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Learn how iHerb used market research to refine strategies in Singapore and Malaysia’s health sector.
Understand local consumer habits, preferences, and demands in Singapore and Malaysia, and evaluate iHerb's competitive standing in the health and wellness market.
e-commerce
Singapore, Malaysia
iHerb, an online retailer of nutritional supplements, needed to better understand the changing consumer behaviors in Singapore and Malaysia, especially changes influenced by the health events of 2020. It was crucial for them to align their products and marketing with local consumer expectations.
iHerb partnered with Standard Insights to conduct a market research study, focusing on consumer habits, preferences, and perceptions regarding health supplements, and assessing iHerb’s market positioning.
To ensure precise and relevant findings, our online survey was specifically targeted at regular health supplement buyers. We conducted the survey across a broad audience and concluded it once we reached 250 active purchasers from Singapore and Malaysia. This approach ensured that every respondent was directly engaged in the supplement market, providing us with high-quality insights into several critical areas such as:
This method offered detailed insights into consumer preferences and market trends.
The study provided iHerb with crucial insights, helping them refine their marketing and customer engagement strategies. Notable changes included:
This case study highlights the value of targeted market research in developing effective business strategies in a competitive market.
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