12 best AI market research tools by use case (free + paid)
For years, market research felt reserved for analysts and researchers. The folks speaking in sampling
AI for Every Step of Your Research Journey
Design surveys, target audiences, analyze results, and report faster, with AI guiding every step.
An easier, better, and faster way to research
Simpler workflow
AI do the research heavy lifting, so you can skip the tedious, repetitive and complexe tasks.
Faster
Build studies quickly and move from launch to results in less time.
Better
Expand your capabilities, AI prepares studies and surfaces patterns you might miss.
Standard Insights AI features
AI SURVEY GENERATION
Build a professional survey, fast
Generate a complete questionnaire, refine wording with one click, and add AI‑suggested answer choices.
Generate a survey →
AI AUDIENCE SAMPLING
Target the right audience
Get recommendations on who to reach and expected incidence, so you can de‑risk fieldwork and plan cost.
AI DATA VISUALIZATION
Turn survey data into charts
Import files from popular tools; we detect question types and generate interactive charts automatically.
AI DATA ANALYSIS
Analyze results at any level
View summaries, drill into questions or segments, and auto‑tag open‑ended responses.
AI REPORTING
Share‑ready dashboards in minutes
Turn your survey into a beautiful dashboard. Share links or export when you’re ready.
Try some of our AI features for free.
More AI Features
Fraud detection
Improve data integrity with AI that flags inconsistent or fraudulent responses.
Multi-language translation
Translate surveys and responses across languages with consistent terminology.
Interview analysis
Transcribe interviews automatically and summarize with sentiment.
Featured AI resources
How AI Transforms Quantitative Market Research: From Surveys to Reports
Let’s be honest, market research isn’t the most glamorous industry. It’s often seen as old,
Is AI Deciding Your Brand’s Reputation? Here’s How to Take Back Control
AI is changing the way we search, discover, and interact with brands. Some people even
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