accounts for just 16% of U. S. renewable electricity generation, while wind (48%) and hydropower (29%) dominate. Wind power alone generated 10% of the nation’s total electricity in 2022, underscoring its outsized role. Together, renewables supplied 21. 5% of total U. S. electricity in early 2023, per the Energy Information Administration. The majority of Americans also showed a positive... --- > Dive into the radiant allure of K-Beauty and explore industry trends with our insightful look into skincare in South Korea. - Published: 2023-11-06 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/k-beauty-skincare-in-south-korea/ - Categories: Insights - Tags: Cosmetics, Retail, South Korea Dive into the radiant allure of K-Beauty and explore industry trends with our insightful look into skincare in South Korea. The vibrant and ever-evolving world of K-beauty has taken the global skincare industry by storm, a testament to the blend of innovation, tradition, and quality of skincare in South Korea that has positioned the country as a leader in the beauty industry. "K-Beauty," short for Korean Beauty, represents South Korea's influential beauty sector and has become so prominent that retail cosmetic stores often dedicate whole sections exclusively to these products, where they vie for consumers' attention alongside established beauty categories.   For Brand Managers and marketers, the rise of K-Beauty presents a vast ocean of opportunities. The multi-step nature of the skincare regimens introduces an extensive range of product categories to explore, each with its potential for differentiation and branding. Competition in this sector is fierce, with marketers and brand managers competing for market share across varied segments. The strategy isn't just about pricing or packaging; it's about creating holistic product experiences. Leveraging influencers, crafting compelling narratives, and understanding the evolving consumer behaviours of the K-Beauty market are all crucial. The rewards can be substantial for those willing to dive into this market. Understanding K-Beauty is not just about understanding a trend, but a shift in consumer perception of beauty, wellness, and self-care. In 2023, we surveyed 189 skincare users, offering rich insights into their habits, preferences, and perspectives regarding South Korean skincare and cosmetics. Discover the results of this research below. Overview of the South Korea Skincare and Cosmetics Market This rising trend has significantly bolstered the market prospects... --- > What do Americans look for in skincare and cosmetics? Discover consumer habits, preferences, and insights from a 400-person survey. - Published: 2023-10-17 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/us-skincare-and-cosmetics/ - Categories: Insights - Tags: Cosmetics, Retail, United States Explore the latest in US skincare and cosmetics! Discover top trends and industry insights that reveal the market's evolving landscape. The US skincare and cosmetics industry grew by 4% in 2022, reaching $30 billion in sales despite inflation. On average, Americans spend $722 annually on appearance-related products, with skincare, haircare, and makeup topping the list, per Advanced Dermatology. To understand shifting consumer habits, Standard Insights surveyed 400+ Americans in 2023. Here’s what we learned. US Skincare & Cosmetics: Beauty Shopping Habits Beauty shopping is part of the monthly routine of 23. 4% of Americans, while 26% prefer shopping every few months to keep their beauty collections fresh and updated. For the beauty enthusiasts, a remarkable 22% indulge in weekly beauty hauls to stay abreast of the latest trends. On the other hand, 8. 7% of Americans choose to stock up on skincare and cosmetics only once a year, indicating less frequent purchasing habits. Nearly 20% of Americans revealed that they never buy skincare or cosmetics. While e-commerce is booming, the survey showed that 55% of Americans still prefer to buy their cosmetics and skincare in physical stores. This doesn't mean businesses should choose one channel over the other. A separate study by IBM said that "consumers no longer see online and offline shopping as distinct experiences—they expect everything to be connected all the time" and also noted that shopping must be "fast and efficient," and other times, it should be "rich and experiential. " When it comes to choosing skincare and cosmetic products, six out of 10 Americans are primarily seeking quality and affordability, according to the survey results. The... --- > Explore the challenges of sustainability in Hong Kong, and the country's commitment to environmental conservation and eco-friendly initiatives. - Published: 2023-08-28 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/sustainability-in-hong-kong/ - Categories: Insights - Tags: Hong Kong, Sustainability Discover the Sustainability Preferences and Habits of Hong Kong Residents. Is Hong Kong ready to go green? We wanted to know what real Hong Kongers think about sustainability, so we went straight to the source. In our Consumer Report Hong Kong 2023, we surveyed over 1,000 Hong Kong residents about their environmental attitudes and habits. Our research shows that 93% of respondents expressed concerns about sustainability and environmental issues, with 50. 8% reporting they're deeply worried about our planet's future. Our survey dug deeper to understand: How are Hong Kongers changing their daily habits to be more sustainable? What environmental issues matter most to residents? Are people willing to pay more for sustainable products and services? How do they view government initiatives and corporate responsibility? In this article, we'll break down our findings and explore how they reflect Hong Kong's journey toward sustainability. From waste management to green transportation, we'll look at how public sentiment aligns with current initiatives and what it means for the city's future. Sustainable Actions in the Daily Life of Hongkongers While 93% of Hong Kong residents express concerns about environmental issues, the gap between awareness and action remains significant. Our survey reveals that food waste reduction leads the sustainable efforts, with 17. 9% of respondents actively avoiding food wastage in the previous month. This action is crucial given that Hong Kong generates 3,353 tonnes of food waste daily, with households responsible for 68% of this waste. The scale of Hong Kong's environmental challenge is substantial: the city produces 9,440 tonnes of municipal solid waste daily... --- > Explore trends and the evolving landscape of retail banking in Hong Kong, shaped by technology and changing consumer preferences. - Published: 2023-08-17 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/retail-banking-in-hong-kong/ - Categories: Insights - Tags: Banking, Hong Kong Explore trends and the evolving landscape of retail banking in Hong Kong, shaped by technology and changing consumer preferences. Retail banking in Hong Kong has undergone significant transformations in recent years, driven by technological advancements and changing consumer preferences. As digitalization continues to reshape the banking landscape, traditional banking institutions are faced with the challenge of adapting to meet the evolving needs of their customers. In 2023, we surveyed over 1,000 Hong Kong residents for our Consumer Report Hong Kong 2023. Among the topics we explored were the banking preferences and attitudes of Hong Kongers. Below, you will find some of the highlights of the results of the survey, accompanied by our short analysis of key trends and innovations shaping retail banking in Hong Kong, and how you can leverage these changes to enhance your banking experience. Overview of Retail Banking in Hong Kong Hong Kong stands as a prominent global financial hub, boasting a cohesive network of institutions and markets that cater to a diverse array of local and international customers and investors. Undoubtedly, the financial services sector remains a crucial economic pillar, contributing 21. 3% to the city's GDP. As of May 2020, the sector of banking in Hong Kong consisted of 163 licensed banks, 17 restricted license banks, and 13 deposit-taking companies. Additionally, 42 local representative offices of overseas banking institutions bolstered the sector's strength. These institutions hail from 34 different economies and encompass 78 of the top 100 global banks. Collectively, they operate an extensive network of approximately 1,245 local branches, excluding their primary place of business in Hong Kong. Throughout 2021, the sector of... --- > Curious about the current state of travel in Cambodia? Learn about the latest trends and discover the challenges and opportunities that lie ahead. - Published: 2023-08-04 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/the-state-of-travel-in-cambodia/ - Categories: Insights - Tags: Cambodia Curious about the current state of travel in Cambodia? Learn about the latest trends and discover the challenges and opportunities that lie ahead. Cambodia, a Southeast Asian country rich in history, culture, and natural wonders, has long been a captivating destination for travellers from around the world. However, the COVID-19 pandemic has posed significant challenges to travel in Cambodia, impacting the livelihood of millions of Cambodians who rely on tourism for their income. Despite the hardships, there is renewed hope for the recovery of Cambodia's tourism industry, fueled in part by the government's dedicated efforts to revive this crucial sector. As the world begins to emerge from the pandemic, authorities have taken proactive steps to create an enabling environment for tourism to flourish once again. In this article, we will explore the latest trends in travel in Cambodia, and discuss the challenges and opportunities ahead. Drawing on insights from the recent Consumer Report Cambodia 2023, conducted in collaboration with local agency Confluences and based on responses from over 1,000 Cambodians, we will explore Cambodians’ current attitudes toward travel and share the latest developments in Cambodia's tourism sector. What is Cambodia most famous for? When exploring Cambodia, there is an abundance of incredible experiences awaiting adventurous travellers. From ancient wonders to natural marvels, the country offers a diverse range of activities to indulge in. At the heart of Cambodia's fame is the magnificent Angkor Wat, a UNESCO World Heritage site and an icon of architectural brilliance. This ancient temple complex attracts visitors from around the world, offering a glimpse into the grandeur of the Khmer Empire. Beyond Angkor Wat, Cambodia's landscape is adorned with... --- > Discover the path of sustainability in Cambodia and its efforts in environmental conservation and eco-friendly practices towards a greener future. - Published: 2023-08-01 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/environmental-sustainability-in-cambodia/ - Categories: Insights - Tags: Cambodia, Energy, Sustainability Discover the path of sustainability in Cambodia and its efforts in environmental conservation and eco-friendly practices towards a greener future. Cambodia has a rich history and culture, but it also faces a number of environmental challenges. In recent