Positioning in New Markets
The corporation wanted to keep an eye on the changes in the Cambodian and Laotian markets and the most recent consumer trends in the two countries. Tracking consumer trends in various markets is very timely and crucial given the various uncertainty brought about by technological advancements, unforeseen circumstances such as COVID-19, and public policy changes (i.e. amendment of social media regulations).
However, gathering data in those nations was challenging, particularly in the less developed rural areas. This dilemma required them to create an efficient plan and analyze its impact over time, not to mention that increasing the market share brought out significant challenges.