The Alcoholic Beverage Industry in Vietnam
In Vietnam, the alcoholic beverage industry is a lucrative and thriving business. Continue reading for a detailed overview of the landscape.
Get consumer insights in Vietnam with our market research services. Make well-informed decisions with confidence and ease with our quality-driven methodology.
Partenaire de
Vietnam, a nation characterized by its cultural diversity and a landscape that ranges from urban centers to rural areas, offers a plethora of opportunities. However, as a complex and emerging market, it often lacks reliable and up-to-date information. Existing market research solutions are either prohibitively expensive or offer data quality and coverage.
Chez Standard Insights, nous sommes spécialisés dans la fourniture de services d'étude de marché fiables pour aider les marques et les organisations à prendre des décisions éclairées sur leur avenir.
With our unique approach, we revamped essential market research services, prioritizing data quality and transparency. This ensures our clients can access the highest quality insights to inform their decision-making in Vietnam and beyond.
Our solutions are designed to help you gain knowledge about what Vietnamese consumers feel and want, allowing you to uncover new opportunities and optimize your strategy.
Notre méthode unique de recrutement direct garantit une qualité de données rigoureuse, sans nécessité de faire appel à des intermédiaires ou à des panels.
Plongez en profondeur dans les profils de votre public cible grâce à notre réseau d'experts et notre plateforme de pointe, promettant des résultats rapides.
Allez plus loin avec nos services de conseil. Bénéficiez de tout le soutien et de la méthodologie de recherche nécessaires pour développer et concrétiser vos projets.
Nos experts recommanderont la méthodologie la mieux adaptée à vos besoins.
Nous adoptons une approche unique en matière de qualité des données – En savoir plus
Get respondents from across Vietnam, from Hanoi to rural regions and beyond.
Accédez à notre plateforme, où vous accéder à tous vos projets et plus encore. – En savoir plus
Gérez vos données sans effort, appliquez des filtres, segmentez et exportez dans le format de votre choix.
Nous sommes là pour vous aider à naviguer dans votre recherche et vous soutenir à chaque étape du processus.
Vietnam is a Southeast Asian country located on the eastern part of the Indochinese peninsula. It shares its borders with China to the north, Laos to the west, Cambodia to the southwest, the East Sea to the east, and the Pacific Ocean to the east and south. The country stretches approximately 1,650 kilometers from north to south, with a maximum east-west extent of 500 kilometers.
Hanoi City
97.47 Million
$366.1 billion
Vietnam has achieved remarkable economic development owing to reforms and favourable global trends. Since the launch of Đổi Mới in 1986, it has transitioned from one of the world’s poorest nations to a middle-income economy in just one generation. GDP per capita has increased by 3.6 times from 2002 to 2021, reaching around US$3,700, and poverty rates have declined from 14% in 2010 to 3.8% in 2020.
Despite facing challenges, Vietnam’s economy has shown resilience, with a projected GDP growth of 6.3% in 2023. It is estimated to rebound to 6.5% in 2024, supported by a potential decline in domestic inflation and recovery in export markets like the U.S., Eurozone, and China.
Vietnam boasts a diverse range of industries, including textiles, food, furniture, plastics, and paper, as well as tourism and telecommunications. Agriculture remains a significant contributor to the economy, representing 14% of GDP and employing 38% of the total workforce in 2020. In terms of foreign trade, the United States takes the lead as Vietnam’s largest trade partner, with a trading volume of US$77 billion in goods, followed closely by China, covering US$48.8 billion.
Vietnam’s tourism sector is a thriving industry that has gained significant momentum in recent years. With its diverse landscapes, rich cultural heritage, and delicious cuisine, Vietnam has become a popular destination for international travellers. From the iconic Ha Long Bay to the ancient town of Hoi An, and the bustling streets of Hanoi, Vietnam offers a plethora of attractions and experiences. In 2019, Vietnam welcomed over 18 million foreign visitors, marking a 16.2% increase year-on-year.
Vietnam’s internet landscape has experienced significant growth in recent years, with an increasing number of internet users and improved internet infrastructure. As of early 2022, about 73.2% of the population had internet access, a 4.9% increase from the previous year. Further, internet users in Vietnam spent around six hours and 23 minutes per day online in Q3 2022, showing high engagement with the internet.
The popularity and growth of social media in Vietnam can be attributed to widespread smartphone use and a strong internet infrastructure. As of January 2023, there were 70 million social media users in Vietnam, making up 71% of the total population.
Vietnam not only uses international platforms like Facebook and Instagram but has also created successful local apps like Zalo (widely used in Vietnam with a 92% penetration rate) and Viber, which are extensively used in Vietnam and across Asia.
In Vietnam, the alcoholic beverage industry is a lucrative and thriving business. Continue reading for a detailed overview of the landscape.
Take a break from your busy day, grab a cup of joe, and learn more about the coffee culture in Vietnam.
In this article, discover the reason behind the popularity of football in Vietnam and read tips on how clubs can increase engagement with their fans.
Enhance your knowledge with our complimentary online resources in Vietnam.
Explorez les opinions et les préférences des consommateurs sur divers sujets.
English 
French