years, the country has experienced rapid economic growth, which has led to increased deforestation, air pollution, and water scarcity. These environmental challenges are seriously impacting the health and well-being of Cambodians. Deforestation leads to soil erosion and flooding, air pollution is causing respiratory problems, and water scarcity makes it difficult for people to access clean water. There is a growing awareness of the need for sustainability in Cambodia. In recent years, the government has taken steps to address environmental challenges, such as developing the National Environment Strategy and Action Plan (NESAP) in 2017. This plan provides a roadmap for achieving many of Cambodia's Sustainable Development Goals. This plan provides a roadmap for achieving many of Cambodia's Sustainable Development Goals. Additionally, non-governmental organizations are working to promote sustainable development in the country This article will explore the environmental challenges and discuss pathways to sustainability in Cambodia. Drawing on the findings from our latest Consumer Report Cambodia 2023, a joint effort with the local agency Confluences that gathered insights from over 1,000 respondents, we gained a deeper understanding of their perspectives and efforts towards sustainability in Cambodia. Additionally, the article examines the crucial roles of the government, businesses, and individuals in fostering and promoting sustainability. Environmental Issues in Cambodia Cambodia, located in the Greater Mekong Subregion of Southeast Asia, is known for its stunning natural beauty and rich biodiversity. However, the country faces significant... --- > Explore insights into Cambodia's digital economy, and discover ambitious initiatives driving innovation, efficiency, and sustainable growth. - Published: 2023-07-18 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/cambodias-digital-economy/ - Categories: Insights - Tags: Cambodia, eCommerce, Technology Explore insights into Cambodia's digital economy, and discover ambitious initiatives driving innovation, efficiency, and sustainable growth. As the digital revolution sweeps the globe, countries worldwide are realizing the tremendous potential that comes with embracing the digital economy. Cambodia, located in Southeast Asia, is on an ambitious path to digitalize its economy, aiming to spur innovation, enhance efficiency, and drive sustainable growth. Recognizing this vast potential, Standard Insights conducted a short survey involving over 500 Cambodian consumers to capture their perspectives on Cambodia's digital economy, This article not only presents insightful findings and an in-depth analysis of the survey but also explores the key initiatives and advancements that Cambodia has embraced to harness the power of technology. From expanding internet access to supporting emerging industries, Cambodia is positioning itself as a rising star in the digital era, ready to reap the rewards of a thriving digital economy. What is a digital economy? The digital economy refers to economic processes, transactions, interactions, and activities that rely on and are based on digital technologies. These technologies encompass a wide range of electronic tools, systems, devices, and resources that involve the generation, storage, and processing of data. Examples of such technologies include social media platforms, online games and applications, multimedia content, productivity tools, cloud computing, interoperable systems, and mobile devices. At present, the global digital economy holds a substantial value of US $11. 5 trillion, which accounts for approximately 15. 5% of the global GDP. This sector has experienced a remarkable growth rate over the past 15 years, expanding two and a half times faster than the overall global GDP.... --- > Discover the potential of eCommerce in Thailand and learn how to harness its power to drive business growth and revolutionize the retail landscape. - Published: 2023-06-15 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/the-rise-of-ecommerce-in-thailand/ - Categories: Insights - Tags: eCommerce, Thailand Discover the potential of eCommerce in Thailand and learn how to harness its power to drive business growth and revolutionize the retail landscape. In recent years, the landscape of commerce in Thailand has undergone a remarkable transformation. With a rapidly growing population of internet users and a burgeoning middle class, the country has embraced the digital revolution with open arms, propelling the rise of eCommerce to new heights. The online marketplace in Thailand has become a vibrant and dynamic ecosystem, attracting both local entrepreneurs and international giants eager to tap into this promising market. To gain a deeper understanding of the growing eCommerce in Thailand, Standard Insights conducted a comprehensive survey targeting the local population. The objective was to gauge their sentiments and viewpoints on online shopping. Below, you will find the results of the survey, accompanied by our insightful analysis. How big is the eCommerce market in Thailand? Thailand, the second-largest economy in Southeast Asia, has made impressive strides in its Internet economy, encompassing various sectors such as eCommerce, Transport and Food, Online Travel, and Online Media. With a market value of USD 35 billion in 2022, the country has firmly established itself as a formidable player in the region. Moreover, it is projected that Thailand's Internet economy will continue its upward trajectory, reaching a remarkable value of USD 53 billion by 2025. The driving force behind this growth is primarily eCommerce, which is projected to generate a revenue of USD 20. 90 billion in 2023. Furthermore, eCommerce in Thailand is expected to exhibit a robust annual growth rate of 11. 93% from 2023 to 2027, leading to a projected market volume... --- > Experience travel & tourism in Myanmar amidst changing landscapes and evolving challenges. Discover endless opportunities and more. - Published: 2023-06-08 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/travel-and-tourism-in-myanmar/ - Categories: Insights - Tags: Myanmar Experience travel & tourism in Myanmar amidst changing landscapes and evolving challenges. Discover endless opportunities and more. Myanmar, a country located in Southeast Asia, is renowned for its natural beauty, rich culture, and ancient traditions. While the country holds great potential as a tourist destination, tourism in Myanmar lags. Compared to its neighbouring countries, the number of visitors to Myanmar remains relatively low due to the ongoing political upheaval and turmoil. However, in 2011, as Myanmar's military junta gave way to a civilian government, there was a notable increase in tourism arrivals. By 2012, the country recorded approximately 1,058,995 tourist arrivals, marking a 29. 7% growth from the previous year. The subsequent years witnessed a remarkable tourism boom, reaching its peak in 2015 with 4,681,020 arrivals. The country enjoyed a steady influx of foreign visitors until 2020, when the COVID-19 pandemic struck, which was further exacerbated by the challenge caused by the military coup in 2021. In 2023, Standard Insights surveyed the local Burmese population to understand their thoughts and opinions on travel and tourism in Myanmar. In this article, we'll delve into the survey results, providing an analysis of the challenges and opportunities that lie ahead for the industry. So, read on to learn more about the views of the local population and gain a better understanding of the state of travel and tourism in Myanmar. What is Myanmar most famous for? From the ancient temples of Bagan and Inle Lake to Kyaiktiyo Pagoda and the pristine beaches of Ngapali, Myanmar has something for everyone. Perhaps the most famous attraction is the Golden Shwedagon Pagoda in... --- > Explore the world of pet ownership in Malaysia, with insights into its popularity, the hurdles faced by owners, and the most sought-after pet types. - Published: 2023-05-17 - Modified: 2025-06-19 - URL: https://standard-insights.com/insights/pet-ownership-in-malaysia/ - Categories: Insights - Tags: Malaysia Learn about pet ownership trends in Malaysia, including reasons for their popularity, challenges faced by owners, and the top pet types. Pet ownership has become increasingly popular in Malaysia over the years, with more and more households welcoming pet companions into their homes. From cats and dogs to fish and birds, pets provide comfort and often bring joy and entertainment to their owners' lives. However, owning a pet also comes with responsibility, including providing proper care and attention, ensuring their well-being and health, and adhering to local laws and regulations. In this article, we will explore the current state of pet ownership in Malaysia, the factors for its growing popularity, and the challenges that come with it. The State of Pet Ownership in Malaysia Our Consumer Report Malaysia 2023 asked 1,000+ Malaysians about their take on pets. 51. 1% of Malaysians have at least one pet. Of those, 26. 4% own multiple pets. So, it’s not just a trend—it’s a lifestyle. What about the rest? Among the 48. 9% without pets, over a quarter say they’re interested in getting one. Pet ownership is growing fast, and it’s not slowing down. And the winners? Cats rule the house: 77. 7% of pet owners have at least one. Dogs are next at 14. 9%. Tropical fish swim in at 13. 2%. The rest? Birds, reptiles, and small mammals. Why Are More Malaysians Getting Pets? Pet ownership in Malaysia has been on the rise, and several factors contribute to this trend. Let's examine several of these factors. 1. Change in Lifestyle The soaring cost of housing in Malaysia has forced numerous Malaysians to reside... --- > See eCommerce growth in Indonesia. Get shopper trends, top platforms, and key marketing insights from our 1,000-consumer study. - Published: 2023-05-10 - Modified: 2025-06-18 - URL: https://standard-insights.com/insights/the-rise-of-ecommerce-in-indonesia/ - Categories: Insights - Tags: eCommerce, Indonesia Discover the remarkable growth of eCommerce in Indonesia and how it is changing the consumer landscape in this Southeast Asian nation. Indonesia is Southeast Asia’s largest—and fastest growing—eCommerce market, now worth $68. 5B and still accelerating. But what are the real attitudes and behaviors of online shoppers in Indonesia? We surveyed 1,000 Indonesian shoppers to uncover what they actually buy, which platforms they trust, and what marketers must know to succeed: How often do they shop online—and why does fashion top their carts? What makes them trust (or abandon) an eCommerce site? Do delivery delays and data privacy fears outweigh convenience? Discover their insights below Quick Insights $68. 5B market size, 23% YoY growth 69% shop online monthly Top platforms: Shopee, Tokopedia, Blibli, Lazada #1 product: Fashion (70%) 64. 5% say social media influences their buying The Growth of eCommerce in Indonesia eCommerce in Indonesia has experienced substantial growth and is poised to continue its upward trajectory in the coming years. As of 2024, the market is valued at $68. 