AI at Work: Southeast Asia’s Perspective
Recently, AI has dominated tech conversations, but what about the everyday people? Are they using it, and what do they think about its impact on
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Cambodia, with its rapidly emerging market, vibrant young population, and burgeoning middle class, presents a wealth of business opportunities.
However, as a complex and evolving market, it often lacks reliable and current information. Existing market research solutions are either prohibitively expensive or compromise on data quality and coverage.
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Our solutions are designed to help you gain knowledge about what Cambodian consumers feel and want, allowing you to uncover new opportunities and optimize your strategy.
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Cambodia is a Southeast Asian country located in the southwestern region of the Indochinese Peninsula. It is bordered by Thailand to the west and northwest, Laos to the northeast, Vietnam to the east and southeast, and the Gulf of Thailand to the south. The country has an area of 181,035 km² and is divided into 25 provinces, which are further divided into districts and communes.
Phnom Penh
16.59 Million
$26.96 billion
In the East Asia-Pacific region, Cambodia’s economy has been experiencing rapid growth, with a growth rate of 7% per year from 2010 to 2019. This makes it one of the world’s fastest-growing economies, driven by a robust manufacturing industry and increased foreign investment.
In 2022, Cambodia’s economy has been steadily recovering, with the services sector leading the way due to an increase in consumer demand. It is expected that the economy will grow by 5.2% in 2023. However, there are potential negative factors such as a possible decrease in external demand, global financial constraints, and another oil price shock. Read more on the state of inflation in Cambodia today.
On the positive side, China’s reopening presents an opportunity for Cambodia to enhance its travel and tourism industry and to attract more foreign investment.
Cambodia, as an ASEAN member since 1999 and a WTO member since 2004, boasts a highly open economy. Its key exports comprise gold, clothing, footwear, timber, and rubber, with clothing and petroleum oils being the primary imports. The United States, Japan, Singapore, and Japan are Cambodia’s major trading partners, while China, Thailand, and Vietnam account for a significant portion of its total imports.
Cambodia has become a popular tourist destination, offering iconic attractions like Angkor Wat, the bustling capital city of Phnom Penh, and serene beaches in Sihanoukville. In 2019, the country welcomed 6.61 million international tourists, highlighting its rich cultural heritage and natural beauty. Despite challenges from the global pandemic, Cambodia saw positive growth with 2.2 million international visitors in 2022, an 11% increase from the previous year. With ambitious goals, Cambodia aims to attract 4 million international tourists in 2023, showcasing its commitment to tourism development.
Cambodia has seen significant growth in internet usage, with 13.44 million internet users in January 2022 and an internet penetration rate of 78.8% of the total population. The number of internet users increased by 177 thousand (+1.3%) between 2021 and 2022, reflecting the country’s increasing connectivity and digital adoption. Cambodia’s investment in digital infrastructure is expected to drive further internet usage and penetration in the future.
As of 2022, Cambodia has roughly 12.3 million active social media users, representing around 73.9% of the eligible population. This number has seen a 5% increase from 2021 to 2022.
Over the past decade, Cambodia has witnessed a significant shift in its social media landscape, transitioning from Facebook being the sole accessible platform due to government restrictions to now having access to most international social media platforms within the country.
Some of the leading news and media outlets in Cambodia.
Recently, AI has dominated tech conversations, but what about the everyday people? Are they using it, and what do they think about its impact on
Curious about the current state of travel in Cambodia? Learn about the latest trends and discover the challenges and opportunities that lie ahead.
Discover the path of sustainability in Cambodia and its efforts in environmental conservation and eco-friendly practices towards a greener future.
Enhance your knowledge with our complimentary online resources in Cambodia.
Download our PDF report, featuring insights from 1,000+ Cambodian respondents.
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