Learn about the local population with our unique set of insights and market data gathered in Cambodia.

Watch the Video

Main Takeaways

Market Overview Cambodia

In February 2022, Standard Insights surveyed more than one thousand Cambodian people to learn more about their global consumption, opinion, habits, and perception of different brands and topics. The survey was conducted in the local language, and people responded via social media. You can find more information about the sample and methodology at the end of the report.
Pulse Poll Cambodia Thumbnail
Play Video about Pulse Poll Cambodia Thumbnail

Internet Coverage

78.80% of the total Cambodian population has access to the internet.

Mobile Ownership

129.30% of the total population has mobile cellular connections - 22.06 million connections.

Median Age

The median age of the Cambodian population is 26.2 years old.

Social Media

In Cambodia, a total of 73.90% of the total population uses social media.

Generic Insights

The most recent findings on general topics such as the Cambodian people's overall attitude, their view of the economy, new challenges facing the nation, their use of the internet and social media, their primary source of information, and their streaming service subscription.

Covid-19 Impact

The latest insights into the Cambodian people's primary concerns about the COVID-19 outbreak, including the impact on their family income, employment and education, their family's health, and their perception of how long it will take to resolve the crisis.

Industry Focus

An examination of the Cambodian people's various outlooks, perceptions, and consumption in different market industries such as the automotive, food & beverage, retail, banking & insurance, and travel & tourism industries.

Brand Preferences

A look at the brand preferences of the Cambodian population, including their favorite coffee shops, beer brands, banks, insurance companies, and mobile network operators.

Main Takeaways


More Cambodians (36.6%) believe that the COVID-19 pandemic is the most pressing issue that the country must address.


67.4% felt like they spent more time online in the past few months, with 38.0% saying they spend 1-3 hours online per day.


Facebook was selected as the top social media platform by 54.6% of respondents, followed by Telegram (23.2%).


More than one in every four Cambodian respondents (26.5%) are subscribed to at least one streaming platform.


Private motorcycles (73.9%) are Cambodians' main mode of transportation, followed far behind by bicycles at 7.1%.


Coffee (33.7%) is the beverage of choice for most Cambodians, with Amazon (42.2%) being the most popular coffee place.


57.4% had visited a mall in the last three months or more. The median frequency of shopping is once every month.


The trust/reputation of the bank (60.5%) is the most important factor when opening a bank account for Cambodians.


Method of Collection

Quantitative research with an online survey approach. The survey questions start once the respondents click on our ads survey promotion.

Type of Research: Quantitative

The survey can be completed in an average time of 9 minutes. A desktop or mobile device can be used to complete information.

Quality Certification

  • Removal of fraudulent and inconsistent answers
  • Exclusion of professional survey takers
  • Insertion of “trap questions” into our surveys
  • Human control
  • Removal of respondents answering too fast in the survey
  • Learn more about our methodology

Sign Up For More Like This.

Sign up now to receive a curated selection of our latest consumer insights, survey results, articles, reports and exclusive benefits.

What country will you explore next?

Discover the latest findings from our pulse poll by clicking on a country image.

Make informed, data-driven decisions quickly
with reliable consumer insights.

Contact us today to learn how we can help you make the right strategic moves
with better consumer insight.
  • Read The Consumer Report Cambodia 2023