5B (ITA), up from $43B in 2021. , making it the eighth largest in the world. During 2023, the thriving eCommerce sector saw a 23% increase in online transactions and welcomed around 63 million new users. Our survey revealed that over 69% of respondents shop online at least once a month. This showcases a highly active online shopping community in Indonesia. When it comes to product preferences, the majority of respondents (70. 13%) indicated that they enjoy buying fashion items, such as apparel and footwear. This trend holds true across all genders, age groups, and regions surveyed. Following fashion, beauty and... --- > Explore the rising phenomenon of esports in Saudi Arabia, from its growing popularity among the population to its impact on the economy. - Published: 2023-05-09 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/esports-in-saudi-arabia/ - Categories: Insights - Tags: Gaming, Saudi Arabia Explore the rising phenomenon of esports in Saudi Arabia, from its growing popularity among the population to its impact on the economy. The Middle East is quickly establishing itself as a major player in the global eSports and gaming scene. The MENA-3 region (KSA, UAE, and Egypt) alone is estimated to have a gaming market worth $1. 8 billion in 2022 and is projected to rise to $2. 8 billion in 2026. Saudi Arabia, in particular, has witnessed a surge in eSports participation, with international and local organizations hosting multiple eSports events in the country. This newfound interest in eSports in Saudi Arabia has created a plethora of opportunities for gamers and enthusiasts in the region, propelling the country as a hotspot for eSports enthusiasts. In our latest Consumer Report Saudi Arabia 2023, we looked into the opinions and preferences of over 1,000 local respondents on a variety of topics, including eSports. Leveraging these insights, we delve into the rapid growth of eSports in Saudi Arabia and into the population's habits and attitudes towards the gaming industry. Overview of the Saudi Arabia Gaming Market Saudi Arabia's gaming industry is on a fast-paced trajectory, with the video games market projected to reach a revenue of US$1,969. 00 million in 2023. The country boasts a significant gamer population, with approximately 21 million gamers, accounting for about 58% of the total population. Furthermore, the video games market is expected to demonstrate a robust annual growth rate (CAGR) of 7. 57% from 2023 to 2027, resulting in a projected market volume of US$2,636. 00 million by 2027. This remarkable growth highlights the lucrative opportunities and potential... --- > Learn how a digital agency partnered with us to achieve its marketing goals by gaining valuable insights into the needs of local advertisers. - Published: 2023-05-05 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/tiktok/ - Categories: Case Studies - Tags: Vietnam Discover how we helped a digital agency create effective marketing campaigns for TikTok Business by unlocking valuable insights into the needs and preferences of local advertisers. CASE STUDY Crafting an Effective Marketing Strategy and Proposal for TikTok Business Discover how Standard Insights helped a digital agency create effective marketing campaigns for TikTok Business by unlocking valuable insights into the needs and preferences of local advertisers. CHALLENGES SOLUTION RESULTS Use Case Understanding a niche audience, helping an agency convert a pitch, and generating leads with market research. Industry Entertainment Providers, Marketing Services Region Vietnam Product Survey, Agency Benefits The Challenges Create a campaign strategy that resonates TikTok Business needed to renew its yearly marketing campaigns worldwide to attract more businesses to its advertising platform. To achieve this objective, TikTok Business sought the expertise of a digital agency, which in turn reached out to Standard Insights. The challenge was to gain a deeper understanding of the needs and preferences of local advertisers to create a targeted and effective marketing campaign that would attract more businesses to TikTok's advertising platform. Standard Insights was tasked with providing the necessary insights for the agency to craft a message and campaigns that would resonate with local advertisers and help TikTok Business achieve its marketing goals. The Solution Getting to know local advertisers To assist the digital agency in crafting an effective marketing campaign for TikTok Business, Standard Insights conducted a comprehensive research study in Vietnam. This study provided the necessary insights to support the agency's marketing efforts and could serve as a valuable reference for potential global research in the future. Standard Insights created and conducted a survey in Vietnamese to better... --- > Understanding Local Populations' Perception and Preparedness towards Flooding in the DRC: A Case Study with UNDP DRC Acceleration Lab - Published: 2023-05-04 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/flooding-in-drc/ - Categories: Case Studies - Tags: DR Congo How understanding local populations' perception and preparedness towards flooding in the DRC can help mitigate disasters. CASE STUDY Connecting With Hard-to-Reach Audiences to Prevent Floods in the DR Congo How understanding local populations' perception and preparedness towards flooding in the DR Congo can help mitigate disasters. SITUATION SOLUTION RESULTS Use Case Utilize innovative market research methodologies to efficiently collect representative feedback from local populations for the design of effective strategies for disaster preparedness, response, and prevention. Industry International Affairs Region The Democratic Republic of the Congo Products Quantitative Survey, Strategy The Situation Understand the impacts of flooding in the DR Congo Severe flooding in Central and West Africa has displaced 2. 9 million people, including those in the Democratic Republic of Congo (DRC) where at least 169 people died in the capital city of Kinshasa in December 2022. The increasing frequency of these natural disasters raises concerns about the preparedness of the population and authorities in the DR Congo to respond effectively. To address this issue, the UNDP Acceleration Lab in the DR Congo has partnered with Standard Insights to explore innovative approaches to gather representative real-time data for improved decision-making and crisis detection. As a first step towards this goal, the UNDP DRC recognized the need to understand the local perception of past and current floods and how citizens were preparing for potential future risks in the district of Lubumbashi and Kinshasa. The Solution Connect with hard-to-reach audiences To gain a better understanding of the local population's perception and readiness towards flooding, Standard Insights collaborated with the UNDP DRC Acceleration Lab to conduct a survey... --- > Delve into environmental sustainability in the Philippines, including challenges and efforts through insights into government and community actions. - Published: 2023-04-24 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/rise-of-environmental-sustainability-in-the-philippines/ - Categories: Insights - Tags: Philippines, Sustainability Learn about the environmental challenges and sustainability efforts in the Philippines through insights on government and community actions. Environmental sustainability in the Philippines has long been a critical concern, as the country grapples with the consequences of climate change. Located in Southeast Asia, along the typhoon belt in the Pacific, the archipelagic nation is among the countries most affected by this global phenomenon. Rising temperatures and sea levels have caused problems for its coastal areas and agricultural lands, threatening food security and livelihoods. In fact, according to the Philippine Statistics Authority, from 2010 to 2019, the damage caused by natural and extreme events and disasters in the country totalled PHP 463 billion (USD 8. 27 billion), with agriculture accounting for 62. 7% of the total at PHP 290 billion. As the challenges of environmental degradation continue to mount, the importance of environmental sustainability in the Philippines has become an increasingly prominent concern for the Filipino people. In light of this, Standard Insights has surveyed the local population to learn more about their thoughts and opinions on environmental issues. Discover the results and our analysis below. The Rich History of Environmental Sustainability in the Philippines For centuries, Filipinos have been practising sustainable farming techniques such as crop rotation and natural fertilizers to ensure their lands remain fertile for future generations. Indigenous communities were also known to practice permaculture, using methods such as planting multiple species together to promote biodiversity and increase productivity. Today, environmental sustainability in the Philippines is still a top priority. From grassroots organizations to government-led initiatives, there are numerous efforts geared toward protecting and preserving the... --- > Uncover the captivating world of tourism in the Philippines with insights into its landscape, challenges, and opportunities that lie ahead. - Published: 2023-03-16 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/tourism-in-the-philippines/ - Categories: Insights - Tags: Philippines Uncover the captivating world of tourism in the Philippines with insights into its landscape, challenges, and opportunities that lie ahead. Introduction Travel and tourism in the Philippines is a vibrant and growing sector. The country has many attractions, including beautiful beaches, impressive mountains, and a rich cultural heritage. Every year, millions of tourists flock to the islands of the Philippines to explore its breathtaking beauty and indulge in its offerings. In 2019, foreign arrivals peaked at 8. 3 million, indicating the country's popularity as a tourist destination. However, the tourism industry in the country suffered significant losses in previous years because of the pandemic. Nevertheless, the country is optimistic and expecting a revival and revitalization of its tourism economy. Continue reading to explore the nation's thriving sector, its obstacles, and the potential it provides. Why do tourists love to visit the Philippines? The Philippines, an archipelagic nation spanning over 7,000 islands, offers an unparalleled and distinctive experience for travellers. With a vibrant culture, delectable cuisine, welcoming locals, and breathtaking natural scenery, the country boasts a diverse range of offerings to cater to all interests. Here are just a few you won't want to miss out on! Stunning Beaches The Philippines is home to some of the most beautiful beaches in the world. From laid-back, crystal-clear waters to vibrant nightlife scenes and everything in between, you're sure to find something that will suit your tastes. Notable attractions are the stunningly beautiful islands of Siargao, Boracay, and Palawan, all of which were ranked first, second, and third, respectively, on Condé Nast Traveller's list of Asia's best islands in 2018. Adventure & Nature... --- > Learn more about Filipinos' perspectives and attitudes on the shift towards sustainable transportation and electric vehicles in the Philippines. - Published: 2023-02-27 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/electric-vehicles-in-the-philippines/ - Categories: Insights - Tags: Automotive, Philippines Learn more about the Filipino people's perspectives and attitudes on the Philippines' automotive industry's transition to electric vehicles. Electric vehicles (EVs) in the Philippines are gaining momentum, supported by increased investments from both public and private sectors. The Philippine government has launched several initiatives to shift away from fossil fuels. In our latest Consumer Report Philippines 2023, conducted in January 2023, we surveyed over 1,000 Filipinos to gain insights into their habits, preferences, and perspectives on electric vehicles. These findings reveal a promising opportunity for the emerging EV market in the country. Leading Modes of Transportation in the Philippines Public Transportation In the Philippines, public transportation remains the primary mode of transportation for citizens. This includes buses, jeepneys, taxis, and a variety of other forms of mass transit. While there are many private vehicles in the country, particularly in more affluent areas, public transport is still seen as the most practical and cost-effective option for getting around. Indeed, in our study, about 59. 