Learn about the local population with our unique set of insights and market data gathered in Malaysia. 

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Main Takeaways

Market Overview Malaysia

In February 2022, Standard Insights surveyed more than one thousand Malaysian people to learn more about their global consumption, opinion, habits, and perception of different brands and topics. The survey was conducted in the local language, and people responded via social media. You can find more information about the sample and methodology at the end of the report.
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Internet Coverage

89.60% of the total Malaysian population has access to the internet.

Mobile Ownership

127.70% of the total population has mobile cellular connections - 42.11 million connections.

Median Age

The median age of the Malaysian population is 31 years old.

Social Media

In Malaysia, a total of 91.70% of the population uses social media.

Generic Insights

The most recent findings on general topics such as the Malaysian people's overall attitude, their view of the economy, new challenges facing the nation, their use of the internet and social media, their primary source of information, and their streaming service subscription.

Covid-19 Impact

The latest insights into the Malaysian people's primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.

Industry Focus

An examination of the Malaysian people's various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.

Brand Preferences

A look at the brand preferences of the Malaysian population, including their favorite coffee shops, beer brands, banks, insurance companies, and mobile network operators.

Main Takeaways


Most Malaysians across gender and age groups feel that the COVID-19 crisis (29.4%) is the most pressing issue in the country.


70.2% felt like they spent more time online in the past few months, with 56.2% saying they spend more than 3 hours online per day.


31.5% answered Facebook as the top platform, with Instagram coming in second at 29.2%, and TikTok trailing in third at 18.7%.


41.7% pay for a streaming service. Netflix is the most popular, owned by 78.4% who pay for at least one streaming service.


Private automobiles are the primary mode of transportation for the vast majority of Malaysian respondents (56.4%).


Coffee (36.6%) is the beverage of choice for most Malaysians, with Starbucks (67.8%) being the most popular coffee place.


66.3% of Malaysians shop for supplies in supermarkets at least once a week. It is followed by grocery stores (38.7%).


The trust/reputation of the bank (48.3%) is the most important factor when opening a bank account for Malaysians.


Method of Collection

Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.

Type of Research: Quantitative

The survey can be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete information.

Quality Certification

  • Removal of fraudulent and inconsistent answers
  • Exclusion of professional survey takers
  • Insertion of “trap questions” into our surveys
  • Human control
  • Removal of respondents answering too fast in the survey
  • Learn more about our methodology

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