Learn about the local population with our unique set of insights gathered in Southeast Asia.

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Main Takeaways

Market Overview Southeast Asia

In February 2022, Standard Insights surveyed more than ten thousand people across Southeast Asia to learn more about their global consumption, opinion, habits, and perception of different brands and topics. The survey was conducted in the local language, and people responded via social media. You can find more information about the sample and methodology at the end of the report.
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Internet Coverage

72.37% of the total Southeast Asian population has access to the internet.

Mobile Ownership

129.34% of the total population has mobile cellular connections - 932.50 million connections.

Median Age

The median age of the Southeast Asian population is 30.92 years old.

Social Media

In Southeast Asia, a total of 72.93% of the population uses social media.

Executive Summary

Emerging trends, common activities, and top opportunities in Southeast Asia.

Generic Insights

The most recent findings on general topics such as the overall attitude of Southeast Asians, their view of the economy, and new challenges facing the region.

Covid-19 Impact

The latest insights into Southeast Asians' primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.

Media Consumption

A look at the primary insights into Southeast Asians' online activities, internet usage and consumption, their primary source of information, and their streaming service subscription.

Industry Focus

An examination of Southeast Asians' various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.

Main Takeaways


More than 2 out of 5 (41.8%) Southeast Asians are anticipating a positive trajectory of their national economies.


COVID-19 is ranked as the top challenge facing Southeast Asian countries by 31.8% of respondents.


74.4% spent more time online in the past few months, with most saying they spend about 1-3 hours online per day.


Facebook (55.3%) is by far the most popular social media platform among Southeast Asian respondents.


27.9% are paying for at least one streaming service. Netflix is the most popular, owned by 77.0%.


Southeast Asians (52.5%) mainly use private motorcycles to get to and from various places in their countries.


Potato chips (40.5%) and coffee (38.6%) are the most purchased salty snacks and beverages respectively.


Southeast Asians shop at least once a month (59.8%). Meanwhile, 8.7% have never been to the mall.


More than half (57.7%) consider a bank's trust & reputation as the most important factor when opening a bank account.


Method of Collection

Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.

Type of Research: Quantitative

The survey could be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete information.

Quality Certification

  • Removal of fraudulent and inconsistent answers
  • Exclusion of professional survey takers
  • Insertion of “trap questions” into our surveys
  • Human control
  • Removal of respondents answering too fast the survey
  • Learn more about our methodology 

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