5% of Filipino citizens travel by public transportation. The NCR region, in particular, has the highest population density in the country, so it's no wonder that its residents rely heavily on public transit. In the same study, we also found that 73. 0% of NCR citizens prefer taking public transport as their primary means of commuting. Buses and other forms of mass transit are generally considered safer than motorcycles and have proven to be a reliable form of transportation. Motorcycle Usage Aside from public transport, motorcycle usage has also been steadily increasing over recent years. 14. 5% of Filipinos have taken to riding motorcycles as... --- > Read to learn more about the current state of tobacco use in Malaysia and the growing popularity of e-cigarettes among young Malaysians. - Published: 2023-02-07 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/prevalence-of-tobacco-use-in-malaysia/ - Categories: Insights - Tags: Malaysia Read to learn more about the current state of tobacco use in Malaysia and the growing popularity of e-cigarettes among young Malaysians. Overview of Tobacco Use in Malaysia Tobacco use in Malaysia has been declining in recent years. According to the World Health Organization's Global Report on Trends in Prevalence of Tobacco Use 2000-2025, prevalence rates of tobacco use among people aged 15 years and older in Malaysia decreased from 29. 6% in 2000 to 22. 8% in 2015 and are expected to drop even further to 19. 6% by 2025. Despite making notable strides in reducing tobacco use in Malaysia, the country is still unable to meet the 15% target established for 2016-2025 by its National Strategic Plan for Non-Communicable Disease. More work needs to be done if Malaysia is to reach this target figure. We regularly conduct Market Research in Malaysia, and we have found that tobacco use in Malaysia is a hot and controversial topic owing to its potential for severe health consequences. According to our latest survey in Malaysia in November 2022, 84. 8% of respondents do not smoke, in comparison to 15. 2% who do. Notably, 4. 5% of smokers smoke frequently, 6. 2% moderately, and 4. 5% either occasionally or rarely. Moreover, of those survey-takers who do smoke, the majority (70. 4%) smoke less than a pack per day, with 1 in 5 (20. 7%) smoking 1 pack daily. This follows the trend of cigarette smoking remaining one of the most common forms of tobacco use in Malaysia today despite the prevalence of other forms, such as vapes and e-cigarettes, which have gained popularity over recent... --- > Electric vehicles in Malaysia are experiencing a surge in popularity. Discover what's driving this trend and the challenges and opportunities ahead. - Published: 2023-01-30 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/rise-of-electric-vehicles-in-malaysia/ - Categories: Insights - Tags: Automotive, Malaysia Electric vehicles in Malaysia are experiencing a surge in popularity. Discover what's driving this trend and the challenges and opportunities ahead. Inside The Electric Vehicle (EV) Industry In Malaysia Electric vehicles in Malaysia are becoming increasingly popular due to their efficiency, convenience, and cost savings compared to gasoline-powered cars. In recent years, the Malaysian government has been actively promoting electric vehicles and developing the necessary infrastructure to support them, such as charging stations. In our latest Consumer Report Malaysia 2023, we surveyed over 1,000 Malaysians to uncover their opinions and preferences on a multitude of topics including electric vehicles in Malaysia. The insights we've gathered offer brand managers and marketers promising avenues to promote their products and services within the expanding and potentially lucrative market for electric vehicles in Malaysia. Continue reading to explore the findings from our study. Malaysia Electric Vehicle Market Overview According to Statista, electric cars in Malaysia are regarded as an up-and-coming market, as revenue is expected to reach US$115. 30m in 2023 and grow at an annual rate of 24. 15% CAGR by 2027 - generating a projected market volume of US$273. 90m. EV unit sales are expected to increase from 1,472 in 2019 to 5,674. 7 units by 2027. In terms of international perspectives, most revenue will be generated from electric vehicle markets in China, with a forecasted amount approximating US$190,400 million for the year 2023. With such potential growth and projected market size, automotive electric vehicles in Malaysia present a promising opportunity within the country and abroad. How many EV brands are there in Malaysia? The market for electric vehicles in Malaysia offers a... --- > Discover the reasons behind the rise of eCommerce in the Philippines, as well as the opportunities that ecommerce presents for businesses. - Published: 2023-01-20 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/rise-of-ecommerce-in-the-philippines/ - Categories: Insights - Tags: eCommerce, Philippines Discover the reasons behind the rise of eCommerce in the Philippines, as well as the opportunities that ecommerce presents for businesses. What’s Driving eCommerce In the Philippines: Market Analysis and Consumer Trends Do you have a business in the Philippines that sell goods and services online? Or are you looking to break into eCommerce in the Philippines? Either way, it pays to know the ins and outs of this rapidly growing sector. With one of Southeast Asia's highest eCommerce growth rates, there's no better time for businesses to capitalize on everything this market has to offer. In our latest Consumer Report Philippines 2023, we surveyed over 1,000 Filipinos, to guage their preferences, shopping behavior, and consumption patterns. Our insights will help you get up-to-speed on the most unique data within the fast-paced eCommerce in the Philippines. How big is the Philippines eCommerce? eCommerce in the Philippines has seen massive growth, particularly in the last five years. This growth was exponentially accelerated in 2020 when shutdowns caused by the pandemic forced many to transact digitally. In fact, GlobalData has forecasted that eCommerce in the Philippines is expected to rise at a substantial CAGR of 17% between 2021 and 2025. Additionally, it is expected to grow 2. 5 times higher by 2025, amounting to $12 billion. Let's delve deeper into why eCommerce in the Philippines is booming and the opportunities present for SMEs and other businesses to reach their full potential through the digital world. Why is eCommerce in the Philippines Booming? eCommerce in the Philippines has seen significant growth over the past few years. This is primarily attributed to eCommerce's numerous advantages, such... --- > Explore the unique perspective of Cambodians as they anticipate and prepare for the inaugural hosting of the SEA Games in Cambodia in 2023. - Published: 2023-01-18 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/sea-games-in-cambodia-2023/ - Categories: Insights - Tags: Cambodia Discover how Cambodians perceive their country hosting the SEA Games for the first time in 2023, and what this may imply for Cambodia. Cambodia Hosting SEA Games 2023 - Citizens’ Viewpoints & Hosting Impact In a historic occasion for the nation, Cambodia will play host for the first time to this year’s Southeast Asian (SEA) Games, which will be held from May 5-17, 2023, with much of the action anticipated to take place in the capital, Phnom Penh. The SEA Games in Cambodia follows the 2021 Games held in Hanoi, Vietnam, which were moved to last year because of the COVID-19 pandemic. It will be the 32nd edition of the biennial multi-sport event, which will feature 40+ sports and a record number of 632 events or contests, the biggest in SEA Games history. Besides Phnom Penh, the competition will also be spread out across multiple cities throughout Cambodia, including Siem Reap, Sihanoukville Kep, and the Kampot provinces. With further commitments extending up until the 2029 Asian Youth Games, what can Cambodian audiences expect from the increased visibility and renewed interest in the region? Moreover, what effect will these major international competitions have on public opinion, and how will they impact the country? How Do Cambodians Feel About Cambodia Hosting the SEA Games? Coming off their most successful SEA Games ever, winning 63 medals, including nine gold medals, in Vietnam last year, Cambodians are excited and hoping to outperform their performance this year. According to our latest research conducted in November 2022, many Cambodians enthusiastically embrace Cambodia's hosting of the SEA Games 2023. When asked to choose an emoji that best reflects their feelings about... --- > Discover more about the vision and plans to transition from being an oil and gas-dependent country to embracing renewable energy in Thailand. - Published: 2023-01-13 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/renewable-energy-in-thailand/ - Categories: Insights - Tags: Energy, Sustainability, Thailand Learn more about the current state of the oil & gas industry in Thailand, and it's vision and plans to transition to renewable energy. The Renewable Energy Transition in Thailand Thailand has a thriving oil and gas industry, with 396 million barrels of known crude oil reserves as of December 2016. The country has become increasingly reliant on the sector in recent years, as it provides an important energy source for its economic development. From exploration and production activities to refining and services related to these industries, Thailand’s oil and gas sector plays a vital role in its economy. Nevertheless, with an eye towards sustainability, people are actively embracing renewable energy in Thailand. This blog post will provide you with an overview of the current oil and gas sector in Thailand, including information on the market overview, the industry challenges, and Thais’ actions to protect their living environment in front of the increasing oil & gas consumption. With this knowledge in hand, you will be well-positioned to make strategic decisions about how best to grow your business in this rapidly changing sector. Overview of the Oil and Gas Market in Thailand Thailand's energy usage and consumption mainly rely on oil and gas, with petroleum and other liquids (40%) accounting for the vast majority of the country's annual primary energy consumption in 2014, followed closely by natural gas (28%). However, domestic crude oil reserves in the country are depleting, forcing it to depend significantly on imported energy sources. In fact, according to Thailand's Department of Energy Business, the country's crude oil production capacity was 125,889 barrels per day in 2019, which was a 2. 