Learn about the local population with our unique set of insights and market data gathered in the Philippines.

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Main Takeaways

Market Overview Philippines

In February 2022, Standard Insights surveyed more than one thousand Filipino people to learn more about their global consumption, opinion, habits, and perception of different brands and topics. The survey was conducted in the local language, and people responded via social media. You can find more information about the sample and methodology at the end of the report.
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Internet Coverage

68.00% of the total Filipino population has access to the internet.

Mobile Ownership

140% of the total population has mobile cellular connections - 156.5 million connections.

Median Age

The median age of the local Filipino population is 26.3 years old.

Social Media

In the Philippines, a total of 82.40% of the population uses social media.

Generic Insights

The most recent findings on general topics such as the Filipino people's overall attitude, their view of the economy, new challenges facing the nation, their use of the internet and social media, their primary source of information, and their streaming service subscription.

Covid-19 Impact

The latest insights into the Filipino people's primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.

Industry Focus

An examination of the Filipino people's various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.

Brand Preferences

A look at the brand preferences of the Filipino population, including their favorite coffee shops, beer brands, banks, insurance companies, and mobile network operators.

Main Takeaways


Most Filipinos across gender and age groups feel that the COVID-19 crisis (36.6%) is the most pressing issue in the country.


80.9% felt that they spent more time online in the past few months. Also, Filipinos' top activity when online is watching videos.


Facebook (65.9%) is overwhelmingly the most popular platform. This is consistent across various age and gender groups.


23.9% are subscribed to a streaming service. Netflix is the most popular, used by 87.6% who have at least one streaming service.


More Filipinos depend on public transportation (42.3%). This is followed by those who use private motorcycles (22.3%).


Coffee (57.3%) is the beverage of choice for most Filipinos, with Starbucks (53.6%) being the most popular coffee place.


72.6% had been to a mall during the last three months. The median frequency of shopping is once every quarter.


The trust/reputation of the bank (71.4%) is the most important factor when opening a bank account for Filipinos.


Method of Collection

Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.

Type of Research: Quantitative

The survey can be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete information.

Quality Certification

  • Removal of fraudulent and inconsistent answers
  • Exclusion of professional survey takers
  • Insertion of “trap questions” into our surveys
  • Human control
  • Removal of respondents answering too fast in the survey
  • Learn more about our methodology

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