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Consumer Report DR Congo 2023

Our Consumer Report explores the DR Congo's brand and market landscape. We surveyed the population on a wide range of topics, lifestyle preferences, and consumption habits. This research can help companies fine-tune their strategies and gain a competitive edge in the market.

DR Congo Map

1. Social, Economical, and Environmental

Discover the impact and perception of Social, Economical, and Environmental Attitudes of the Congolese population.

3. Automotive & Transportation

Discover people's preferred mode of transportation, as well as their purchasing preferences and attitudes toward electric vehicles.

4. Travel & Tourism

Discover Congolese travelers' ideal destinations and travel preferences, as well as their travel fears and anxieties, including their view on vacationing with the current COVID-19 situation. ​

7. Health & Wellness

Discover the Congolese people's assessment of their health, their shopping attitudes toward prescribed drugs and other products, as well as sports and activities that they partake in and consume.

5. Retail Banking

Discover the Congolese people's financial opinions and considerations, including what encourages them to open an account, their online and offline banking behavior, as well as channel preferences.

6. Mobile Network

Discover the Congolese population's mobile subscription plans, their preferences and influences in getting one, and additional features and benefits that get them to pay more.

8. Video Games & eSports

Discover the gaming lifestyle of the Congolese people; from how often and for how long they play, to the devices used, to their thoughts on e-sports. Explore this diverse culture so you can better understand Congolese gamers.

9. Beauty & Care

Discover the Congolese people's approach to beauty and healthcare products, explore what motivates them when purchasing items, and discover their struggles and opinions on online versus offline shopping.

2. eCommerce

Discover the DR Congo's e-commerce landscape and gain essential knowledge of Congolese purchasers' online behaviors, inclinations, and difficulties they may face.

10. Methodology

Discover the methodology that was used in this research to explore industry trends and unearth the opinions of Congolese consumers on a wide range of market topics. Learn more about our methodology.

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