6% year-on-year... --- > The alcoholic beverage industry in Vietnam is a lucrative and thriving business. Continue reading for a detailed overview of the landscape. - Published: 2023-01-11 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/alcoholic-beverage-industry-in-vietnam/ - Categories: Insights - Tags: Food and beverage, Vietnam In Vietnam, the alcoholic beverage industry is a lucrative and thriving business. Continue reading for a detailed overview of the landscape. Vietnam is renowned for many things, including its rich culture, breathtaking landscapes, diverse cuisine, and fairly, more recently, its wide array of alcoholic beverages. In recent years, the alcoholic beverage industry in Vietnam has grown at an impressive rate, with local and international brands contributing to its rapid expansion. Here is an overview of the industry. Overview of the Market Alcohol consumption has long been a part of Vietnamese culture, and alcoholic beverages can easily be found in Vietnam. With a large and growing middle class, the demand for alcoholic drinks has increased exponentially. In 2022, the Alcoholic Drinks market generated a revenue of US$7,043. 30 million. It is projected to experience a steady annual growth rate of 7. 76% (CAGR 2023-2027), indicating a positive outlook for the market in the coming years. Beer is the most popular type of alcoholic beverage in the country, and the market's largest segment with a market volume of US$5,178. 00m in 2022. It is followed by cider, perry & rice wines, spirits, and wines. Other types of commonly consumed alcoholic beverages in the country include traditional drinks like bia hoi — a light beer made of rice and water, and Rượu đế — a herbal liquor made from locally grown rice, sorghum, and maize, as well as vodka and rum imported from abroad. The Most Popular Drinks in Vietnam 1. Beer Beer has become a popular beverage in Vietnam, embraced for its refreshing qualities and enjoyed as a symbol of camaraderie and relaxation.... --- > Discover the factors contributing to inflation in Cambodia and how people feel about it and view its future in the country. - Published: 2023-01-03 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/the-state-of-inflation-in-cambodia/ - Categories: Insights - Tags: Cambodia, Economy Discover the factors contributing to inflation in Cambodia and how people feel about it and view its future in the country. Inflation is the 'Top Problem' Facing Cambodia—Survey Shows Inflation, described as the rise in the general level of prices of goods and services in an economy over some time, is a major concern for many people worldwide. And it's not hard to see why—when prices go up, our purchasing power goes down. This can make it difficult to make ends meet, especially for those on a fixed income. Inflation in Cambodia has been a big problem in recent years. Our recent market research study of over 500 Cambodians has even found that 71. 35% of Cambodians are very concerned about inflation in 2022. The Current State of Inflation in SEA and Cambodia According to the International Monetary Fund, world inflation is expected to reach 8. 8% in 2022 (compared with 2021 prices). It also anticipates a convergence of advanced and developing economies as geopolitical tensions drive up energy prices and supply-side disruptions distort consumer prices. As a result, nearly half of the world's countries are experiencing double-digit inflation or greater. Zooming in on Southeast Asia (SEA), inflation is also regarded as a pressing issue, with the region’s rapid economic growth and a volatile political climate driving up prices for goods and services. It is a persistent problem in the region, and as of 2019, the inflation rate averaged 3. 9%. In Cambodia, inflation has been on the rise since 2017 due to soaring fuel prices and the depreciation of the Riel. The consumer price index (CPI) increased from 1. 9% in... --- > Cryptocurrency is gaining traction in Cambodia, and may very well soon become a viable alternative to traditional money. Read to learn more. - Published: 2022-12-28 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/cryptocurrency-in-cambodia/ - Categories: Insights - Tags: Cambodia, Economy Cryptocurrency is gaining traction in Cambodia, and may very well soon become a viable alternative to traditional money. Read to learn more. Since its inception, cryptocurrency has been a hot topic of discussion. Some people see it as the future of money, while others are hesitant to use it. Regardless of your opinion on cryptocurrency, one thing is for sure: it is here to stay. In this blog post, we will provide you with a whistle-stop tour through: Cryptocurrency Definition The Current State of Cryptocurrency in Cambodia The Number of Cambodians Using Cryptocurrency Bakong as an Alternative to Cryptocurrency 3 Benefits of Investing in Cryptocurrency in Cambodia 3 Risks When Using Cryptocurrency in Cambodia The Future Hold for Cryptocurrency in Cambodia What is cryptocurrency? Cryptocurrency is a digital currency that uses cryptography, to securely store, transact, and exchange. It's become an increasingly popular asset among individuals and companies as it passes over traditional banking systems and allows business transactions without a middleman. Note that cryptography is a method of protecting information and communications through the use of codes. Therefore, only those for whom the information is intended can read and process it. Cryptocurrency is decentralized, meaning no government or financial institution controls it. This makes cryptocurrency more secure than traditional money and other forms of digital payment, granting users more control over their funds. Additionally, cryptocurrency can provide more privacy than government-issued currencies, making cryptocurrency appealing in certain situations where anonymity is desired. What is the current state of cryptocurrency in Cambodia? Cambodia has taken a relatively reserved stance on cryptocurrency, with the National Bank of Cambodia (NBC) issuing a directive in 2019... --- > Explore the Vietnam coffee industry's rise to global success. Learn how this $5.9B market became the world's second-largest coffee producer. - Published: 2022-12-12 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/the-coffee-industry-in-vietnam/ - Categories: Insights - Tags: Food and beverage, Vietnam Take a break from your busy day, grab a cup of joe, and learn more about the coffee culture in Vietnam. Vietnam's Coffee Industry is Booming – Here's Why For the Vietnamese, their coffee culture is much more than a quick boost of energy to get through a hard day at work or school. For them, it is an integral part of their daily life. Numerous coffee shops can be found lining up on the streets of Saigon and Hanoi, as well as on many small-town roads. And no matter the time of day, they are always a great place to unwind or socialize. It's remarkable to think that at the start of the 20th century, coffee was almost nonexistent in Vietnam. However, by the time we reached the new millennium, Vietnam had emerged as the world's second-largest coffee exporter. History of Coffee in Vietnam The introduction of coffee to Vietnam dates back to 1857 when a French Catholic priest brought an Arabica tree to Northern Vietnam to start a small business. During the French colonial period, coffee farms were established, marking significant milestones in coffee production. Although the initial attempts were successful, it wasn't until the early 1900s that the Robusta bean reached the nation's central highlands. This region, with its optimal climate and soil conditions, proved ideal for coffee cultivation. Over time, coffee plantations expanded in the Dak Lak province, located in Vietnam's Central Highlands, and surrounding areas, allowing the coffee industry to flourish. However, the ‘Doi Moi’ economic changes of 1987 marked a turning point for the coffee industry in Vietnam, which forced the country to enter the... --- > Analyzing market dynamics and assessing the potential of a leading cat food company to guide informed investment decisions. - Published: 2022-11-24 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/evaluating-china-cat-food-market/ - Categories: Case Studies - Tags: China This case study analyzes a leading cat food company in China for Invus Capital, combining quantitative and qualitative research to guide investment decisions and provide strategic insights. CASE STUDY Evaluating China's Cat Food Market for Strategic Investment This case study analyzes a leading cat food company in China for Invus Capital, combining quantitative and qualitative research to guide investment decisions and provide strategic insights. CHALLENGE SOLUTION RESULTS Use Case Perform commercial due diligence on a leading cat food company in China. Industry Pet Food Industry, Financial Services Region China Product Quantitative Research, Qualitative Research, Desk Research, Product Testing, Expert Interview The Challenge Identifying Investment Potential in the Chinese Cat Food Industry Invus Capital needed to evaluate several investment opportunities in China, focusing on a local cat food company known for its competitive strengths and potential to gain significant market share in the upcoming years. The primary necessity was to understand the market dynamics, the company's positioning, and consumer perceptions to make an informed investment decision. Key challenges included:Assessing the size and segmentation of the Chinese cat food market. Evaluating the competitive landscape and product differentiators. Understanding the company's market positioning and customer satisfaction. The Solution Mixed-Method Approach for Comprehensive Market Analysis Standard Insights employed a combination of desk research, customer interviews, product-testing groups, consumer surveys, and expert interviews. This multi-faceted approach was designed to provide a holistic view of the market and the company's standing within it. Implemented Strategies:Desk Research: Gathered existing data on the Chinese cat food market's size and growth trends. Customer Interviews: Conducted interviews with 66 recurring and one-time customers to gauge satisfaction and loyalty. Product-Testing Groups: Assessed product quality and consumer preference through... --- > Car ownership in Singapore is notoriously expensive. Explore the reasons why owning a car in the country is considered a luxury. - Published: 2022-10-21 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/car-ownership-in-singapore/ - Categories: Insights - Tags: Automotive, Singapore Car ownership in Singapore is notoriously expensive. Explore the reasons why owning a car