Standard Insights investigated the skin care industry in Saudi Arabia to better understand the shopping habits, considerations, and usage of its skin care consumers.
Standard Insights conducted a survey research study on the skin care industry in Saudi Arabia. The market survey is a co-branded study conducted by Standard Insights, in collaboration with Acquisit, to uncover emerging market insights in the sector. Specifically, the study aims to understand the shopping behavior, considerations, and usage of skin care consumers all over Saudi Arabia.
Respondents
Locations Across KSA
May-June
Do you want to add this report to your favorites for later? Our 2-minute video contains all the data you need to know about consumers’ perception of the Skin care industry in Saudi Arabia.
Builds a clear picture of the typical skin care consumer in Saudi Arabia, including key motivations and skin care goals.
Focuses on the types of skin care products bought by various skin care consumers.
Emphasizes where consumers typically shop to get their skin care needs met.
Looks into the relevant streams of information on the skin care market that affect the decision-making of consumers.
Investigates the most popular skin care brands in Saudi Arabia.
In a rush? Read on the most salient points of the report below.
When it comes to skin care products, the majority of respondents (45.6%) buy them once a month. The majority of respondents (78.1%) spend less than 500 SAR per month on skin care products. However, female respondents and consumers aged 25–34 spend slightly more than other consumer types. While more than half of the respondents (56.4%) use their skin care products on a daily basis, the importance of the products in maintaining their skin is highlighted. It is also mentioned that the majority of respondents perform their skin care routine after 8:00 p.m. (23.1%).
Respondents have acknowledged the purpose of buying skin care products that they are into as they see it for general skin care purposes. Some justified it for medical reasons, while others wanted to look younger. Female respondents added aesthetic purposes to buying skin care products, while male respondents just wanted to achieve a better self-image.
Body soaps are a must-have skin care item for the vast majority of respondents, with 66.0% buying them in the previous six months, the highest rate of any skin care product. Respondents typically purchase skin care products once a month in physical stores or in-stores. Supermarkets (52.9%) are the most popular in-store location for respondents to purchase skin care products. Female respondents, on the other hand, prefer to shop at specialty stores (49.6%).
Those who shop online do so on average once a month (21.6%) or less frequently (20.1%). Respondents typically purchased skin care products online through generalist marketplaces such as Amazon and Noon. Half of those polled have purchased skin care products recommended by influencers (50.9%) whereas female respondents are more likely than male respondents to purchase products recommended by influencers. Facebook is the most common platform where respondents see influencers introducing specific skin care products.
When it comes to deciding which skin care products to purchase, consumers' primary consideration is still price. When it comes to base ingredients, the majority of respondents stated that they are more likely to purchase a skin care product if the ingredients are all natural.
When it comes to reading or viewing skin care product content, most respondents prefer YouTube. The majority of respondents (74.3%) see skin care product advertisements on social media. In contrast, 40.4% of respondents only read, view, or watch online skin care product content through advertisements. In the last month, the majority of the respondents have seen skin care ads on Facebook.
Clinique (29.8%) was the most frequently purchased and consumed skin care brand by the majority of respondents in the previous six months. Respondents saw the most Dior ads online (39.3%) in the previous month, making it the most visible ad for international skin care brands. Male respondents saw more Kiehl's advertisements in the previous month compared to others that agreed unanimously with Dior's ads.
Whenever respondents seek to repurchase skin care products, they tended to choose products that were most suited to their skin type. They also decide to repurchase skin care products if they believe they will help them achieve their skin care goals and if they have had a positive personal experience with the skin care items.
Acquisit operates as a data-driven growth strategy, for start-ups and corporates based in Dubai, UAE, and Saudi Arabia.
Get to know the local population with our unique set of insights gathered in Southeast Asia from an extensive survey conducted in 2022.
Explorez les sentiments des habitants de la République démocratique du Congo face aux inondations.
We’re dusting off the Market Research industry.
Get notified of the insights in your country of interest