Learn about the local population with our unique set of insights and market data gathered in Thailand.

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Main Takeaways

Market Overview Thailand

In February 2022, Standard Insights surveyed more than one thousand Thai people to learn more about their global consumption, opinion, habits, and perception of different brands and topics. The survey was conducted in the local language, and people responded via social media. You can find more information about the sample and methodology at the end of the report.
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Internet Coverage

77.80% of the total Thai population has access to the internet.

Mobile Ownership

136.50% of the total population has mobile cellular connections - 95.60 million connections.

Median Age

The median age of the population in Thailand is 40.9 years old.

Social Media

In Thailand, a total of 81.20% of the population uses social media.

Generic Insights

The most recent findings on general topics such as the Thai people's overall attitude, their view of the economy, new challenges facing the nation, their use of the internet and social media, their primary source of information, and their streaming service subscription.

Covid-19 Impact

The latest insights into the Thai people's primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.

Industry Focus

An examination of the Thai people's various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.

Brand Preferences

A look at the brand preferences of the Thai population, including their favorite coffee shops, beer brands, banks, insurance companies, and mobile network operators.

Main Takeaways


The Thai population thinks poverty and economic inequality (32.7%) is the most pressing concern in the country.


80.4% felt like they spent more time online in the past few months, with 31.7% saying they spend 1 to 3 hours online per day.


Facebook (64.4%) is the top platform for most Thais. Also, social media is their main source of news & information.


27.4% pay for a streaming service. Netflix is the most popular, owned by 46.4% who pay for at least one streaming service.


Private motorcycles (48.7%) are the main mode of transportation for Thais, followed by private automobiles (27.8%).


Coffee (36.2%) is the beverage of choice for most Thais, with Amazon Cafe (58.0%) being the most popular coffee place.


The majority of survey respondents (26.0%) visit convenience stores (38.0%) once a month for their shopping needs.


The trust/reputation of the bank (43.6%) is the most important factor when opening a bank account for the Thai people.


Method of Collection

Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.

Type of Research: Quantitative

The survey can be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete information.

Quality Certification

  • Removal of fraudulent and inconsistent answers
  • Exclusion of professional survey takers
  • Insertion of “trap questions” into our surveys
  • Human control
  • Removal of respondents answering too fast in the survey
  • Learn more about our methodology

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  • Read The Consumer Report Thailand 2023