in the country is considered a luxury. The likelihood of finding an old, rundown car on the roads in Singapore is extremely low. Car ownership in Singapore is often viewed as a status symbol, with Singaporeans regarding cars more as luxuries than mere commodities. This perception is influenced by the government's initiatives to cultivate a "car-lite" society, where people are encouraged to walk, cycle, or use public transportation as part of a nationwide effort towards sustainable mobility. Singapore Car-Lite Society The Singapore government has committed massive public funds to expand the country's public transportation infrastructure, which is already among the best in the world. Over the last decade, the city has added 1,000 buses and over 200 MRT daily ridership. Meanwhile, three new underground lines have been built to ensure that 80% of households are within a 10-minute walk of a station. Coupled with this strategy, the government also limits the total number of vehicles in the city by issuing limited numbers of permits, known as Certificates of Entitlement (COE). This regulation on the number of COEs that can be issued, along with the resulting price increase, disincentivizes and makes it more difficult for people to own cars. Cars in Singapore: Why are they so Pricey? Prospective car buyers in Singapore can only purchase a new car after bidding for a COE. Car owners with a COE are permitted to drive a vehicle in Singapore for ten years. However, once the COE expires, they must scrap or export the vehicle, or obtain a new COE. Speaking of... --- > Uncover the local Thai population's view and perspectives regarding the recent policy change on the legalization of cannabis in Thailand. - Published: 2022-10-05 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/cannabis-in-thailand/ - Categories: Insights - Tags: Thailand Uncover the local Thai population's view and perspectives regarding the recent policy change on the legalization of cannabis in Thailand. Consumer Insights Report Cannabis Study in Thailand The study aims to understand the perspective of the local Thai population concerning the recent policy change regarding the legalization of the consumption and sale of cannabis in Thailand. August 2022 Main Takeaways On June 9, 2022, Thailand officially became the first country in the Southeast Asian region to legalize the consumption and sale of cannabis nationwide. This places Thailand as only the third country in the world to enact nationwide legalization, following Canada and Uruguay. This policy change represents a polarizing and drastic shift from the Thai government's previously stringent stance on cannabis. In the context of this legalization, Standard Insights conducted a survey with over 250 Thai individuals one month later to gauge local perspectives on this policy change. POLICY AWARENESS Most respondents (97. 65%) in all age and gender groups are aware of the cannabis legalization policy in the country. GENERAL PERCEPTION More than half (51. 96%) of the surveyed Thais showed a positive perception of the news on the legalization of Cannabis in the country. CANNABIS SUPPORT 58. 98% support cannabis legalization for specific purposes, with medical reasons being the most prominent justification. POLICY IMPACTS While the news has received generally favorable reactions, more Thais (52. 34%) are skeptical of its long-term effects. AFFECTED SECTORS Following the current legislation, Thais regard health (40. 23%) and medicine (30. 08%) to be the most impacted sectors. PRIMARY BENEFITS Cannabis' calming effects are preferred by nearly half of Thais (49. 61%). 28.... --- > See Myanmar’s top social media platforms and user trends. Insights on platform bans, digital habits, and how people stay connected. - Published: 2022-09-05 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/the-most-popular-social-media-platforms-in-myanmar/ - Categories: Insights - Tags: Myanmar, Social Media Read to learn more about the difficulties that people in Myanmar face when accessing social media as a result of regulatory internet outages. In 2022, Standard Insights and Digiboxes conducted a co-branded study on Myanmar's social media ecosystem. The market survey was undertaken to track changes in social media users following the temporary suspension of several sites. https://youtu. be/lrF8a1lk9hc What Social Media Platforms Are Popular in Myanmar? Among the different social media platforms, Facebook is the most popular in Myanmar, with 74. 9% of respondents using it at least once a month before February 2021. Messenger is also preferred by many people living in Myanmar, with 47. 0% of respondents using it once a month. Other popular social media apps in Myanmar, as measured by the proportion of individuals who use them at least once a month before February 2021. They are YouTube (41. 9%), Viber (31. 5%), and Instagram (23. 7%). Zoom (12. 7%), Twitter (9. 7%), WhatsApp (7. 1%), Netflix (4. 8%), and WeChat round out the top 10 apps used by Burmese (4. 6%). How Burmese Reacted To Social Media Restrictions? Myanmar's internet penetration has been fast expanding. Specifically, the number of users increased by 3. 5 million between 2019 and 2021, bringing the total to 23. 65 million. As of January 2021, more than half of the Burmese population was active on Facebook. Such a quick adoption of social media in such a short period is bound to generate issues. Among the most notable concerns have been: Voter suppression Hate speech Misinformation Lack of transparency Inappropriate political ads. These issues are directly connected to the dearth of critical digital literacy (CDL).... --- > Discover the exciting world of eSports in Cambodia! Curious about its potential? Delve into our comprehensive article for an in-depth exploration. - Published: 2022-08-12 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/the-future-of-esports-in-cambodia/ - Categories: Insights - Tags: Cambodia, Gaming Internet & mobile usage are considered a gateway into the esports world. Will the esports sector successfully penetrate the Cambodian market? The Start of Esports In Cambodia eSports, also known as e-Sports, electronic sports, or e-games, are competitive video games performed in a highly structured setting. These games primarily involve teams competing against each other in tournaments for a cash prize. eSports can range from team-oriented multiplayer online battle arenas (MOBAs) to single-player first-person shooters (FPS), survival battle royale games, or the virtual settings of physical sports. eSports' real growth in popularity took place in Europe and the United States. However, thanks to the rise of broadband networks in mainstream society, the eSports market even flourished across Asian countries. The Kingdom of Cambodia has set a goal of becoming a wholly digitalized nation within the next few years, and local telecommunications company Cellcard reckons that eSports and e-gaming would be the catalyst that ignites the country's digital economy. Cellcard sees eSports as a key driver in accelerating internet coverage in the country. As a result, the telco is pouring resources into 5G infrastructure to reinforce the rise of the mobile gaming industry in Southeast Asia, including Cambodia. "The connectivity, speed, and additional features that a 5G network offers will dramatically revolutionize the way Cellcard engages with the gaming community" CEO Ian Watson recently told IGN Southeast Asia. He also emphasized that 5G connectivity will be enabled in Cambodia in time for the 2023 SEA Games. With a young population of 60% under 30, eSports might be a gateway to facilitate the adoption of other digital services. It is one of the reasons why Cellcard has paved the... --- > The rise in popularity and the impact of social media in Vietnam have extended into the country's football landscape. Read to learn more. - Published: 2022-08-11 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/social-media-in-vietnam-football-industry/ - Categories: Insights - Tags: Social Media, Vietnam In this article, discover the reason behind the popularity of football in Vietnam and read tips on how clubs can increase engagement with their fans. Something extraordinary has happened in the past 20 years with how the internet and social media have completely revolutionized modern society. From how people communicate and live their daily lives to how businesses operate and run, our heavy reliance on technology has made our collective lives more connected, more efficient, and more informed. The ubiquity of social media also extends to almost all facets of human involvement which includes sports and entertainment. Take for instance the widespread use of social media in Vietnam which has encouraged football fans to get more involved with the sport. Thanks to digital channels, people can easily access and consume more diverse football information from different sources in the blink of an eye. This article will dig deeper into football followers' behavior on social media. From that, we can draw some feasible strategies and tactics that will likely help increase engagement among football watchers. This report is taken from a research survey conducted in June 2021, with the participation of over 500 respondents. https://youtu. be/Pcndk60XN8A The Adoption of Social Media in the Football Industry According to Datareportal, Vietnam had about 76. 95 million social media users as of January 2022.  In addition, Kepios’ analysis reveals that between 2021 and 2022, Vietnamese social media users rose by 5. 0 million (+6. 9 percent). These statistics demonstrate the rapid growth of social media users in Vietnam. Considering the impact of social media and how Vietnamese people view and consume football, Standard Insights observed that a majority of respondents... --- > Latest 2021–2022 data on Thailand’s insurance market. See top trends, buying factors, and how digital is changing Thai consumer behavior. - Published: 2022-08-10 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/insurance-industry-in-thailand/ - Categories: Insights - Tags: Insurance, Thailand Consumers are increasingly more open to buying insurance. Continue reading to learn more about the insurance industry's potential in Thailand. The COVID-19 pandemic triggered a surge in health and wellbeing concerns, driving people worldwide to pay closer attention to insurance—including in Thailand. The crisis disrupted insurance operations across the country, rapidly shifting consumer needs and expectations. Insurers were pushed to adapt, embracing more digital, contactless, and customer-focused models almost overnight. To better understand these changes, in 2022 we surveyed over 500 Thai consumers about their views, ownership, and preferences regarding insurance. This research was designed in partnership with the InsurTech company OneDegree. The results uncover the key factors influencing insurance decisions in Thailand and highlight the top trends shaping the industry’s evolution. According to our survey, more than half of the Thai respondents (57%) have COVID-19 coverage through their insurance. It highlights the importance given to this coverage in Thailand. Regarding top insurance products, health insurance is the most owned product in Thailand (60%), followed by vehicle Insurance (46%), and home insurance (29%). When the respondents were asked about insurance companies they know and consider the best, AIA came first for the majority. And 50. 