92% of the total Singaporean population has access to the internet.
147% of the total population has mobile cellular connections - 8.70 million connections.
The median age of the Singaporean population is 43.2 years old.
In Singapore, a total of 89.5% of the population uses social media.
The most recent findings on general topics such as the Singaporean people's overall attitude, their view of the economy, new challenges facing the nation, their use of the internet and social media, their primary source of information, and their streaming service subscription.
The latest insights into the Singaporean people's primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.
An examination of the Singaporean people's various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.
A look at the brand preferences of the Singaporean population, including their favorite coffee shops, beer brands, banks, insurance companies, and mobile network operators.
More Singaporeans (23.43%) perceive poverty as the biggest challenge that the nation should address.
Around 2 in 5 respondents believe it will take more than a year to fully resolve the effects of COVID-19 in Singapore.
76.38% spent more time online in the past few months, with many saying they spend about 3-5 hours online per day.
Instagram (40.22%) is the most used social media platform in Singapore, followed by Facebook, and TikTok.
59.23% are subscribed to at least one streaming platform. Netflix is the most popular which is owned by 89.10%.
More Singaporeans (82.66%) depend on public transportation as their primary mode of transportation.
Singaporeans' beverage of choice is coffee (54.98%), with Starbucks (18.45%) being the most popular coffee chain.
91.14% have visited a mall in the last three months or more. The median frequency of shopping is once every quarter.
Among the various banks in the country, the Developmental Bank of Singapore (DBS) is the most favored with 71.41%.
Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.
The survey can be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete the information.
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