6% said they are currently satisfied and plan to keep the relationship with their insurance company. What Drives Insurance Purchases in Thailand? Many factors influence a buyer's decision to purchase insurance products or services. However, this article will pinpoint the four most impacting factors. So keep scrolling down and figure it out with us! 1. Policy Coverage: Top Priority Insurance coverage helps clients recover financially from unforeseen events, such as automobile accidents or the loss... --- > Discover how Standard Insights partnered with Leo Beer to test new packaging and gather real consumer feedback for a data-driven brand refresh. - Published: 2022-08-05 - Modified: 2025-06-18 - URL: https://standard-insights.com/case-studies/brand-testing/ - Categories: Case Studies - Tags: Concept Testing, Food and beverage, Thailand Discover how Standard Insights helped Leo Beer make informed decisions on their brand refresh by evaluating consumer perceptions, saving costs, and minimizing risks. CASE STUDY Brand Refresh Testing for Leo Beer Leo Beer partnered with Standard Insights to test new packaging designs, using real consumer feedback to guide their brand refresh strategy and ensure continued market success. CHALLENGE SOLUTION RESULTS Use Case Design testing for a brand refresh. Industry Food and Beverage Region Thailand Solution Concept Testing The Challenge Refreshing a Classic: Leo Beer’s Packaging Challenge Leo Beer is one of Thailand’s most recognized beer brands, known for its bold flavor and loyal following. As consumer tastes and expectations evolved, Leo Beer saw an opportunity to refresh its packaging to appeal to a new generation of drinkers—while retaining the trust and recognition of its existing customers. Modernizing such an iconic brand’s packaging posed a unique challenge: How do you attract new customers without alienating the loyal base that built your brand? Working with a design agency, Leo Beer developed several new packaging concepts, but needed clear, data-driven insights to identify which design would resonate best with their target audience. Given the risks of introducing new packaging—potential loss of brand recognition, confusion among consumers, or even a dip in sales—Leo Beer turned to Standard Insights to help guide this critical decision with robust consumer feedback and actionable recommendations. The Solution Understanding Consumer Preferences To guide Leo Beer’s packaging refresh, Standard Insights conducted a comprehensive concept testing study. We designed and administered a survey—delivered in the local language—to hundreds of qualified category buyers, including both loyal Leo Beer drinkers and consumers of rival brands. The... --- > Learn how an FMCG company consulted with Standard Insights in using international market research on brand positioning in seven Asian nations. - Published: 2022-08-05 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/international-market-research/ - Categories: Case Studies - Tags: Cambodia, China, Food and beverage, Hong Kong, Laos, Myanmar, Singapore, South Korea Learn how an FMCG company consulted with Standard Insights in using market research on brand positioning in 7 Asian countries. CASE STUDY Understanding Consumer Behavior in Asia: PepsiCo's Market Research Journey Unlocking valuable insights to develop targeted marketing strategies across multiple Asian markets. CHALLENGE SOLUTION RESULTS Use Case Understand local habits, needs, and wants in multiple countries, and assess the current position against competitors. Industry Food and Beverage Region South Korea, Singapore, Myanmar, Cambodia, Hong Kong, Laos, China Product Quantitative Research The Challenge Exploring Cross-Cultural Consumer Perceptions and Preferences at a Local Level PepsiCo, a global soda water company, faced a challenge when it came to understanding local consumer perceptions and preferences across several countries. Despite having access to a considerable amount of in-house data, they realized that this data wasn't enough to accurately describe the market without local context. Furthermore, the target audience in some of the countries they were interested in wasn't easily accessible, making it even more challenging to gather the necessary information. In order to make better business decisions, PepsiCo needed an international market research solution that would enable them to gather local insights and place the data in the appropriate context. This would allow them to better understand their target audience, develop localized marketing strategies, and ultimately increase their market share. The Solution Surveying Target Audiences in Multiple Markets Simultaneously To tackle the challenge of understanding local consumer perceptions and preferences, PepsiCo reached out to Standard Insights. We conducted a survey that covered various aspects, including:Consumption behaviour,Competition landscape,Customer journey funnel,Brand perception,and more... The survey was customized for each country to ensure quality data, with options... --- > See how fintech is changing banking in Hong Kong. Learn key trends, stats, and what people want from digital banks in this quick overview. - Published: 2022-07-12 - Modified: 2025-06-15 - URL: https://standard-insights.com/insights/fintech-in-hong-kongs-banking/ - Categories: Insights - Tags: Banking, Hong Kong What truly drives consumers to choose a digital bank in Hong Kong? Our survey data uncovers the key factors, from transaction speed to user experience. The rise of fintech in Hong Kong is transforming the banking landscape. But what really drives people to choose digital banking? And what matters most as banks make the leap to digital? In 2022, in partnership with Statrys, we surveyed 300 professionals across Hong Kong to better understand their banking and fintech behaviors. Key Takeaways: 65. 7% of Hong Kongers have a banking app installed. Trust and reputation are the top factors when opening a new account. The three main drivers for digital bank adoption: transaction speed, value for money, and user-friendliness. While this data reflects the 2022 landscape, the core drivers of digital adoption—speed, cost, and user experience—remain just as important for fintech marketers today. Introduction Hong Kong is renowned for its technological advancement. The penetration of internet access and mobile phone usage is intensively bolstered, making it a viable platform for Hong Kong's fintech ecosystem. Invest Hong Kong’s report shows that Hong Kong is home to approximately 600 fintech enterprises and startups. Furthermore, 86% of local banks have incorporated or plan to incorporate fintech solutions through all financial services. The city was ranked fifth among developed markets for consumer fintech adoption. Since 2014, Hong Kong fintech businesses have raised over 1. 1 billion USD in venture capital. The Hong Kong government plans to enhance Hong Kong's presence as a financial hub, with fintech as a primary subsector to invest in. Specifically, the Hong Kong Monetary Authority (HKMA) has identified 7 Smart Banking Initiatives: Research and Talent Development Faster... --- > Discover how Standard Insights helped an automotive startup successfully expand its services to the right new market with market research. - Published: 2022-06-21 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/testing-international-markets/ - Categories: Case Studies - Tags: Automotive, United Arab Emirates Discover how the startup Seez, use market research to define their expension strategy and adapt their products to local standards. CASE STUDY Entering New Markets: Seez's European Expansion Discover how the startup Seez, use market research to define their expension strategy and adapt their products to local standards. CHALLENGES SOLUTION RESULTS Use Case International expansion in multiple countries with concept testing Industry Technology Company Region United Arab Emirates Product Quantitative Research, Strategy The Challenges Assessing new markets for expansion Seez, a UAE-based automotive startup, was considering expanding its services to the European market. To determine the feasibility of this expansion, they identified three potential countries, Denmark, Portugal, and Turkey, as potential deployment locations. However, before entering the market, they needed to evaluate each country's potential and understand the local market's characteristics. They wanted to identify which market would hold the most potential for initial penetration and ensure that they included additional features to accommodate the local culture's preferences. Seez needed reliable information on each country's market, including the profiles of potential customers and any unique characteristics that could impact their service's success. The Solution Understanding the consumer's needs and journey To address the problem of determining the potential of each identified market, Seez sought the services of Standard Insights, a market research firm. Standard Insights conducted surveys on the three target markets identified by Seez, namely Denmark, Portugal, and Turkey. The survey comprised of 35 questions and was conducted among 500 respondents per country. The respondents were required to have purchased a car in the past to qualify for the survey. The survey aimed to understand the customer journey and... --- > Standard Insights investigates the 2022 Philippine elections, and how it fared in comparing its election survey results to the actual results. - Published: 2022-06-07 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/predicting-the-2022-philippine-elections/ - Categories: Case Studies - Tags: Philippines Standard Insights investigates the 2022 Philippine elections, and how it fared in comparing its election survey results to the actual results. CASE STUDY How We Predicted the Outcome of the 2022 Philippine Elections As we reflect on the 2022 Philippine Presidential Election, we evaluate the accuracy of our predictions and the methodologies that made them possible. SITUATION SOLUTION RESULTS Use Case Forecasting presidential elections Industry Government Administration Region The Philippines Product Survey Research The Situation Predicting high-stakes election On May 9, 2022, the Philippines held its Presidential election, which was highly anticipated due to the end of former President Rodrigo Duterte's two-term limit. The election was a chance for the citizens of the Philippines to elect a new president and vice president who would continue to shape the country's economic and social policies. Despite the challenges of a pandemic, the 2022 Philippine Presidential election had an impressive voter turnout of 55. 5 million Filipinos, which accounted for approximately 82. 6% of the 67. 4 million registered voters. Standard Insights' mission was to accurately predict the outcome of the 2022 Philippine presidential election by gathering comprehensive insights into the voting patterns and behaviors of the Filipino population. Their goal was to achieve the highest possible accuracy rate in forecasting the election results. The Solution Capture the representative voice of the population To accurately predict the outcome of the 2022 Philippine presidential election, Standard Insights implemented a rigorous survey to gather data from over 2100 qualified respondents from diverse social media platforms. The company ensured that the survey sample was reflective of the current demographics of the Philippines by implementing minimum quotas in... --- > Gaining valuable insights to understand consumer preferences and strengthen market positioning within New Zealand's gin industry. - Published: 2022-04-30 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/exploring-the-gin-market/ - Categories: Case Studies - Tags: Food and beverage, New Zealand Gaining valuable insights to understand consumer preferences and strengthen market positioning within New Zealand's gin industry. CASE STUDY Exploring the Gin Market in New Zealand Analyzing consumer preferences and brand perception to enhance Reefton Distilling Co. 's position in New Zealand's gin market. CHALLENGE SOLUTION RESULTS Use Case Analyze the New Zealand gin market and assess awareness and perception of Reefton Distilling Co. 's brand. Industry Alcoholic Beverages - Spirits Region New Zealand Product Quantitative Research The Challenge Understanding Consumer Preferences and Brand Perception Reefton Distilling Co. , known for their unique native botanical gins, needed to understand better how people in New Zealand viewed their products and what they thought about gin in general. Even though they were known for high-quality spirits, they wanted to:Measure how popular gin was compared to other spirits. Find out how well people knew the Reefton Distilling Co. brand. Learn which groups of people were most likely to buy their gin. They needed these insights to improve their marketing strategies and ensure their products met their customers' tastes and needs. The Solution Detailed Market Analysis Through a Consumer Survey To tackle these challenges, Standard Insights set up a detailed online survey that looked at:Buying Behaviors: Why do people buy gin? What influences their choices like taste, price, brand loyalty, or packaging? Brand Perception: How do people see Reefton Distilling Co. compared to other gin brands? Demographic Analysis: Identifying which age groups and areas might buy more Reefton Distilling Co. gin. The survey targeted over 200 gin drinkers across New Zealand who drink gin at least once every three months and... --- > Learn how iHerb used market research to refine strategies in Singapore and Malaysia's health sector. - Published: 2022-04-25 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/iherbs-market-adaptation/ - Categories: Case Studies - Tags: Malaysia, Singapore Learn how iHerb used market research to refine strategies in Singapore and Malaysia's health sector. CASE STUDY iHerb's Market Adaptation in Singapore & Malaysia Learn how iHerb used market research to refine strategies in Singapore and Malaysia's health sector. CHALLENGE SOLUTION RESULTS Use Case Understand local consumer habits, preferences, and demands in Singapore and Malaysia, and evaluate iHerb's competitive standing in the health and wellness market. Industry e-commerce Region Singapore, Malaysia Product Quantitative Research The Challenge Adapting to Changing Consumer Needs in Health & Wellness iHerb, an online retailer of nutritional supplements, needed to better understand the changing consumer behaviors in Singapore and Malaysia, especially changes influenced by the health events of 2020. It was crucial for them to align their products and marketing with local consumer expectations. The Solution Gathering Key Consumer Insights iHerb partnered with Standard Insights to conduct a market research study, focusing on consumer habits, preferences, and perceptions regarding health supplements, and assessing iHerb’s market positioning. Research MethodologyTo ensure precise and relevant findings, our online survey was specifically targeted at regular health supplement buyers. We conducted the survey across a broad audience and concluded it once we reached 250 active purchasers from Singapore and Malaysia. This approach ensured that every respondent was directly engaged in the supplement market, providing us with high-quality insights into several critical areas such as:Buying behaviors and preferences. Access challenges to health supplements. Key factors influencing purchase decisions. Views on health and lifestyle. Brand awareness and market reach. Obstacles and motivations for buying internationally. Preferred sources for health supplement information. This method offered detailed insights into consumer... --- > Discover how Wynn Ras Al Khaimah used detailed market research to develop customer personas, shaping a luxury resort in the UAE. - Published: 2022-04-25 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/luxury-persona-insights-for-wynn-ras-al-khaimahs-resort/ - Categories: Case Studies - Tags: United Arab Emirates Discover how Wynn Ras Al Khaimah used detailed market research to develop customer personas, shaping a luxury resort in UAE. CASE STUDY Luxury Market Analysis and Persona Development for Wynn Ras Al Khaimah's New Resort Learn how creating detailed customer profiles informed the design and services of Wynn Ras Al Khaimah's new luxury resort, matching the expectations of UAE's upscale market. CHALLENGE SOLUTION RESULTS Use Case Build detailed profiles of luxury buyers in the UAE to shape the development and marketing strategies for Wynn Ras Al Khaimah's upcoming resort, ensuring it meets the tastes and needs of sophisticated customers. Industry Hospitality and Luxury Services Region United Arab Emirates Product Quantitative Research, Customer Personas The Challenge Analyzing the UAE Luxury Market Wynn Resorts, in collaboration with Marjan and RAK Hospitality, was set to develop a multibillion-dollar integrated resort in Ras Al Khaimah by 2026. To optimize their understanding of the local luxury market and tailor their marketing strategies effectively, they engaged Standard Insights services to analyze and develop detailed customer personas of potential customers. The primary challenge was to accurately identify and understand the complex profiles, behaviors, preferences, and expectations of luxury spenders in the UAE, a diverse and competitive market. The company needed detailed insights to inform their development and marketing strategy for the new resort, ensuring alignment with the preferences of high-value customers in various luxury sectors, including hospitality, entertainment, leisure, and F&B. The Solution Developing Detailed Customer Personas through Comprehensive Market Research We conducted a comprehensive study using online surveys, divided into two batches to ensure deep insights across the specified industries:Data Collection: We conducted extensive online surveys... --- > Learn how Standard Insights helped an agency to improve their pitch deck with market research and win a long-term deal with Netflix. - Published: 2022-03-21 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/how-an-agency-closed-a-deal-with-netflix/ - Categories: Case Studies - Tags: Vietnam Learn how Standard Insights helped an agency to improve their pitch deck with market research and win a long-term deal with Netflix. CASE STUDY How an Agency Used Market Research to Clinch a Deal With Netflix To win a yearly contract with the leading streaming company, an agency worked with Standard Insights to get unique insights that could provide value to their pitch deck and proposed strategy. CHALLENGE SOLUTION RESULTS Use Case Get quick and affordable insights to create a tailored proposal. Industry Marketing Services, Entertainment Region Vietnam Product Agency Benefits The Challenge Make Your Agency Stand Out From the Crowd The challenge for the agencies invited to pitch their social media management strategies to Netflix was to stand out from a crowd of over 15 competitors. With the field of marketing consultancy being highly saturated and competitive, each agency had only one chance to submit a winning proposal and impress during their pitch. The question was how to differentiate themselves from the other agencies and demonstrate that they were the best fit for the job. Winning the contract meant devising a strategy that was not only innovative but also tailored to the specific needs of Netflix in Vietnam, while also showcasing their strengths and expertise in social media management. The Solution Tailoring Proposals Using Unique Insights To create a winning proposal and stand out from the competition, the agency partnered with Standard Insights to gather critical market research insights. Through a brief micro-research study of only 10 questions, Standard Insights was able to survey the local population in Vietnam and gather key data points on their streaming industry consumption habits and... --- > Discover how UNDP Accelerator Labs leveraged real-time data to support Cambodia's informal sector during the COVID-19 crisis. - Published: 2021-11-22 - Modified: 2025-06-15 - URL: https://standard-insights.com/case-studies/undp-support-for-cambodias-informal-workers/ - Categories: Case Studies - Tags: Cambodia, Economy Discover how UNDP Accelerator Labs leveraged real-time data to support Cambodia's informal sector during the COVID-19 crisis, guiding effective policy decisions and community interventions. CASE STUDY Navigating Crisis: UNDP's Socio-Economic Support to Cambodia's Informal Workers Discover how UNDP Accelerator Labs leveraged data to support Cambodia's informal sector during the COVID-19 crisis, guiding effective policy decisions and community interventions. CHALLENGE SOLUTION RESULTS Use Case Measure and analyze the socio-economic impact of COVID-19 on informal workers and MSMEs in Cambodia, enabling UNDP to tailor responsive policies and interventions. Industry Non-Profit/Organizational Research Region Cambodia Products Survey Research, Qualitative Research, Social Listening, Data Analytics Dashboard Report, Custom Development The Challenge Assessing COVID-19 Impact on Cambodia's Informal Sector The COVID-19 pandemic has profoundly impacted socio-economic structures globally, with informal workers and micro, small, and medium enterprises (MSMEs) among the hardest hit. In Cambodia, these groups are crucial to the national economy, often operating without formal support systems, making them particularly vulnerable. UNDP Cambodia recognized the need to understand, in real-time, how these communities were coping with the pandemic, adapting to new economic conditions, and identifying their emerging needs. Despite the urgency, gathering nuanced and actionable data was challenging due to:The dispersed and informal nature of the target groups. Limited access to technology among the target demographic. Rapid changes in the socio-economic landscape requiring timely data collection and analysis. The Solution Creating a Dashboard for Real-Time Insights To effectively address the challenges posed by the COVID-19 pandemic on informal workers and MSMEs in Cambodia, UNDP Accelerator Labs collaborated with Standard Insights to create a comprehensive, user-friendly, and accessible online dashboard. This interactive web platform was designed to provide real-time socio-economic... --- ---